MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative
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COMPARE // FUNNEL.IO

Funnel.io alternative with blended ROAS and AI insights built in

Funnel.io is a robust marketing data collection and ETL and reporting platform. It has a broad connector library, strong data governance, and flexible modeling that lets data teams normalize spend across hundreds of sources and route it wherever they need. For organizations that want full control over how marketing data is collected and shaped, it is a powerful and well-built platform.

MixedMetrics is opinionated where Funnel.io is flexible. Rather than assembling a pipeline and deciding how to model everything, you connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and get a ready dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel already calculated. A built-in AI layer surfaces what changed and where money is leaking, so the dashboard is useful out of the box with no BI tool and no data engineer.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Funnel.io is a powerful, flexible marketing data collection and ETL platform for teams that want to model their own data. MixedMetrics is opinionated and ready: blended ROAS, MER, CAC, and LTV out of the box with an AI what-changed and where-money-leaks layer, so you get answers without building a pipeline.

Side by side

Funnel.io vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Funnel.io
Blended ROAS and MER across ad, sales, and ecom Blended ROAS, blended CAC, MER, and LTV ready out of the box Collects and normalizes the data you model into blended metrics
AI what changed and where money leaks Built-in AI surfaces what changed and where spend is leaking Focused on data collection and reporting, not built-in AI insights
Setup time, no data engineer or BI tool Live dashboard in minutes, no BI build and no data engineer needed Flexible setup that benefits from data and analytics resources
Read-only connectors, connect not migrate Read-only connectors pull data, nothing is migrated or changed Read connectors collect marketing data from many sources
Automated scheduled reports to email and Slack Scheduled summaries delivered to email and Slack Scheduled data exports and reporting to your destinations
Attribution-lite across channels Cross-channel revenue and spend blended for an attribution-lite view Normalized channel data you can model for attribution
Who it is built for Built for marketing and growth teams, agencies, ecommerce, and founders Built for data and marketing teams that model their own pipelines

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Funnel.io vs MixedMetrics, answered

Funnel.io is a flexible data collection and ETL platform you shape to your needs. MixedMetrics is opinionated and ready: it connects read-only and hands you blended ROAS, MER, CAC, and LTV with AI insights, so there is no pipeline to assemble.
No. The blended marketing and revenue dashboard is calculated for you, with AI surfacing what changed and where money leaks. You connect read-only and get a live cross-channel view in minutes, no data engineer or BI tool required.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure