MIXEDMETRICS // BLOG
Marketing KPIs to track, explained in plain language
A learning hub for the marketing metrics that actually map to money: blended ROAS, MER, blended CAC, LTV, and the basics of attribution. Clear formulas, worked examples in USD, and how to read each one across channels in a single live dashboard. Written for growth teams, agencies, ecommerce brands, and founders.
ROAS // MER // CAC // LTV
How to Build a Marketing Dashboard (Step by Step)
How to build a marketing dashboard step by step: the one question it must answer, the metrics that tie spend to revenue, connecting and reconciling your data sources, and the honest build vs buy comparison.
July 2026 // 12 min read
GuidesMarketing Attribution Models Explained (And Which to Use)
Marketing attribution models explained: first-touch, last-touch, linear, time-decay, position-based, and data-driven, compared honestly. Why attribution broke, and why blended metrics are the sanity check finance trusts.
July 2026 // 13 min read
MetricsCAC Payback Period: Formula, Benchmarks, and How to Shorten It
The CAC payback period explained: the formula, a worked example in USD, gross-margin-adjusted payback, what a good benchmark looks like, and how to shorten the months it takes to earn back acquisition cost.
July 2026 // 11 min read
MetricsWhat Is ROAS? Return on Ad Spend Explained (Plus Blended ROAS)
What is ROAS? A clear explanation of return on ad spend, the formula, worked examples in USD, and why blended ROAS gives a truer read on whether your marketing is actually paying off.
June 2026 // 9 min read
MetricsWhat Is MER? The Marketing Efficiency Ratio, Explained
What is MER? The marketing efficiency ratio explained: the formula, how it differs from ROAS, worked examples in USD, and why MER ties total spend to total revenue.
June 2026 // 8 min read
GuidesHow to Calculate Blended CAC (Formula and Examples)
How to calculate blended CAC: the formula, what to include in acquisition spend, worked examples in USD, and how blended CAC differs from paid CAC across channels.
June 2026 // 10 min read
MetricsLTV:CAC Ratio: What It Is and What Good Looks Like
The LTV:CAC ratio explained: the formula, what a healthy ratio looks like, worked examples in USD, and how to use it alongside payback period to judge acquisition efficiency.
June 2026 // 10 min read
BenchmarksGood ROAS Benchmark: What ROAS Should You Aim For?
What is a good ROAS benchmark? How to find your break-even ROAS, realistic targets by channel and margin, and why a blended view beats chasing platform-reported numbers.
June 2026 // 11 min read
BenchmarksMarketing Efficiency Ratio Benchmark: MER by Channel & Stage
A marketing efficiency ratio benchmark guide: typical MER ranges by stage and margin, how to set your own target, and why MER benchmarks beat channel-level ROAS targets.
June 2026 // 10 min read
GuidesHow to Track Marketing ROI Across Every Channel
How to track marketing ROI across every channel: the formula, the data you need to connect, common pitfalls, and how a blended dashboard ties spend to revenue in one place.
June 2026 // 11 min read
GuidesMarketing KPIs to Track: The 14 That Actually Matter
The marketing KPIs to track that actually matter: ROAS, MER, CAC, LTV, and ten more, with formulas, worked examples in USD, and how to see them all on one dashboard.
June 2026 // 12 min read
Stop reading about your metrics. Start seeing them.
Connect your ad platforms, store, and billing through read-only connectors and watch blended ROAS, CAC, MER, LTV, and revenue by channel land in one live dashboard.
read-only connectors // blended metrics // no PII // SOC 2 friendly