COMPARE // DATABOX
Databox alternative with blended ROAS, CAC, and MER built in
Databox is a broad KPI dashboard builder. It connects to 100-plus data sources, from ad platforms and GA4 to CRMs, help desks, and spreadsheets, and lets you assemble boards, set goals, build scorecards, and push metric snapshots to Slack. If you want one place to watch any business metric and you are happy to design the boards yourself, it is flexible and well built, with a free plan (3 data sources, 1 user) and paid plans that, on annual billing in 2026, run $64 per month for Analyst, $159 for Pro, and $399 for Growth.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
MixedMetrics is narrower on purpose. It does not ask you to build a board; it arrives with the cross-channel marketing math already done. Connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and you get blended ROAS, blended CAC, MER, LTV, and revenue by channel in one live view, plus an AI layer that flags what changed and where spend is leaking. Where Databox is a canvas for any KPI, MixedMetrics is the finished answer for whether your marketing is profitable.
The short answer
Databox is a broad KPI dashboard builder with 100-plus integrations and, on annual billing in 2026, a free plan (3 data sources, 1 user), then Analyst at $64 per month, Pro at $159, and Growth at $399. You assemble the boards yourself. MixedMetrics is narrower on purpose: connect read-only and it arrives with blended ROAS, blended CAC, MER, and revenue by channel already computed, plus an AI layer that flags where spend is leaking, for a flat $79 per month.
Last updated August 2026
Databox is a flexible KPI dashboard builder with 100-plus integrations for tracking any business metric on boards you design. MixedMetrics is a blended marketing and revenue dashboard that computes blended ROAS, blended CAC, MER, and LTV across ad, sales, and ecom on connect, with an AI what-changed and where-money-leaks layer. General KPI canvas versus finished cross-channel profitability math.
Side by side
Databox vs MixedMetrics, honestly
A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.
| What matters | MixedMetrics | Databox |
|---|---|---|
| Blended ROAS and MER across ad, sales, and ecom | Blended ROAS, blended CAC, MER, and LTV computed for you on connect | You build the boards; blended cross-channel money math is not pre-computed |
| Breadth of integrations | Focused connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot | 100-plus integrations across marketing, sales, support, and finance |
| AI what changed and where money leaks | Built-in AI reads the blend and flags leaking spend before month close | Offers alerts, goals, and AI credits on the metrics you configure |
| Setup time to a cross-channel answer | Live blended dashboard the same day, nothing to design | Fast to connect a source, but you assemble the boards and metrics |
| Scope | Purpose-built for marketing and revenue profitability | General KPI tracking for any team or business metric |
| Pricing model | Flat subscription from $79 per month, channels included | Free plan (3 sources), then $64 Analyst, $159 Pro, $399 Growth per month annually (2026) |
| Read-only connectors, connect not migrate | Read-only connectors, we never write to your tools or move money | Read-only integrations that pull metrics into boards |
| Who it is built for | Marketing and growth teams, agencies, ecommerce, and founders | Any team that wants a customizable board of business KPIs |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
The field
Databox competitors compared on verified 2026 pricing
Every price below was read off the vendor's own pricing page in July 2026. Where a vendor publishes in euros or refuses to publish at all, we say so rather than inventing a dollar figure.
Swipe to see pricing and the catch
| Tool | Best for | Pricing model | The honest catch |
|---|---|---|---|
| Databox | Watching any business KPI in one place, with a free tier to start on | Free (3 sources, 1 user), then Analyst $64/mo, Pro $159/mo, Growth $399/mo annually, plus about $5.60 per extra source | Free and Analyst tiers are single user, you build every board yourself, and nothing blends spend against revenue |
| MixedMetrics | Teams that want the marketing math already done rather than a canvas to build on | Flat from $79/mo regardless of sources, users, or connected accounts | Narrow by design: marketing and revenue KPIs only, no general-purpose KPI builder and no white-label client portal |
| AgencyAnalytics | Agencies delivering branded client report packs across 85+ integrations | One Core plan since May 2026: $20 per client per month billed annually, $25 monthly | Linear per-client billing, and rank tracking is a $41.67/mo add-on per 500 keywords |
| DashThis | Straightforward automated client dashboards at the lowest credible price | By dashboard count: $44/mo (3 dashboards), $139 (10), $279 (25), $429 (50+) | Full white labeling only from the Business tier, and no blended profitability math |
| Klipfolio | Custom metric modeling for teams happy to build their own dashboards | Klips by dashboard count: Base $120, Grow $190, Team $310, Team+ $600 per month on annual billing, unlimited users | Steep learning curve, and PowerMetrics no longer publishes a price list at all |
| Whatagraph | Agencies that want reporting handled with onboarding support included | Two plans only: Max EUR 699/mo annual (50+ source credits), Prime custom with credits quoted. 14-day trial on Max | Priced in euros, source credits meter every connected account, and the entry point is high |
| Looker Studio | Zero-budget reporting when someone will maintain it | Free, with Looker Studio Pro at $9 per user per project per month | Non-Google sources need paid third-party connectors, and you build and maintain every calculation |
Pricing checked August 2026 on each vendor's public pricing page. Vendors change prices, so confirm before you buy.
In depth
What buyers ask when they compare Databox
How much does Databox cost in 2026?
As of August 2026 Databox publishes a free plan with 3 data sources and 1 user, then three paid tiers on annual billing: Analyst at $64 per month (5 data sources, 1 user), Pro at $159 (unlimited users, 3 sources included), and Growth at $399 (unlimited users), with a Custom tier above that. Monthly billing is roughly 20 percent higher, so Pro is $199 and Growth is $499. Extra data sources on the paid tiers cost about $5.60 each per month annually. There is also a 14-day free trial of Growth with no credit card required, which is the sensible way to test whether the boards you need are realistic to build.
The detail that decides most bills is the source count rather than the tier. Pro includes only 3 data sources despite costing $159, so an agency connecting Google Ads, Meta, TikTok, GA4, Search Console, Shopify, and Klaviyo for one client is already paying for four extras. We put every reporting tool side by side on published numbers in our marketing reporting software pricing comparison.
The number to watch is data sources. If you connect Google Ads, Meta, TikTok, GA4, Shopify, and Stripe, that is six sources before you add a CRM, so the source-based add-ons and tier limits are where the real bill is set, not the headline price.
One further detail matters if you are an agency, and it is not on the plan cards. Re-reading the Databox pricing page in August 2026, white-labeling is listed as an add-on on Free, Analyst, Pro and Growth alike, and is included only on the quote-only Custom plan. So a $399 a month Growth subscription still does not give you a branded client deliverable without a further fee that Databox does not publish. Advanced security including SSO, and priority support, are add-ons on every published tier too. At three connected sources per client, ten clients works out at about $310 a month on Pro before any of that is added. We priced the alternatives that do include white label in Raven Tools competitors.
Does Databox show blended ROAS?
Not as a finished metric. Databox gives you calculated metrics and metric builders, so you can construct a blended ROAS by combining spend from several ad sources against a revenue source. It is capable, but it is a board you design and maintain, and it recomputes only the way you set it up.
MixedMetrics computes blended ROAS, blended CAC, MER, and LTV automatically across every connected channel and reconciles them to real revenue from your store and billing. If you want the logic behind the metric, our guide to blended ROAS versus platform ROAS walks through why in-platform ROAS overstates itself.
Is there a cheaper Databox alternative?
On sticker price, Looker Studio is free and Databox has its own free tier, so both are cheaper than most paid tools if you are willing to build and maintain the boards. The saving is real only if your time is free.
The more honest comparison is price per outcome. If the outcome is a wide company KPI board, Databox earns its place. If the outcome is knowing whether last month's ad spend produced profitable customers, a flat-rate blended dashboard answers that directly and does not scale its price with the number of data sources you connect.
Why teams pick MixedMetrics
Blended truth, AI insights, no BI tool
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.
AI that finds the leak
A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.
Connect, do not migrate
Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.
Good questions
Databox vs MixedMetrics, answered
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Blend your marketing and revenue with MixedMetrics
Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure