What is a marketing dashboard? Your MixedMetrics questions, answered

A marketing dashboard is one screen that pulls your marketing and revenue data together so you can see performance at a glance instead of opening eight tools. MixedMetrics is a cross-channel marketing dashboard: it connects your ad channels, your store, and your billing, then blends everything into live blended ROAS, blended CAC, MER, LTV, and revenue by channel, with an AI layer that flags what changed and where money is leaking.

Blended ROAS is total revenue divided by total ad spend across every channel, rather than the per-platform ROAS each ad account reports for itself. Platform ROAS is inflated because Google, Meta, and TikTok each claim the same conversion. Blended ROAS gives you one honest return you can actually budget against, because it counts every dollar of spend against every dollar of revenue once.

MER is marketing efficiency ratio: total revenue divided by total marketing spend. It is the single number that tells you whether your whole marketing engine is profitable, regardless of how the platforms divide up the credit. MixedMetrics calculates MER live from your connected spend and revenue sources so you always know where the engine stands.

Customer acquisition cost (CAC) is total acquisition spend divided by the number of new customers won in the same period. Blended CAC applies that formula across every channel at once, so it reflects what it truly costs to acquire a customer, not just the cheapest-looking source. Seen next to LTV, blended CAC tells you whether you can afford to acquire more customers or whether a channel is quietly dragging the average up.

The LTV:CAC ratio is lifetime value divided by customer acquisition cost, and it tells you whether a customer is worth more than you pay to win them. A ratio around 3:1 is a common healthy benchmark: much lower and acquisition is eating your margin, much higher and you may be underinvesting in growth. MixedMetrics computes your LTV:CAC ratio live from blended, cross-channel CAC and real LTV pulled from billing, so the ratio reflects your whole stack rather than one platform.

Yes. Every connector is read-only, so MixedMetrics only reads aggregated reporting data. It never writes to your tools, never changes a campaign or budget, and never moves money. The worst a connector can do is show you a number. You can disconnect any source in one click and its data stops syncing.

No. We pull aggregated metrics like spend, orders, and revenue, not customer lists or personal records. Your dashboard shows numbers, not personal data. We also do not sell your data and do not use it to train models. See the security and privacy page for the full posture.

Yes. MixedMetrics is built with a SOC 2 and GDPR-friendly posture: data encrypted in transit and at rest, least-privilege read-only access, aggregated data only, and clear data ownership and export. Read the details on the security and privacy page.

Read-only connectors for GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot, with more added regularly. You connect each one in a few clicks and it starts syncing aggregated data right away.

Because every ad platform reports under its own attribution and each claims credit for the same conversions, so their numbers overlap and overstate. MixedMetrics blends spend and revenue across all channels into one reconciled model, so the totals add up instead of double-counting. The blended view is usually more conservative than any single platform, and that is the point: one number that reconciles rather than eight that compete.

It is attribution-lite by design. MixedMetrics gives a pragmatic cross-channel view that reconciles platform claims into a blended picture, so you stop double-counting and start trusting one number. It does not promise perfect last-click or multi-touch truth, which no tool can fully deliver. The goal is a number you can act on, not a model you have to defend.

MixedMetrics is about marketing spend and revenue: blended CAC, LTV:CAC ratio, ROAS, MER, LTV, and revenue by channel. It is not product or user-behavior analytics, not session replay, and not funnel-UX analysis. If you want to know which ad spend earns revenue, this is the tool. If you want to know how users click through your app, that is a different category.

No. MixedMetrics is a marketing analytics dashboard, not financial, accounting, or investment advice. It blends and reports your own data so you can make your own decisions. The numbers are reporting figures, not a guarantee of future results.

Minutes. You connect your first sources in a few clicks, and most teams have a live dashboard the same day. There is no data engineer to hire and no BI tool to wire up. As your stack grows you add a connector and it folds into the same blended view automatically.

No. You connect, you do not migrate. MixedMetrics reads from the tools you already use, so there is nothing to switch off and nothing to move. Your stack stays exactly as it is, and connectors only read aggregated data.

Yes. On higher tiers, agencies can white-label scheduled reports with their own brand and run a separate workspace per client, each with its own connectors, dashboards, and reports. Clients get a branded read-out without anyone rebuilding a deck.

Yes. You can schedule blended reports to email and Slack on the cadence you choose, so the team and your clients see the same numbers automatically. The AI layer adds a short written read on what changed and where money is leaking.

There is no free plan. MixedMetrics is a focused B2B product, and paid plans start at $79 a month. You can connect your stack and see your first blended dashboard the same day. See the pricing page for the full plans and what each connector and workspace tier includes.