Google Ads dashboard for spend, ROAS, and revenue across Google, Meta, and TikTok ads

Does Google Ads have a dashboard?

Yes, Google Ads has a built-in Overview and a report editor where you can build dashboards from Google Ads data. The limit is in the name: it only knows about Google Ads. It cannot show your Meta or TikTok spend, it cannot reconcile against the revenue in your store, and the ROAS it reports counts conversions Google saw, which overlap with the ones other platforms also claim.

For a single-channel view that is fine. The moment you run more than one paid channel, or you want ROAS that matches your bank, you need a dashboard that sits above the platforms rather than inside one of them.

How do I create a Google Ads dashboard?

You have three routes. You can build one inside Google Ads or Looker Studio, which is free but stays Google-only and takes maintenance. You can pipe Google Ads into a BI tool or spreadsheet with a connector, which is flexible but leaves the modeling to you. Or you can connect Google Ads to a blended dashboard that arrives with the cross-channel math already done.

With MixedMetrics the third route takes minutes: authorize the read-only Google Ads connector, add Meta, TikTok, Shopify, and Stripe, and the dashboard populates with blended ROAS, CAC, and revenue by channel. No report editor, no data model, no weekly rebuild.

What metrics should a Google Ads dashboard track?

At the channel level: spend, impressions, clicks, CTR, conversions, cost per conversion, and Google-reported ROAS. Those tell you how the account is running. But they do not tell you whether Google Ads is profitable for the business, because they ignore what other channels claimed and what the revenue actually was.

The metrics that answer the business question are blended: blended ROAS, blended CAC, MER, and revenue by channel. Track the Google-level numbers to manage campaigns, and the blended numbers to decide how much budget Google Ads should get.

• Spend, clicks, CTR, and conversions for day-to-day management
• Cost per conversion and Google-reported ROAS for campaign health
• Blended ROAS and blended CAC for the profitability decision
• Revenue by channel to see what Google actually contributed

Can I combine Google and Facebook ads in one dashboard?

Yes, and you should. Running Google and Facebook in separate tabs guarantees you double-count, because both platforms report the same conversions as their own. A combined Google and Meta ads dashboard puts the two side by side and, more importantly, blends their spend against one shared pool of real revenue.

MixedMetrics connects both read-only and adds TikTok, your store, and billing on top. The result is a single view where Google, Meta, and TikTok compete on the same reconciled ROAS and CAC, so you can move budget to the channel that is genuinely earning it.