MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
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BY CHANNEL // ECOMMERCE ANALYTICS

Ecommerce analytics dashboard built around revenue

An ecommerce analytics dashboard has to connect the storefront to the spend that fills it. MixedMetrics blends Shopify revenue, Stripe billing, ad spend from Google, Meta, and TikTok, and email performance from Klaviyo and HubSpot into one ecommerce view.

The Blend Board shows blended ROAS, blended CAC, MER, LTV, and revenue by channel, so you can run your store on real economics. The AI layer surfaces what changed and where money is leaking, from a slipping email flow to a channel that stopped paying back. Connectors are read-only, data is aggregated with no PII, and we never move money.

Try the Blend Board ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with ecommerce analytics

01

Store plus spend

Shopify and Stripe revenue blend with ad and email spend in one view.

02

LTV and MER

Run the store on customer LTV and marketing efficiency ratio, not guesswork.

03

Leaks surfaced

AI flags slipping email flows and channels that stopped paying back.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • Blend store, ad, and email data together
  • Track blended ROAS, MER, and LTV
  • See revenue by channel for your store
  • Catch email and channel leaks early
  • Keep all connectors read-only
MASTER READ-OUT Live
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about ecommerce analytics

Yes. Klaviyo and HubSpot connect alongside your ad and store data, so email-driven revenue blends into the same view as paid channels.
Yes. The Blend Board tracks LTV from your store and billing data against acquisition cost by channel, so you run the store on real unit economics.
Read the full FAQ →

Explore more

More ways to use MixedMetrics

Shopify analytics dashboard

Blend Shopify revenue with ad spend to see true store-level ROAS.

Learn more →

Google and Meta Ads reporting

One report for Google and Meta spend, reconciled to real revenue.

Learn more →

Marketing dashboard software

One live dashboard that blends every channel into spend, revenue, and ROAS.

Learn more →
See every use case See pricing

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure