MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
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BY METRIC // MULTI-CHANNEL ATTRIBUTION

Multi-channel marketing attribution without the headache

Multi-channel marketing attribution usually means a long, brittle implementation that breaks the moment a platform changes its API. MixedMetrics takes a lighter path. It blends spend and revenue across GA4, Google Ads, Meta Ads, TikTok Ads, and Search Console, then reconciles to real Shopify and Stripe revenue.

Instead of arguing over last-click versus first-click, you get a fair, blended picture of how channels contribute, with revenue by channel and blended ROAS side by side in the Blend Board. The AI layer shows what changed and where money is leaking. Connectors are read-only and data is aggregated and consented with no PII exposure.

Try the Blend Board ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with multi-channel attribution

01

Light to set up

No tagging marathon. Connect channels and the blended picture appears.

02

Fair credit

Reconcile platform claims to real revenue instead of trusting last-click alone.

03

Tied to money

See revenue by channel and blended ROAS, not just touch counts.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • Credit channels against real reconciled revenue
  • Skip a brittle, months-long implementation
  • Compare channel contribution on one basis
  • See revenue by channel and blended ROAS
  • Keep connectors read-only and consented
MASTER READ-OUT Live
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about multi-channel attribution

It is attribution-lite. Rather than a heavy modeling project, MixedMetrics blends spend and revenue and reconciles platform claims to real Shopify and Stripe sales for a fair channel picture.
No heavy tagging is required. Read-only connectors pull aggregated data from your channels and store, and the Blend Board reconciles it for you.
Read the full FAQ →

Explore more

More ways to use MixedMetrics

Blended ROAS dashboard

See true return across every channel, not the inflated number each platform reports.

Learn more →

Ad spend tracking software

Watch spend across every ad account in one live, reconciled view.

Learn more →

Automated marketing reports

Scheduled, blended reports that write themselves and explain the numbers.

Learn more →
See every use case See pricing

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure