BY METRIC // BLENDED ROAS
Blended ROAS that reflects your true marketing return
Blended ROAS tells you the truth that platform ROAS hides. When Google, Meta, and TikTok each claim the same sale, their numbers add up to more revenue than you actually made. MixedMetrics blends total spend against total revenue from Shopify and Stripe, so your return is real.
The Blend Board tracks blended ROAS live alongside MER, blended CAC, and revenue by channel, giving you one honest measure of blended marketing efficiency. The AI layer flags when blended ROAS moves and where the leak is. Connectors are read-only, data is aggregated with no PII, and we never move money or write back to your tools.
read-only connectors // blended truth // no PII exposure
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Sample data, your real stack connects in minutes, read-only
The short answer
Blended ROAS is total revenue divided by total advertising spend across every channel, rather than the ROAS each ad platform reports for itself. It matters because Meta, Google, and TikTok all claim credit for the same conversion, so the sum of platform-reported revenue routinely exceeds what your bank actually received. Blended ROAS cannot be inflated that way, which is why finance teams trust it. MixedMetrics computes it live from read-only connectors.
Last updated July 2026
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with blended roas
One honest number
Total spend against total revenue, so platform double-counting cannot inflate it.
Paired with MER
Blended ROAS sits next to MER and CAC for a full read on efficiency.
Movement explained
AI flags when blended ROAS shifts and points to the channel behind it.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Measure true return across every channel at once
- Stop trusting inflated platform ROAS
- See blended ROAS next to MER and CAC
- Get alerted when efficiency drops
- Keep all spend and revenue data read-only
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
Good questions
Questions about blended roas
Explore more
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Attribution-lite that credits channels fairly without the heavy implementation.
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Learn more →Automated marketing reports
Scheduled, blended reports that write themselves and explain the numbers.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure