MixedMetrics

BY METRIC // AD SPEND TRACKING

Ad spend tracking across every account in one place

Ad spend tracking software should catch waste before the invoice does. MixedMetrics unifies spend across Google Ads, Meta Ads, TikTok Ads, and the rest of your accounts, then puts it next to the revenue it earned from Shopify and Stripe in one live view.

The Blend Board shows total spend, blended CAC, blended ROAS, and revenue by channel, so overspend and price creep stand out immediately. The AI layer flags what changed and where money is leaking, like a channel whose CAC quietly doubled. Connectors are read-only, data is aggregated with no PII, and we never write to your ad accounts.

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with ad spend tracking

01

All accounts, one view

Google, Meta, and TikTok spend unify so nothing hides in a separate tab.

02

Spend next to return

Every dollar of spend sits beside the revenue and CAC it produced.

03

Waste flagged early

AI catches rising CAC and leaking budget before the invoice lands.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • Unify spend across every ad account
  • See spend against revenue and blended CAC
  • Catch price creep and overspend early
  • Get alerted when a channel CAC spikes
  • Keep ad connectors strictly read-only
MASTER READ-OUT Live
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about ad spend tracking

Yes. MixedMetrics unifies spend from Google Ads, Meta Ads, TikTok Ads, and more into one live view, reconciled against revenue from your store and billing.
The AI layer flags what changed and where money is leaking, including channels whose CAC rises or whose spend climbs without matching revenue, so waste surfaces quickly.

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure