MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative
Security and privacy Pricing Blog Log in

COMPARE // WHATAGRAPH

Whatagraph alternative with blended truth and AI insights

Whatagraph is a polished agency report-builder with many connectors and clean white-label reports. It is great for agencies that need to assemble attractive, on-brand reports for clients quickly and send them on a schedule, with a smooth report-building experience and a wide range of sources. For client reporting that looks good and goes out on time, it is a strong, well-designed choice.

MixedMetrics goes past the report visual to the blended truth and the why. You connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and get one live dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel. A built-in AI layer surfaces what changed and where money is leaking, so instead of just a scheduled visual you and your clients see the cross-channel answer, with no data engineer required.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Whatagraph is excellent at polished, white-label scheduled reports with many connectors. MixedMetrics adds blended cross-channel marketing and revenue truth and an AI what-changed and where-money-leaks layer, so reporting carries the answer, not just the visuals.

Side by side

Whatagraph vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Whatagraph
Blended ROAS and MER across ad, sales, and ecom Blended ROAS, blended CAC, MER, and LTV across all connected channels Visualizes connected channel data in custom report layouts
AI what changed and where money leaks Built-in AI surfaces what changed and where spend is leaking Focused on report building and presentation rather than AI insights
Setup time, no data engineer or BI tool Live dashboard in minutes, no BI build and no data engineer needed Fast report building with templates and many connectors
Read-only connectors, connect not migrate Read-only connectors pull data, nothing is migrated or changed Connects to marketing sources to populate reports
Automated scheduled reports to email and Slack Scheduled summaries delivered to email and Slack Strong automated white-label scheduled report delivery
Attribution-lite across channels Cross-channel revenue and spend blended for an attribution-lite view Reports per-channel metrics across the sources you add
Who it is built for Built for marketing and growth teams, agencies, ecommerce, and founders Built especially for agencies producing client reports

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Whatagraph vs MixedMetrics, answered

Yes. Whatagraph is great for polished scheduled client reports. MixedMetrics adds blended cross-channel ROAS, MER, and an AI leak-finder, so agency reporting shows what changed and where money is leaking, not just the visuals.
Yes. MixedMetrics sends scheduled summaries to email and Slack, and the live blended dashboard gives clients cross-channel ROAS, MER, and AI insights. You connect read-only and get the dashboard ready in minutes.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure