How it works
How the marketing dashboard works, from scattered tools to blended CAC
Your spend lives in Google Ads, Meta, and TikTok. Your revenue lives in Shopify and Stripe. Your traffic lives in GA4 and Search Console. MixedMetrics connects all of it with read-only connectors, blends it into one live read-out of blended CAC, LTV:CAC ratio, and ROAS, and tells you what is driving revenue and where money is leaking. No data engineer, no BI tool, no migration.
Read-only connectors, minutes to set up, no data model to build
The Blend Board
Watch every channel blend into one CAC, LTV to CAC and revenue read-out
This is the same board you get once your tools are connected: spend and revenue from every channel rolled into blended CAC, LTV:CAC ratio, ROAS, MER, and revenue by channel, with AI insights on what changed.
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Figures are illustrative. Your own stack connects read-only.
The flow
Three steps from scattered metrics to one source of truth
No spreadsheets to rebuild every Monday, no analyst to wire it up. Connect your tools, let MixedMetrics blend the numbers, then see and act on what is actually driving revenue.
CH 01 · CONNECT
01Connect, read-only
Link your accounts in a few clicks. Every read-only connector only pulls aggregated reporting data. It never writes to your tools, changes a campaign, or moves money. Most teams connect their first sources in minutes and have a live dashboard without hiring anyone to build it.
CH 02 · BLEND
02Blend into one read-out
MixedMetrics matches spend to revenue across every channel and rolls it into one consistent model. Eight platforms each claiming the same sale become a single blended CAC, LTV:CAC ratio, ROAS, MER, LTV, and revenue by channel that finally reconciles. No data engineer and no BI tool to maintain.
CH 03 · SEE
03See and act with AI insights
Open one live board instead of eight tabs. An AI insight layer reads the numbers for you, flagging what changed week over week and where budget is leaking, and scheduled reports land in email or Slack so the whole team sees the same truth.
What we connect
Connect GA4, Stripe, Shopify, and every ad channel
You keep your stack exactly as it is. MixedMetrics reads from the tools you already use, so there is nothing to migrate and nothing to switch off.
Read-only connectors pull your ad spend, traffic, store orders, and billing into one place. Each one authenticates in a few clicks and starts syncing aggregated reporting data right away. As your stack grows, add a source and it folds into the same blended view automatically.
Because connectors only read, the worst they can do is show you a number. They cannot edit a campaign, change a budget, or touch a charge. Disconnect any source at any time and its data stops syncing.
What you get
The money metrics, blended across ad, sales, and ecom
Not impressions and clicks. The numbers that decide where the next dollar of budget should go, reconciled across every channel into one master read-out.
MASTER
Blended CAC
Your true customer acquisition cost once every channel of spend is counted, not just the cheap-looking one.
MASTER
LTV to CAC ratio
Lifetime value set against blended CAC, so you know whether each customer is worth what you pay to acquire them.
MASTER
Blended ROAS
Total revenue against total ad spend, so one honest return replaces eight platforms each claiming the same sale.
MASTER
MER
Marketing efficiency ratio: total revenue over total marketing spend, the single number that tells you if the engine is profitable.
MASTER
Revenue by channel
Where money comes from, channel by channel, so you can see which sources earn their budget and which are leaking it.
BLENDED ROAS
BLENDED CAC
MER
LTV
Master blended read-out. Figures shown for illustration.
Secure by design
Your data stays read-only, aggregated, and yours
Aggregating marketing data should make you safer, not exposed. Here is how MixedMetrics handles it.
Read-only connectors
We only ever read aggregated reporting data. We never write to your tools and never move money.
No PII exposure
We pull aggregated metrics, not customer lists. Your dashboard shows numbers, not personal data.
Read-only and encrypted
Encrypted in transit and at rest, read-only connections, and your data is never sold. We hold no SOC 2 attestation and do not claim one.
Disconnect anytime
Revoke any connector in one click and its data stops syncing. You own and can export your data.
Where it fits
See the features, the use cases, and the plans
Features
Blended metrics, channel breakdowns, AI insights, automated reports, and read-only connectors.
Learn more →Marketing dashboard software
See how teams blend every channel into one live dashboard of spend, revenue, and ROAS.
Learn more →Pricing
Simple paid plans from $79 a month. Pick the connectors and workspaces you need.
Learn more →Security and privacy
Read-only connectors, aggregated data, no PII, read-only, encrypted posture.
Learn more →Connect your stack and see blended revenue.
Link GA4, your ad channels, Shopify, and Stripe with read-only connectors, blend every metric into one live marketing dashboard, and see blended CAC, your LTV:CAC ratio, and where revenue is leaking. Create your account and connect your first source today.
Connect read-only, blend into one view, see what drives revenue