Supermetrics alternative with a blended ROAS dashboard built in

How much does Supermetrics cost?

Supermetrics publishes four tiers in euros. Starter is EUR 49 a month billed monthly or EUR 39 billed yearly and includes one core destination, 3 data sources, 1 user, 3 accounts per source, weekly data refreshes, and 50,000 API rows a month. Growth is EUR 199 or EUR 159 yearly for 7 data sources, 2 users, daily refreshes, one custom data import config, and 250,000 rows. Pro is EUR 499 or EUR 399 yearly for 10 data sources, 3 users, hourly refreshes, data transformations, and 500,000 rows. Enterprise is quoted and adds all data sources, on-demand refreshes, warehousing, and multiple teams.

The trial is 14 days with no credit card and there is no free plan. Two limits catch teams out: the data source count is per plan rather than unlimited, and the refresh frequency is tiered, so daily numbers mean Growth at minimum and same-day numbers mean Pro. Note the currency as well, since Supermetrics bills in euros and your card will settle at the day's rate.

Is Supermetrics worth it, or should you just buy a dashboard?

Supermetrics is worth it when the destination matters. If your reporting already lives in Google Sheets, Looker Studio, BigQuery, or a warehouse feeding Power BI, Supermetrics is one of the most reliable ways to get marketing data there, and the connector library is deep. You are buying delivery, not analysis.

The catch is that the metric you actually want, blended ROAS or blended CAC across every channel reconciled to real revenue, does not arrive with the data. Someone has to build it, and then maintain it every time a schema or a channel changes. If that build is the only reason you were buying a pipeline, a finished dashboard is cheaper in both money and hours. The full category picture is in our marketing reporting software pricing comparison.

What are the main Supermetrics alternatives?

For the same job, moving marketing data into a destination, the closest rivals are Funnel.io (from EUR 280 a month, far more connectors) and Improvado at the enterprise end. If your destination was going to be Looker Studio anyway, the Looker Studio route plus paid connectors is the cheap DIY path.

On price the sharpest alternative is Coupler.io, and the reason is structural. Supermetrics meters four things at once (destinations, data sources, accounts per source and user seats) while Coupler.io meters connected accounts only and puts all 437 of its sources on every plan. Two lines decide most comparisons: Supermetrics Pro at EUR 399 a month includes three user seats, where Coupler.io gives unlimited users from $99, and Supermetrics places warehouse destinations such as BigQuery, Snowflake and Redshift on the Enterprise tier while Coupler.io treats them as ordinary destinations on a paid plan. We price all five connectors on Coupler.io vs Funnel.io vs Windsor.ai vs Supermetrics.

The other comparison worth running is against a closed reporting platform rather than another pipe, because that is a genuinely different architecture: Supermetrics vs Whatagraph lays out every tier and add-on price side by side, including the point where the Supermetrics accounts-per-source ceiling stops being published and turns into an Enterprise conversation.

For the different job, getting the answer without building anything, MixedMetrics connects the same channels read-only and computes blended ROAS, blended CAC, MER, and LTV for a flat $79 a month. If you want to see how the two categories compare head to head, our breakdown of Supermetrics versus Funnel.io works through the pricing and the fit.