BY SOLUTION // MARKETING REPORTING SOFTWARE
Marketing reporting software that stays live, not stale
Marketing reporting software should give you back the hours you lose pasting numbers into spreadsheets every Monday. MixedMetrics pulls GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot into one place and keeps the figures fresh on their own.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
The Blend Board turns those feeds into live reports of blended ROAS, blended CAC, MER, LTV, and revenue by channel. The AI layer writes a short read on what moved and where budget is leaking, so a report tells a story instead of dumping rows. Connectors are read-only, and data stays aggregated with no PII.
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with marketing reporting software
Always current
Reports refresh from live connectors, so the numbers are right whenever you open them.
Blended by default
Spend and revenue from every channel roll up into ROAS, CAC, MER, and LTV automatically.
Reads like a story
The AI layer summarizes what changed and where money leaks, not just a wall of metrics.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Replace manual Monday spreadsheets with live reports
- Roll every channel into blended ROAS and MER
- Show revenue by channel without copy-paste
- Get a plain-language read on what moved
- Keep all connectors read-only and aggregated
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
In depth
What separates a live report from a stale one
Why the Monday spreadsheet keeps breaking
The manual reporting cycle fails for a structural reason, not a discipline one. Every export is a snapshot taken at a slightly different moment from a slightly different attribution window, so the moment you paste four platforms into one sheet the totals stop reconciling. Add a week of retroactive conversion updates and last Monday's report no longer matches this Monday's version of the same period.
That is the same reason platform totals never agree with your store in the first place. We broke the causes down in why ad platform revenue numbers do not match, and the short version is that the discrepancy is expected behaviour rather than a bug to chase.
Which numbers a report should lead with
A report that opens with impressions and clicks buries the decision. The figures that actually shape next month's budget are blended ROAS measured against revenue that landed, blended CAC, and MER as the whole-business efficiency check.
Once those three are on the page, channel detail becomes useful context instead of noise. Our guide to the marketing KPIs worth reporting covers the full set and the order to present them in.
Reporting for clients versus reporting for yourself
An internal report can be dense because everyone reading it already knows the account. A client report carries a second job: it has to justify the retainer to someone who was not in the weekly calls, which usually means fewer metrics, clearer trend lines, and a written read on what changed.
Agencies running this at volume across many accounts have a different set of constraints again, which we cover in marketing reporting software for agencies. If the goal is to take the assembly work off your desk entirely, automated marketing reports handle the schedule and delivery.
Good questions
Questions about marketing reporting software
Explore more
More ways to use MixedMetrics
Marketing dashboard software
One live dashboard that blends every channel into spend, revenue, and ROAS.
Learn more →Marketing analytics tools
The tool category explained, and where a blended dashboard fits.
Learn more →Marketing dashboard examples
Sample marketing dashboards by role, and the metrics each one should carry.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure