MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce ROAS calculator Google Ads dashboard See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative Databox alternative
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COMPARE // DATABOX

Databox alternative with blended ROAS, CAC, and MER built in

Databox is a broad KPI dashboard builder. It connects to 100-plus data sources, from ad platforms and GA4 to CRMs, help desks, and spreadsheets, and lets you assemble boards, set goals, build scorecards, and push metric snapshots to Slack. If you want one place to watch any business metric and you are happy to design the boards yourself, it is flexible and well built, with a free plan (3 data sources, 1 user) and paid plans that, on annual billing in 2026, run $64 per month for Analyst, $159 for Pro, and $399 for Growth.

MixedMetrics is narrower on purpose. It does not ask you to build a board; it arrives with the cross-channel marketing math already done. Connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and you get blended ROAS, blended CAC, MER, LTV, and revenue by channel in one live view, plus an AI layer that flags what changed and where spend is leaking. Where Databox is a canvas for any KPI, MixedMetrics is the finished answer for whether your marketing is profitable.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Databox is a flexible KPI dashboard builder with 100-plus integrations for tracking any business metric on boards you design. MixedMetrics is a blended marketing and revenue dashboard that computes blended ROAS, blended CAC, MER, and LTV across ad, sales, and ecom on connect, with an AI what-changed and where-money-leaks layer. General KPI canvas versus finished cross-channel profitability math.

Side by side

Databox vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Databox
Blended ROAS and MER across ad, sales, and ecom Blended ROAS, blended CAC, MER, and LTV computed for you on connect You build the boards; blended cross-channel money math is not pre-computed
Breadth of integrations Focused connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot 100-plus integrations across marketing, sales, support, and finance
AI what changed and where money leaks Built-in AI reads the blend and flags leaking spend before month close Offers alerts, goals, and AI credits on the metrics you configure
Setup time to a cross-channel answer Live blended dashboard the same day, nothing to design Fast to connect a source, but you assemble the boards and metrics
Scope Purpose-built for marketing and revenue profitability General KPI tracking for any team or business metric
Pricing model Flat subscription from $79 per month, channels included Free plan (3 sources), then $64 Analyst, $159 Pro, $399 Growth per month annually (2026)
Read-only connectors, connect not migrate Read-only connectors, we never write to your tools or move money Read-only integrations that pull metrics into boards
Who it is built for Marketing and growth teams, agencies, ecommerce, and founders Any team that wants a customizable board of business KPIs

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Databox vs MixedMetrics, answered

It depends on what you need. Databox is better if you want a flexible board for any business KPI across 100-plus sources and are happy to design it. MixedMetrics is better if you specifically need blended ROAS, blended CAC, and MER computed for you to prove whether marketing is profitable, without building a board.
Databox has a free plan with 3 data sources and, on annual billing in 2026, charges $64 per month for Analyst, $159 for Pro, and $399 for Growth. MixedMetrics is a flat subscription from $79 per month with the marketing channels included. Check both sites for current pricing.
MixedMetrics arrives with the cross-channel math done: blended ROAS, blended CAC, MER, and LTV are computed on connect, and an AI layer flags what changed and where spend is leaking. In Databox you build those boards and metrics yourself from its wide integration library.
Yes. Some teams run Databox as the company-wide KPI board across support, finance, and product, while using MixedMetrics for the blended marketing and revenue read on whether ad spend is actually profitable.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure