Marketing KPIs to track, explained in plain language

Pricing

Swydo vs AgencyAnalytics Pricing

Swydo charges $62 a month billed annually for 10 data sources plus $4.50 for each extra one, with unlimited clients. AgencyAnalytics charges $20 per client per month. Swydo is cheaper while clients average fewer than about four sources each; AgencyAnalytics wins for clients on five or more platforms.

October 2026 · 7 min read

Pricing

Shopify Analytics Pricing for a $2M Brand

A Shopify brand doing $2 million a year pays $549 or $1,349 a month on Triple Whale, $510 or $720 on Polar Analytics and from $1,500 on Northbeam. Profit apps run $35 to $249 and a blended ROAS board $79 to $199. Which one you need depends on the question you are paying to answer.

October 2026 · 8 min read

Pricing

Coupler.io vs Improvado Pricing

Coupler.io publishes its full ladder, $24 to $199 a month billed annually by connected account. Improvado prints Free Limited and MCP Only at $100 a month and quotes Advanced and Enterprise after a demo. Coupler.io is the cheaper buy for teams and agencies under enterprise size; Improvado is for row volumes, workspaces and services a data team needs.

October 2026 · 7 min read

Pricing

ProfitMetrics Alternatives and Pricing Compared

ProfitMetrics sends profit per order into Google Ads and Meta bidding and prices on a calculator by domains and monthly orders ($32 a month at the default). For a cheaper profit dashboard, BeProfit and TrueProfit are the closest swaps; for one honest return figure across every ad channel, a blended dashboard fits better.

October 2026 · 7 min read

Pricing

Coupler.io vs Databox Pricing

Coupler.io charges $24 to $199 a month billed annually by connected account, plus $4.49 per extra. Databox sells user-and-source bundles from $71 to $319 and an Agency plan from $79 with $20 client packs. Coupler.io is cheaper for in-house teams and for agencies under about 4.5 platforms per client; above that Databox wins on license.

October 2026 · 7 min read

Pricing

Coupler.io vs AgencyAnalytics Pricing

Coupler.io charges $24 to $199 a month billed annually for connected accounts, plus $4.49 per extra account. AgencyAnalytics charges $20 per client per month for everything. Coupler.io is the cheaper licence on a narrow stack; past about 4.5 platforms per client AgencyAnalytics wins, and it includes the white-labeled report.

October 2026 · 7 min read

Pricing

Hyros vs ClickMagick Pricing

ClickMagick charges $79, $199 or $349 a month by tracked visitors. Hyros charges $69 to $1,499 a month by tracked revenue. For most businesses ClickMagick is the cheaper invoice, and what Hyros sells for the difference is a done-with-you setup and a guarantee.

September 2026 · 8 min read

Pricing

Coupler.io vs Two Minute Reports Pricing

Coupler.io runs $24 to $199 a month billed annually and counts every connected account toward one total. Two Minute Reports runs $81 to $498 and counts accounts per connector. Coupler.io is cheaper for one brand and up to about 20 clients; Two Minute Reports wins past that. Worked costs for 1, 10, 20, 25 and 50 clients.

September 2026 · 7 min read

Pricing

Northbeam Pricing from $1,500 to $3,500 a Month

Northbeam Starter starts at $1,500 a month for brands spending under $1.5M a year on ads, month to month. Professional starts at $3,500 a month on an annual term for spend up to $500K a month. Growth and Enterprise are quoted, and pageviews set where your price lands inside a tier. Here is the cost per year, as a share of ad spend, and against Triple Whale, Polar, Wicked Reports and Hyros.

September 2026 · 8 min read

Comparisons

Swydo vs Whatagraph Pricing and Which to Buy

Both tools meter the same unit, a connected data account, so the comparison is unusually clean. Swydo is $62 a month billed annually with the first 10 sources included and $4.50 for each one after that. Whatagraph starts at $812 a month billed annually for 50 source credits, with no monthly billing and no self-serve signup. At 50 connected accounts that is $242 against $812. Here is what the extra $570 buys, and which agency should pay it.

September 2026 · 8 min read

Pricing

Porter Metrics Pricing from $15 to $2 per Account

Porter Metrics charges per connected data source account, not per plan: $15 a month for one account, $8 each from 5 to 12, a flat $100 from 13 to 20, falling to $2 each from 200. Annual billing gives 2 months free. The ladder has cliffs, so 40 accounts cost $180 while 39 cost $195.

September 2026 · 8 min read

Pricing

Wicked Reports Pricing from $499 to $5,499 a Month

Wicked Reports costs $499, $699 or $999 a month for Measure, Scale or Maximize under $2.5 million in annual revenue, and every plan steps up through nine revenue bands to $5,499 a month and up past $50 million. The band comes from your trailing 12-month gross revenue and changes at renewal, and two $199 add-ons make Maximize the better buy for anyone on Scale.

September 2026 · 8 min read

Comparisons

Improvado vs Adverity vs Funnel.io Pricing

These three marketing data platforms price on three different axes, so there is no general cheapest. Improvado meters rows per year and now publishes a $0 tier and a $100 a month tier. Funnel.io meters connectors and export destinations and starts at EUR 280 a month with no free plan. Adverity meters your annual marketing spend and publishes no number at all. Here is what each one costs and which buyer each is for.

September 2026 · 8 min read

Comparisons

Coupler.io vs Adverity Pricing Compared

Coupler.io publishes its whole price list and Adverity publishes nothing at all, which makes this the rare comparison where the pricing model is the product difference. Coupler.io runs $0 to $199 a month with all 440 sources on every plan. Adverity sells a bespoke enterprise quote built around your annual marketing spend, 600+ governed connectors and an implementation project. Here is which buyer each one is actually for.

September 2026 · 8 min read

Comparisons

Coupler.io vs Whatagraph Cost per Client

Coupler.io starts at $24 a month and Whatagraph Max starts at $812, but the useful comparison is not the entry price. Both tools meter the same unit, a connected data account, which makes them directly comparable: 50 accounts costs $199 on Coupler.io Pro and $812 on Whatagraph Max. What the extra $613 buys is a finished branded client report and a support team. What it costs you is the ability to move your own data anywhere else.

September 2026 · 7 min read

Pricing

Supermetrics Pro Plan Retired and What to Buy Instead

Supermetrics now publishes two prices and a quote. The Pro tier that used to sit between Growth and Enterprise is gone, the price list moved from euros to US dollars, and data transformations, warehousing and Supermetrics Storage all moved to the Enterprise tier. Here is what the remaining plans cost, what the change does to a mid-sized team, and the connector software worth pricing against it.

September 2026 · 7 min read

Pricing

Supermetrics Pricing 2026 with 3 Plans from $44 to $177

Supermetrics costs $44 and $177 a month on annual billing, with a quoted Enterprise tier and no free plan. The catch is that every paid tier ships with exactly one core destination while metering sources, users, accounts per source and AI credits at the same time. Full 2026 breakdown, the trial terms, what costs extra, and how the price compares to Coupler.io, Windsor.ai, Funnel.io and Databox.

August 2026 · 8 min read

Pricing

Looker Studio Pro Pricing at $9 Per User Per Project

Looker Studio Pro costs $9 per user per project per month. The free tier still does almost everything, and Pro adds governance rather than capability: organization-owned content, team workspaces, admin controls, CMEK and Google Cloud support. It is billed per Cloud project rather than per organization, and every assigned license bills whether or not it is used. Google also renamed the product back to Data Studio in 2026.

August 2026 · 8 min read

Pricing

Marketing Data Platform Pricing Compared

What seven marketing data platforms actually charge, read off their own pricing pages. Coupler.io, Windsor.ai and Supermetrics publish full tier lists; Funnel.io publishes entry points but no checkout; Adverity and Domo publish nothing at all. Plus the five meters that decide which tier you really land on, and why the advertised entry price almost never matches the stack you run.

August 2026 · 9 min read

Benchmarks

Average Customer Acquisition Cost by Industry

Average customer acquisition cost runs from about $64 in consumer ecommerce to over $1,100 in education. The published First Page Sage benchmarks by industry for both B2C and B2B, split into organic and paid, why the same industry gets quoted at $64, $86 and $274, and how to compare your own CAC without fooling yourself.

August 2026 · 9 min read

Comparisons

Best GA4 Reporting Tools for Ecommerce Teams

GA4 reporting covers three different jobs, and most tools only do one well. Looker Studio, Coupler.io, Supermetrics, Databox, Funnel.io, Triple Whale and MixedMetrics compared on verified list pricing, what each meters you on, and why GA4 and Shopify revenue never match.

August 2026 · 8 min read

Guides

Best Ad Bidding Model Among CPM, CPC and CPA

CPM, vCPM, CPC, CPA and ROAS targets compared on what they bill for and who carries the risk of an ad nobody engages with. Why neither CPM nor CPC is cheaper by nature, the identity linking them, the conversion volume automated bidding actually needs on Meta and Google, and why attribution windows make a cross-network CPA comparison unfair no matter which model you buy on.

August 2026 · 8 min read

Metrics

Retention Rate Formula and How to Calculate CRR

The retention rate formula is ((customers at end minus new customers) / customers at start) x 100. Worked examples for customer retention rate, net and gross revenue retention, repeat purchase rate, the three ways the number gets inflated, and why retention sets the ceiling on what you can spend to acquire anyone.

August 2026 · 8 min read

Guides

Client Reporting for Agencies and What Goes In

Client reporting is the recurring deliverable an agency sends showing what a client's marketing produced and what happens next. The six sections a monthly report needs, in order, with a worked example for a $40,000 a month DTC account, reporting cadence, and the revenue double-counting mistake that surfaces at renewal.

August 2026 · 8 min read

Guides

Why Ad Platform Revenue Numbers Don't Match

Google Ads, Meta, GA4, and Shopify will never report the same revenue, and they are not supposed to. The six real causes, what changed when Meta dropped its 7-day and 28-day view windows in January 2026, how big a gap is normal, and which number to actually run your budget on.

July 2026 · 11 min read

Pricing

Whatagraph Pricing for Both Plans and the Real Cost

Whatagraph publishes two plans. Max starts from $812 a month billed annually with unlimited users, unlimited reports and white-label branding, and Prime is quoted rather than published. There is no free plan, no cheaper self-serve tier and no self-serve checkout at all. The detail that decides your bill is credits: one credit is one connected data account, and Max starts from 50. Also covered: three Prime features that turn out to be paid add-ons on top of Prime.

August 2026 · 8 min read

Pricing

Swydo Pricing for One Plan and the Real Cost

Swydo has a single plan at $69 a month, or $62 billed annually, which includes every feature, unlimited clients and users, and your first 10 data sources. After that you pay $4.50 per connected account. The detail that decides your bill is that one data source means one account on one integration, so ten clients on Google Ads and Meta is 20 sources rather than 2. Full cost-per-client math at five agency sizes, from swydo.com's own price list.

August 2026 · 8 min read

Pricing

Windsor.ai Pricing 2026 from $19 to $499 a Month Explained

Windsor.ai costs $19, $99, $249 or $499 a month billed annually, plus a free plan and a quoted Enterprise tier. Every paid plan includes unlimited users, because the meter runs on data sources rather than seats. The catch is that the $19 Basic plan allows only three sources, so a normal cross-channel stack needs the $99 Standard plan. Every tier is taken from windsor.ai's own pricing page.

September 2026 · 8 min read

Pricing

Funnel.io Pricing for Agencies and Digital Measurement

Funnel.io Starter starts from EUR 280 a month and Business from EUR 560, both billed annually, with Enterprise quoted privately. Every tier is a starting price, the prices are published in euros rather than dollars, and the Measurement module is quote-only on top. Full plan-by-plan breakdown from funnel.io's own pricing page, what actually drives the bill, and how it compares to Supermetrics and the cheaper dashboard tools.

August 2026 · 9 min read

Attribution

Reconciling Meta, Google and Amazon Ad Data

Meta and Google drive sales on your site. Amazon Ads drive sales on Amazon, on a closed loop your store never sees. That is why the three conversion numbers never reconcile, and no dashboard can merge them without inventing data. The attribution windows for all three, the three-layer reporting structure that works at $150k a month in spend, and how agencies present one clear number to a client.

August 2026 · 8 min read

Pricing

Klipfolio Pricing for 4 Plans and Add-On Costs

Klipfolio Klips costs $120, $190, $310, and $600 a month on annual billing for 3, 10, 20, and 40 dashboards, with unlimited users on every tier. The figure that reprices the decision is the add-on stack: white labeling is $299 a month, SSO $63, custom domain $90. Full breakdown, plus cost per client against AgencyAnalytics, DashThis, and Swydo.

August 2026 · 8 min read

Pricing

DashThis Pricing 2026, $44 to $429 a Month

DashThis costs $44, $139, $279, and $429 a month on annual billing, for 3, 10, 25, and 50 dashboards. The 2026 repricing also caps connected sources at 15, 40, and 100, and that cap, not the dashboard count, is what usually decides your tier. Full breakdown plus the AgencyAnalytics cost comparison.

July 2026 · 8 min read

Pricing

Domo Pricing, Cost, and the Credit Model

Domo publishes no price. It sells credit pools that platform activity spends, at one credit per table updated and one to three per ETL output table, with free unlimited seats. Every published consumption rate, what drives the bill, and how to estimate your cost before the sales call.

July 2026 · 8 min read

Pricing

Windsor.ai vs Supermetrics Pricing and Which to Buy

Windsor.ai vs Supermetrics compared on connector caps, seat limits, destinations, and who each one actually suits. Windsor meters on data sources alone; Supermetrics charges by sources, destinations, and users. Plus the one number neither one calculates for you.

July 2026 · 9 min read

Pricing

Hyros vs Triple Whale Pricing and Fit

Hyros vs Triple Whale on published pricing, funnel fit, and why their numbers never match. Hyros prices a revenue slider from $69 to $1,499 and sells through a setup call; Triple Whale has a free tier. Plus when neither is the right purchase.

July 2026 · 10 min read

Pricing

Supermetrics vs Funnel.io and Which One to Buy

Supermetrics vs Funnel.io on connectors, caps, destinations, and fit. Which one an agency should buy, which one suits a single analyst, and when you do not need a data pipeline at all.

July 2026 · 10 min read

Guides

Incrementality Testing as a Practical Guide

Incrementality testing explained for marketers: what it measures, how a holdout test differs from attribution and A/B testing, how to run one on Meta and Google, the tools that do it, and when a blended dashboard answers the question for far less.

July 2026 · 11 min read

Pricing

Agency Analytics Pricing 2026 at $20 Per Client

AgencyAnalytics costs $20 per client per month on annual billing, $25 monthly. Full 2026 breakdown at 5, 10, and 25 clients, plus add-ons, free trial, and alternatives.

July 2026 · 8 min read

Guides

Facebook Ads vs Google Ads

Facebook Ads vs Google Ads compared on intent, cost, targeting, and measurement, plus the honest answer most guides skip: the only way to know which channel actually made you money is to judge them on the same blended ROAS, not the numbers each platform reports about itself.

July 2026 · 11 min read

Guides

Marketing Reporting Software and Cross-Media Reporting Tools for Agencies

The marketing reporting software and cross-media reporting tools agencies actually buy, compared on real published pricing: AgencyAnalytics, DashThis, Swydo, Whatagraph, Databox, Klipfolio, and Looker Studio, plus how to tell which pricing model will bite you at scale.

July 2026 · 13 min read

Guides

Build a PPC Dashboard or Buy One and What Each Costs

Build a PPC dashboard that answers whether paid search and social are profitable, or buy one: the metrics to include, the layout that works, the traps in platform-reported numbers, and the point where building costs more than buying.

July 2026 · 12 min read

Guides

How to Track Ad Spend Across Platforms

How to track ad spend across Google, Meta, TikTok, LinkedIn, and the rest in one place: why spreadsheets drift, what a real ad spend tracker needs, and how to reconcile platform numbers against what your bank actually paid.

July 2026 · 11 min read

Metrics

Ecommerce Marketing Metrics and the DTC KPIs That Matter

The ecommerce marketing metrics that matter for a DTC brand: blended ROAS, MER, CAC, AOV, LTV:CAC, contribution margin, and CAC payback, each with the formula and a typical 2026 benchmark range.

July 2026 · 12 min read

Guides

Marketing Attribution vs Marketing Mix Modeling

Marketing attribution vs marketing mix modeling explained: how multi-touch attribution, MMM, and incrementality differ, why privacy changes broke tracking, and when blended metrics are the practical middle ground.

July 2026 · 12 min read

Guides

Reduce Customer Acquisition Cost in 9 Ways

How to reduce customer acquisition cost: nine practical ways to lower CAC, from fixing attribution and cutting wasted ad spend to lifting conversion rate, AOV, and retention, with the formula and benchmarks.

July 2026 · 11 min read

Metrics

Blended ROAS vs ROAS and Which Number to Trust

Blended ROAS vs ROAS explained: what each measures, worked USD examples, why platform ROAS double-counts across channels, and which number to plan your budget on.

July 2026 · 10 min read

Metrics

ROAS vs ROI and Which One to Track

ROAS vs ROI, explained clearly: the two formulas, a worked USD example where a strong ROAS still loses money, and when to use each so you scale profit, not just revenue.

July 2026 · 9 min read

Guides

How to Build a Marketing Dashboard (Step by Step)

How to build a marketing dashboard step by step: the one question it must answer, the metrics that tie spend to revenue, connecting and reconciling your data sources, and the honest build vs buy comparison.

July 2026 · 12 min read

Guides

Marketing Attribution Models Explained (And Which to Use)

Marketing attribution models explained: first-touch, last-touch, linear, time-decay, position-based, and data-driven, compared honestly. Why attribution broke, and why blended metrics are the sanity check finance trusts.

July 2026 · 13 min read

Metrics

CAC Payback Period Formula, Benchmarks and How to Shorten It

The CAC payback period explained: the formula, a worked example in USD, gross-margin-adjusted payback, what a good benchmark looks like, and how to shorten the months it takes to earn back acquisition cost.

July 2026 · 11 min read

Metrics

What Is ROAS? Return on Ad Spend Explained (Plus Blended ROAS)

What is ROAS? A clear explanation of return on ad spend, the formula, worked examples in USD, and why blended ROAS gives a truer read on whether your marketing is actually paying off.

June 2026 · 9 min read

Metrics

What Is MER? The Marketing Efficiency Ratio, Explained

What is MER? The marketing efficiency ratio explained: the formula, how it differs from ROAS, worked examples in USD, and why MER ties total spend to total revenue.

June 2026 · 8 min read

Guides

How to Calculate Blended CAC (Formula and Examples)

How to calculate blended CAC: the formula, what to include in acquisition spend, worked examples in USD, and how blended CAC differs from paid CAC across channels.

June 2026 · 10 min read

Metrics

LTV to CAC Ratio, What It Is and What Good Looks Like

The LTV:CAC ratio explained: the formula, what a healthy ratio looks like, worked examples in USD, and how to use it alongside payback period to judge acquisition efficiency.

June 2026 · 10 min read

Benchmarks

Good ROAS Benchmark and What ROAS to Aim For

What is a good ROAS benchmark? How to find your break-even ROAS, realistic targets by channel and margin, and why a blended view beats chasing platform-reported numbers.

June 2026 · 11 min read

Benchmarks

Marketing Efficiency Ratio Benchmark by Channel and Stage

A marketing efficiency ratio benchmark guide: typical MER ranges by stage and margin, how to set your own target, and why MER benchmarks beat channel-level ROAS targets.

June 2026 · 10 min read

Guides

How to Track Marketing ROI Across Every Channel

How to track marketing ROI across every channel: the formula, the data you need to connect, common pitfalls, and how a blended dashboard ties spend to revenue in one place.

June 2026 · 11 min read

Guides

How to Automate Marketing Reporting

A practical guide to automating marketing reporting: what to automate in what order, how to structure client dashboards that scale past twenty accounts, what the tools cost at their published prices, and the one problem automation makes worse rather than better.

August 2026 · 9 min read

Guides

Marketing KPIs to Track and the 14 That Actually Matter

The marketing KPIs to track that actually matter: ROAS, MER, CAC, LTV, and ten more, with formulas, worked examples in USD, and how to see them all on one dashboard.

June 2026 · 12 min read