BY TEAM // FOR MARKETING TEAMS
Marketing analytics built for marketing teams
Marketing analytics for marketing teams should end the weekly scramble of stitching platform exports together before a status meeting. MixedMetrics gives your team one blended board fed by GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
Everyone works from the same blended ROAS, blended CAC, MER, LTV, and revenue by channel, so planning and proving results happen on shared numbers. The AI layer surfaces what changed and where money is leaking, which makes budget conversations easier to win. Connectors are read-only, data is aggregated with no PII, and the platform is read-only and encrypted.
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with for marketing teams
Shared source of truth
The whole team works from the same blended numbers, not separate exports.
Plan and prove
Use blended ROAS and revenue by channel to set plans and show results.
Win budget talks
AI callouts on what changed make the case for spend easier to defend.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- End the weekly export scramble
- Work from one blended source of truth
- Track ROAS, CAC, and revenue by channel
- Defend budget with clear AI insights
- Keep data read-only and encrypted
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
In depth
What marketing teams get out of it
Defending the budget with numbers finance accepts
The awkward moment in most budget reviews is when someone adds up the channel reports and the total does not match what the company banked. It never will, because each platform claims conversions the others also claim. Walking into that meeting with platform figures is walking in with a number the CFO can dismantle.
The numbers that survive the conversation are the blended ones: blended ROAS, blended CAC, and MER, all reconciled to real revenue. Our explainer on blended ROAS versus platform ROAS is a useful thing to send round before the review.
One set of KPIs for the whole team
Teams lose more time to reconciling versions of a number than to producing it. A shared board fixes the definition once, so the paid lead, the ecommerce lead, and the head of marketing are arguing about the decision rather than about whose spreadsheet is right.
Which KPIs deserve the top row depends on the current goal, and our rundown of the marketing KPIs worth tracking covers fourteen of them with the decision each should trigger. The marketing KPI dashboard view shows how they sit together with targets attached.
Less time assembling, more time deciding
The weekly export-and-paste routine is the single biggest tax on a small marketing team, and it is the work that gets skipped first when a launch goes sideways. Automating it is less about elegance than about the report still existing in a busy week.
Scheduled blended summaries land in email and Slack here, which is what automated marketing reports covers. If you would rather build the board yourself, our walkthrough of how to build a marketing dashboard is an honest account of what that takes.
Good questions
Questions about for marketing teams
Explore more
More ways to use MixedMetrics
For agencies
Report blended results to every client from one platform, on autopilot.
Learn more →For ecommerce brands
Run your DTC brand on blended ROAS, MER, and LTV, not platform claims.
Learn more →Marketing dashboard software
One live dashboard that blends every channel into spend, revenue, and ROAS.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure