MixedMetrics

FEATURES // MARKETING DASHBOARD SOFTWARE + AI

Marketing dashboard software for blended CAC, LTV:CAC, and leak alerts

Everything you need in one marketing dashboard tool to unify marketing spend and revenue into a single live read-out. Connect your ad channels, store, and billing with read-only connectors, watch blended CAC, LTV:CAC ratio, ROAS, MER, and LTV calculate in real time, and let the AI layer tell you what changed and where money is leaking.

See it live

blended across ad, sales, and ecom

THE BLEND BOARD // THE TOOL IN ACTION

One live board for spend, revenue, and ROAS

Watch every connected channel blend into one read-out: blended ROAS, blended CAC, MER, revenue by channel, and an AI note on what just changed.

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

WHAT THE TOOL DOES // CORE FEATURES

The reporting features that take you from raw feeds to a decision

Not another spreadsheet and not a clicks dashboard. Purpose-built marketing dashboard software where spend, revenue, and the insight that connects them live together.

01

Blended SaaS metrics

See blended customer acquisition cost, LTV:CAC ratio, ROAS, MER, and LTV calculated across every ad channel, your store, and your billing. One honest set of SaaS metrics replaces eight platforms each claiming the same sale.

02

Channel breakdown

Spend versus revenue for every channel, side by side, with per-channel ROAS. See which sources earn their budget and which quietly drain it, without exporting a single row.

03

AI insights and leak alerts

An AI layer reads your numbers and writes the story: what changed week over week and exactly where money is leaking, so you act on a signal instead of hunting through dashboards.

04

Automated reports

Scheduled reports to email and Slack on the cadence you choose. Agencies can white-label them, so clients get a branded read-out without anyone rebuilding a deck.

05

Read-only connectors

Link GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, and HubSpot in a few clicks. Every connector is read-only, so we never write to your tools or move money.

06

Marketing attribution, reconciled

A pragmatic attribution model, cross-channel and attribution-lite, that reconciles platform claims into a blended picture, so you stop double-counting conversions and start trusting one number.

BLENDED METRICS // MASTER · BLENDED

Blended CAC, LTV:CAC, ROAS, and MER that finally reconcile

Platform attribution flatters every channel because each one counts the same sale. MixedMetrics rolls spend and revenue together into one model so the master numbers add up.

  • Blended CAC. Your true customer acquisition cost once every channel of spend is counted, not just the cheapest-looking source.
  • LTV:CAC ratio. Lifetime value set against blended CAC, so you know at a glance whether each customer is worth what you pay to win them.
  • Blended ROAS. Total revenue over total ad spend, so you trade eight inflated platform returns for one you can budget against.
  • MER. Marketing efficiency ratio: total revenue over total marketing spend, the single read on whether the engine is profitable.
  • Revenue by channel. Where the money comes from, channel by channel, updated live as your connectors sync.
MASTER · BLENDED Live
3.4x

BLENDED ROAS

$41

BLENDED CAC

4.1

MER

$318

LTV

blended from 9 connected sources // illustrative
CHANNEL BREAKDOWN // ROAS By channel
CH 01 · GOOGLE ADS 4.2x
CH 02 · META ADS 2.9x
CH 03 · TIKTOK ADS 1.6x
CH 04 · KLAVIYO 8.1x
CH 05 · ORGANIC 12.4x
TikTok ROAS down // budget leaking

CHANNEL BREAKDOWN + AI // WHERE MONEY LEAKS

Spend versus revenue per channel, with the leaks called out

The channel breakdown shows per-channel ROAS at a glance, and the AI layer turns it into a sentence: which channel slipped, by how much, and what it is costing you.

Instead of opening every ad account to spot a problem, you get a written read on what changed week over week. The AI layer surfaces a sudden CAC spike, a channel quietly dropping below break-even, or a source carrying more revenue than its spend suggests, so budget moves to where it actually works.

It is a pragmatic marketing attribution model, attribution-lite by design: a cross-channel view that reconciles platform claims rather than promising perfect last-click truth. The point is one number you can act on, not eight you have to argue about.

REPORTS, CONNECTORS, AND WORKSPACES

Automated reports, read-only connectors, and dashboards that scale

The features that turn a live board into a workflow: reports that send themselves, sources that stay read-only, and workspaces for every brand or client.

AUTOMATED REPORTS

Scheduled email and Slack, white-label for agencies

Send blended reports on the cadence you choose to email or Slack, so the team and your clients see the same numbers without anyone rebuilding a deck. Agencies on higher tiers white-label the report with their own brand.

READ-ONLY CONNECTORS

GA4, Google, Meta, TikTok, Shopify, Stripe, and more

Connect GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot in minutes. Every connector is read-only and aggregated, so we never write to your tools, move money, or expose PII. See security and privacy.

DASHBOARDS AND WORKSPACES

Unlimited dashboards, client workspaces on higher tiers

Build unlimited dashboards for the views your team cares about, and split work into separate workspaces, one per brand or client, on higher tiers. Each workspace keeps its own connectors, dashboards, and scheduled reports.

Unify every channel in one marketing dashboard.

Connect your ad channels, store, and billing, watch blended CAC, LTV:CAC ratio, ROAS, MER, and LTV calculate live, and let the AI layer flag what changed and where money is leaking.

See pricing

blended metrics // channel breakdown // ai leak alerts // automated reports // read-only connectors