BY TEAM // FOR ECOMMERCE
Ecommerce marketing analytics for DTC brands
Ecommerce marketing analytics for a DTC brand have to reconcile what the ad platforms claim with what the store actually banked. MixedMetrics blends Shopify and Stripe revenue with ad spend from Google, Meta, and TikTok, plus email from Klaviyo and HubSpot.
The Blend Board gives you blended ROAS, blended CAC, MER, LTV, and revenue by channel, so you scale on real economics instead of inflated platform ROAS. The AI layer flags what changed and where money is leaking, like a winning channel whose CAC just crept past its LTV. Connectors are read-only, data is aggregated with no PII, and we never move money.
read-only connectors // blended truth // no PII exposure
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Sample data, your real stack connects in minutes, read-only
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with for ecommerce
Real economics
Scale on blended ROAS, MER, and LTV instead of inflated platform numbers.
Store plus channels
Shopify and Stripe revenue blends with ad and email spend in one place.
Margin protected
AI flags when a channel CAC creeps past LTV so you cut before it hurts.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Blend store revenue with ad and email spend
- Scale on blended ROAS, MER, and LTV
- See revenue by channel for the brand
- Catch CAC creeping past LTV
- Keep all connectors read-only
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
Good questions
Questions about for ecommerce
Explore more
More ways to use MixedMetrics
For marketing teams
Give your marketing team one board to plan, prove, and defend budget.
Learn more →For agencies
Report blended results to every client from one platform, on autopilot.
Learn more →Marketing dashboard software
One live dashboard that blends every channel into spend, revenue, and ROAS.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure