BY SOLUTION // MARKETING KPI DASHBOARD
Marketing KPI dashboard with the metrics that move money
A marketing KPI dashboard is only useful if it tracks the KPIs that decide the budget. MixedMetrics puts blended ROAS, blended CAC, MER, LTV, and revenue by channel front and center, fed live from GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
The Blend Board keeps every KPI current and lets you trend it over time, so a target slipping is obvious the moment it happens. The AI layer reads the movement for you, calling out what changed and where money is leaking. Connectors are read-only, and data stays aggregated with no PII exposure.
The short answer
A marketing KPI dashboard tracks the numbers that decide the budget, not vanity clicks. The KPIs that matter are blended ROAS, blended CAC, MER, LTV:CAC, and revenue by channel, because platform-reported figures double-count conversions and never reconcile to the bank. MixedMetrics computes all of them live from read-only connectors to GA4, Google Ads, Meta Ads, TikTok Ads, Shopify, Stripe, and Klaviyo, from $79 per month.
Last updated July 2026
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with marketing KPI dashboard
The right KPIs
Blended ROAS, CAC, MER, LTV, and revenue by channel, not vanity metrics.
Trend at a glance
Every KPI carries history, so a slipping target is obvious the day it happens.
AI watches for you
Automatic callouts surface what changed and where budget is leaking.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Track blended ROAS, CAC, MER, and LTV live
- See revenue by channel against targets
- Trend every KPI over weeks and months
- Get alerted when a KPI slips
- Keep all data read-only and aggregated
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
Compare
The marketing KPIs that decide the budget, and what each one tells you
Swipe to see the full table
| KPI | What it measures | Why it matters |
|---|---|---|
| Blended ROAS | Total revenue divided by total ad spend across every channel. | The one ROAS figure that cannot be inflated by platforms claiming the same sale. |
| Blended CAC | Total sales and marketing cost divided by new customers won. | The true cost to acquire a customer, not the per-channel version each platform reports. |
| MER | Total revenue divided by total marketing spend. | Whether the whole marketing operation is efficient, above the campaign level. |
| LTV:CAC | Lifetime value of a customer against the cost to acquire them. | Whether growth is sustainable; 3:1 or better is the common healthy target. |
| Revenue by channel | Reconciled revenue attributed to each source. | Where money actually comes from, checked against real store and billing totals. |
In depth
Choosing and reading your marketing KPIs
Which marketing KPIs belong on the dashboard?
Lead with three or four that map to the current goal and keep the rest one click away. For profitable growth that is MER and blended ROAS. For sustainable scaling it is the LTV:CAC ratio and CAC payback period, because those are the two that tell you whether you can keep spending without running out of cash.
The rule that does not change is that a revenue-tied number sits at the top, never an activity number. Our full rundown of the marketing KPIs worth tracking covers fourteen of them with formulas and the decision each one should trigger.
Why do platform KPIs disagree with the dashboard?
Because each ad platform counts a conversion it saw, under its own attribution window, and several platforms routinely saw the same purchase. Summing platform-reported revenue commonly lands 30 to 60 percent above what the store and the payment processor actually booked. Nobody is lying; each walled garden is marking its own homework.
A KPI dashboard fixes this by anchoring the top tier to revenue from billing rather than to the sum of platform figures. Platform numbers keep their place for comparing channels against each other. The reasoning is in blended ROAS versus platform ROAS, and cross-channel marketing analytics shows what the reconciled view looks like.
Do you need to build it yourself?
You can. A spreadsheet works at two or three channels, and Looker Studio works well while the data stays Google-native. Both get expensive in maintenance hours once ad spend, Shopify, and Stripe have to be joined, deduplicated, and currency-matched, because that logic becomes yours to own and to fix each time a schema changes.
If you would rather the metric existed than owned the pipeline, this dashboard arrives with the blended math already done. Our walkthrough of how to build a marketing dashboard is an honest account of the build if you go the other way, and the marketing reporting software pricing comparison prices the packaged options against it.
Good questions
Questions about marketing KPI dashboard
Explore more
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Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure