BY SOLUTION // MARKETING DASHBOARD EXAMPLES

Marketing dashboard examples: sample dashboards and templates by role

Most marketing dashboard examples you find online are screenshots of a chart library. They look impressive and tell you nothing, because a dashboard is only good relative to the person reading it and the decision they have to make.

Below are the sample dashboards that actually get used, split by who reads them, with the metrics each one should carry. Then you can stop copying layouts and connect your own channels: MixedMetrics blends GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot into a live board with blended ROAS, blended CAC, MER, LTV, and revenue by channel already computed.

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Blended ROAS

MER

Blended CAC

Spend

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The short answer

A good marketing dashboard example shows 5 to 9 metrics that tie spend to revenue, arranged for one specific reader. An executive dashboard leads with total revenue, blended ROAS, blended CAC, and MER. A channel dashboard leads with spend, CPA, and ROAS per platform. An ecommerce dashboard leads with revenue, AOV, and contribution margin. Build the dashboard around the single question its reader needs answered, and cut every metric that does not help answer it.

Last updated July 2026

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Why it works

What you get with marketing dashboard examples

Built around one reader

A CMO, a channel manager, and a founder need three different boards. Pick one and design for them.

Money metrics on top

Revenue, blended ROAS, blended CAC, and MER go above the fold. Clicks go further down, or nowhere.

Live, not a screenshot

A template is a starting point. A connected board updates itself and is right when you open it.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

Copy a sample dashboard that fits your role
See exactly which metrics belong on each board
Cut the vanity metrics that pad most templates
Connect your own channels and go live the same day
Keep every connector read-only and aggregated

MASTER READ-OUT Live

Blended ROAS

3.8x

MER

4.2x

Blended CAC

$29

Revenue

$214k

AI insight

What changed

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Compare

Five marketing dashboard examples, and the metrics each should carry

Dashboard example	Who reads it	The metrics that belong on it	The question it answers
Executive or CMO dashboard	CMO, CEO, board	Total revenue, total spend, MER, blended ROAS, blended CAC, LTV:CAC, payback period.	Is marketing as a whole paying for itself this month?
Paid channel dashboard	Channel or performance manager	Spend, CPA, ROAS, CPM, CTR, and conversion rate per platform, with a comparison period.	Which platform should get the next dollar, and which is drifting?
Ecommerce dashboard	DTC founder, ecommerce lead	Revenue, orders, AOV, blended ROAS, MER, contribution margin, new vs returning revenue.	Am I buying orders profitably after margin and shipping?
SaaS growth dashboard	Founder, growth lead	MRR, new MRR by source, blended CAC, LTV:CAC, CAC payback in months, trial to paid rate.	Is acquisition efficient enough to keep funding?
Agency client dashboard	Account manager, client	Spend and results by channel, ROAS, CPA, pacing to budget, month over month change.	Did we deliver value for the client this month, and can I show it?

In depth

How to use these dashboard examples

What should a marketing dashboard include?

A marketing dashboard should include 5 to 9 metrics that connect spending to business outcomes, plus a comparison period so every number has context. Lead with revenue and the blended efficiency metrics (MER, blended ROAS, blended CAC), then break performance down by channel underneath.

What it should not include is everything you can measure. Impressions, likes, and raw sessions belong in a channel tool, not on the board where a decision gets made. If a metric would not change what anyone does tomorrow, it is taking up space.

Total revenue and total marketing spend for the period
MER and blended ROAS, so platform numbers get a sanity check
Blended CAC, and LTV:CAC if you have repeat purchase or subscription revenue
Revenue and spend by channel, ranked
A comparison period, because a number without a trend is trivia

What is a good example of a marketing KPI dashboard?

The best example of a marketing KPI dashboard is a single screen where the top row answers "did marketing pay for itself" and the rows beneath explain why. Total revenue, total spend, and MER sit on top. Blended ROAS and blended CAC sit next to them. Channel breakdown sits below.

That structure works because it survives the thirty second scan. A CMO looks at the top row, and only keeps reading if something is off. A channel manager scrolls straight past it to their own section.

Should I use a marketing dashboard template or build my own?

Use a template to decide which metrics matter, then connect live data as fast as you can. Templates in spreadsheets and Looker Studio are genuinely useful for the first week, and they are free, which is why so many teams start there.

The cost shows up later. Someone has to refresh the data, fix the connector when a schema changes, and reconcile why the ad platforms report more revenue than the bank received. That maintenance is the real price of a template, and it is usually paid by your best analyst.

How many metrics should a marketing dashboard have?

Five to nine. Fewer than five and it is a scorecard, not a dashboard. More than nine and no one reads any of them, because the eye has nowhere to land and every metric competes for the same attention.

If you cannot get under nine, you are probably serving two readers with one board. Split it. A CMO view and a channel view can share the same underlying data and still be two different screens.

Good questions

Questions about marketing dashboard examples

A marketing dashboard should include 5 to 9 metrics that tie spend to revenue: total revenue, total spend, MER, blended ROAS, blended CAC, and revenue by channel, each with a comparison period. Leave impressions and likes to the channel tools.

A good marketing KPI dashboard puts total revenue, total spend, and MER on the top row, blended ROAS and blended CAC beside them, and the channel breakdown underneath. The top row answers whether marketing paid for itself, and the rest explains why.

Spreadsheet and Looker Studio templates are free to download, but they are not free to run. Someone has to refresh the data, repair broken connectors, and reconcile platform numbers against actual revenue every month.

Five to nine. Fewer and it is a scorecard, more and nobody reads it. If you cannot get under nine, you are serving two audiences with one board and should split it into an executive view and a channel view.

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