MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative
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COMPARE // LOOKER STUDIO

Looker Studio alternative purpose-built for blended marketing metrics

Looker Studio, formerly Google Data Studio, is a free and flexible BI and dashboard builder. It connects to a huge range of sources and lets anyone design custom dashboards and reports with no license cost, which makes it a popular starting point for marketing reporting. If you have the time to wire up connectors, model the data, and maintain the dashboards, it is a capable and budget-friendly tool.

MixedMetrics is purpose-built for marketing blending, so there is no manual data modeling and no connectors to keep fixing. You connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and get blended ROAS, blended CAC, MER, LTV, and revenue by channel ready in minutes. A built-in AI layer surfaces what changed and where money is leaking, so you skip the build and maintenance and go straight to the answer.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Looker Studio is a free, flexible BI builder that can do almost anything if you model the data and maintain the connectors. MixedMetrics is purpose-built for marketing: blended ROAS, MER, and CAC ready in minutes with no manual modeling, plus an AI what-changed and where-money-leaks layer.

Side by side

Looker Studio vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Looker Studio
Blended ROAS and MER across ad, sales, and ecom Blended ROAS, blended CAC, MER, and LTV ready in minutes You build blended metrics with manual data modeling and formulas
AI what changed and where money leaks Built-in AI surfaces what changed and where spend is leaking A dashboard canvas, with no built-in AI insight layer
Setup time, no data engineer or BI tool Live dashboard in minutes, no BI build and no data engineer needed Flexible, but you design and maintain the BI dashboards yourself
Read-only connectors, connect not migrate Read-only connectors that just work, no broken connectors to babysit Connectors available, some maintained by third parties
Automated scheduled reports to email and Slack Scheduled summaries delivered to email and Slack Supports scheduled email delivery of report PDFs
Attribution-lite across channels Cross-channel revenue and spend blended for an attribution-lite view You blend channels manually across data sources
Who it is built for Built for marketing and growth teams, agencies, ecommerce, and founders A general BI tool for anyone building custom dashboards

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Looker Studio vs MixedMetrics, answered

Looker Studio is free and flexible but you model the data and maintain the dashboards and connectors. MixedMetrics is purpose-built for marketing, so blended ROAS, MER, and CAC are ready in minutes with AI insights and no manual data modeling.
If your time has value, yes. Looker Studio is free but takes ongoing setup and upkeep. MixedMetrics connects read-only and delivers blended marketing and revenue metrics plus an AI leak-finder in minutes, with no broken connectors to babysit.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure