This Privacy Policy explains how MixedMetrics ("MixedMetrics", "we", "us") collects, uses and protects information in connection with mixedmetrics.com and the MixedMetrics platform, a cross-channel marketing and revenue analytics dashboard that uses read-only connectors to aggregate your marketing and revenue data into one live view. By using our website or service, you agree to the practices described here.
Information we collect
We aim to collect only what we need to run the dashboard, blend your metrics, and improve the service.
- Account information. When you sign up or contact us, we collect details such as name, work email, company, and account preferences so we can create the account and communicate with you.
- Connected platform data. When you authorize a connector, we read aggregated marketing and revenue metrics from your ad platforms (such as GA4, Google Ads, Meta Ads, TikTok Ads, and Search Console), your store (such as Shopify), your billing (such as Stripe), and your email and CRM tools (such as Klaviyo and HubSpot). This includes spend, impressions, clicks, conversions, orders, and revenue figures used to compute blended ROAS, CAC, MER, LTV, and revenue by channel.
- Read-only access. Our connectors are read-only. We never write to your connected tools, change your campaigns, or move money. We request the narrowest scopes needed to read the metrics that power your dashboard.
- Usage analytics. We collect aggregate, technical information about how the website and dashboard are used, such as pages viewed, features used, and general device and browser data, to keep the service reliable and improve it.
No PII exposure
MixedMetrics is built around aggregated metrics, not individual people. Our connectors pull totals and rates, such as spend, conversions, and revenue, rather than your customers' personal information. We do not request, store, or expose personally identifiable information about your customers in the dashboard. Where a platform would return personal data, we work with aggregated and consented figures instead.
How we use information
- To provide, operate and secure the MixedMetrics dashboard.
- To blend the metrics read from your connected platforms into one live view of ROAS, CAC, MER, LTV, and revenue by channel.
- To power the AI insight layer that surfaces what changed and where money may be leaking, computed over your aggregated metrics.
- To respond to your messages, provide support, and process your subscription payments.
- To monitor reliability, prevent abuse and fraud, and improve features.
- To send service and account communications relevant to your use.
You own and can export your data
The account records and the dashboards and reports you build belong to you. You can disconnect any connector at any time, which stops further reads from that platform, and you can request an export of your data. Nothing locks your data in.
We never sell your data
We do not sell your personal information, your connected platform data, or your blended metrics. Information is used to run the dashboard for you, and for nothing else, except as described in this policy or where required by law. We do not use your business metrics to train models for other customers.
Data security
We protect data in transit and at rest using strong, industry-standard encryption. We apply the principle of least privilege to internal access, use role-based access controls, log access to sensitive data, and maintain administrative, technical and organizational safeguards designed to protect your information. Our posture is built to be SOC 2 and GDPR friendly. No method of transmission or storage is perfectly secure, but we work continuously to maintain a high standard of protection.
Cookies and analytics
Our website uses cookies and similar technologies to keep the site working, remember preferences and measure aggregate usage. You can control cookies through your browser settings. Disabling some cookies may affect how parts of the site function.
Third parties and sub-processors
We rely on a small set of trusted service providers to operate MixedMetrics, such as cloud hosting, data storage, payment processing, and email delivery. We also act on the connections you authorize to the analytics, advertising, ecommerce, and billing platforms you choose to link. These providers act on our behalf under appropriate confidentiality and data-protection terms, and only to the extent needed to provide the service. We do not sell your personal or company information, and we share information only with these providers under appropriate terms or where required by law.
Data retention and deletion
We retain account and aggregated metric information for as long as you use the service or as needed to provide it. When you disconnect a connector, we stop reading from that platform. When you close your account or ask us to delete data, we remove or anonymize it within a reasonable period, except where we must keep certain records to meet legal, tax, or security obligations.
Your rights
Depending on your location, you may have rights to access, correct, export or delete your personal information, and to object to or restrict certain processing. To exercise any of these rights, contact us at team@mixedmetrics.com and we will respond in line with applicable law.
Not financial advice
MixedMetrics presents your marketing and revenue metrics and surfaces patterns in your data. It does not provide financial, investment, accounting, or tax advice, and the insights it surfaces are informational. Decisions about your spend and budgets remain yours.
Children
MixedMetrics is a business tool intended for use by adults on behalf of their organizations. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will take appropriate steps to remove it.
Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the date above and, where appropriate, notify you. Your continued use of the service after an update means you accept the revised policy.
Contact us
Questions about this policy or your information? Email us at team@mixedmetrics.com. MixedMetrics operates mixedmetrics.com.