MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative
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COMPARE // SUPERMETRICS

Supermetrics alternative with a blended ROAS dashboard built in

Supermetrics is a strong data-pipe and ETL connector tool that ports marketing data into spreadsheets, Looker Studio, and BI platforms. It has a deep library of connectors and is trusted by analysts and agencies who want raw marketing data delivered reliably into the tools they already use. If your team has the time and BI skill to model that data into the views you need, it is a proven, dependable pipeline.

MixedMetrics skips the pipeline and gives you the answer. Instead of moving rows into a BI tool you then have to build and maintain, you connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and get a live dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel already assembled. A built-in AI layer surfaces what changed and where money is leaking, so you see the truth in minutes with no data engineer required.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Supermetrics is excellent at moving marketing data into spreadsheets and BI tools with a wide connector library. MixedMetrics is the opposite end of the workflow: a ready blended marketing and revenue dashboard with blended ROAS, MER, and an AI what-changed and where-money-leaks layer, so you get answers without building or maintaining a BI report.

Side by side

Supermetrics vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Supermetrics
Blended ROAS and MER across ad, sales, and ecom Blended ROAS, blended CAC, MER, and LTV calculated and ready on connect Delivers the raw data, you build the blended metrics in your BI tool
AI what changed and where money leaks Built-in AI surfaces what changed and where spend is leaking Focused on data delivery, insights are produced in your downstream tool
Setup time, no data engineer or BI tool Live dashboard in minutes, no BI build and no data engineer needed Pipes data, but you still model and build dashboards in BI
Read-only connectors, connect not migrate Read-only connectors pull data, nothing is migrated or changed Read-only connectors that extract marketing data into your tools
Automated scheduled reports to email and Slack Scheduled summaries delivered to email and Slack Scheduled refreshes feed reports in spreadsheets and BI tools
Attribution-lite across channels Cross-channel revenue and spend blended for an attribution-lite view Provides channel data for you to model attribution yourself
Who it is built for Built for marketing and growth teams, agencies, ecommerce, and founders Built for analysts and agencies who work in spreadsheets and BI

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Supermetrics vs MixedMetrics, answered

Yes, if you want answers rather than a data pipeline. Supermetrics moves raw marketing data into spreadsheets and BI tools that you then build. MixedMetrics connects read-only and gives you a ready dashboard with blended ROAS, MER, and AI insights, with no BI tool to build or maintain.
No. MixedMetrics assembles blended ROAS, blended CAC, MER, LTV, and revenue by channel for you, so there is no BI report to model and no data engineer required. You connect read-only and the live dashboard is ready in minutes.

More comparisons

See how MixedMetrics compares

vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure