Hyros vs Triple Whale: Pricing and Fit

Hyros and Triple Whale are not really competitors, despite constantly being compared. Hyros is server-side attribution for high-ticket, call-driven funnels, priced by tracked revenue from $230 a month on an annual plan, with only that entry rung published and a mandatory setup call. Triple Whale is a Shopify-first operator dashboard with attribution attached, priced by annual GMV, with a free Founders Dash tier and paid plans at $219 and $749 a month. If you sell a $5,000 coaching program off a webinar, one of these is obviously right. If you sell $60 skincare on Shopify, so is the other. Every price below was read off each vendor's own pricing page in July 2026.

Hyros vs Triple Whale at a glance

How much does Hyros cost?

Hyros publishes exactly one number, and it is worth being precise about what it covers. The advertised rate is $230 per month on an annual plan, and that buys the base bracket: up to $20,000 in tracked monthly revenue. The pricing page then shows the rest of the ladder as revenue brackets, 20k, 40k, 83k, 250k, 750k and 1m+, without attaching a price to any of them.

Getting those numbers requires a call. The page says so directly, explaining that "due to this level of customization we require a quick call to set you up". There are also separate Business, Shopify and Agency pricing tracks, and only the Business entry point carries a figure. Everything else is a conversation.

Plenty of third-party articles quote confident numbers for the higher brackets. We are not repeating them, because none could be verified against Hyros itself, and a stale price is worse than an honest gap. What the vendor page does establish is the shape of the deal: cost rises with tracked revenue, and the annual commitment is the advertised rate rather than a discount off a monthly one.

One detail matters more than the rest when you budget. "Tracked revenue" means the revenue Hyros attributes, not your company's total revenue. That distinction is what moves you between brackets, so it is the first thing to pin down on the call rather than the last.

How much does Triple Whale cost?

Triple Whale publishes its whole ladder, which makes it far easier to evaluate.

Paid plans run on a 12-month subscription, billed monthly or annually with two months free for paying up front. Pricing tiers are keyed to annual GMV, and as your revenue grows Triple Whale moves you into the matching tier with advance notice. Prepaying annually locks your tier for the year, which is a genuinely useful hedge if you are heading into a strong Q4. All paid plans include unlimited users and multi-store support.

The free tier is not a trial that expires. Founders Dash stays free, which means you can connect a store, look at the blended ROAS view, and decide whether the paid product is worth $219 a month without a sales conversation. That single fact is the biggest practical difference between these two vendors.

Which one fits your funnel?

The choice is almost entirely decided by how your customers buy, not by feature lists.

Hyros fits if a meaningful share of your revenue closes off-platform. Webinars, application forms, discovery calls, DM conversations, long email sequences, sales cycles measured in weeks. Its distinguishing capability is tying a booked call or an offline close back to the ad that started the journey, and that is genuinely hard to replicate. Reviewers consistently place the break-even somewhere north of $10,000 a month in ad spend, higher if your sales cycle is short.

Triple Whale fits if you run a Shopify store with fast repeat purchases and you test creative constantly. It is built around the operator's morning routine: one dashboard, yesterday's numbers, what to scale and what to kill. The attribution is real but it sits inside a broader ecommerce product rather than being the entire product.

Where people get into trouble is buying the wrong side of that line. A DTC brand that buys Hyros ends up paying for call attribution it never uses. A high-ticket coaching business that buys Triple Whale finds the Shopify-shaped assumptions do not match a funnel with no store in it.

Why do Hyros and Triple Whale report different numbers?

Because each applies its own model to its own view of the journey, and both are internally consistent. Google and Meta each credit a conversion to themselves inside their own attribution window, using their own data, and neither knows about the other. Hyros stitches server-side and applies its model. Triple Whale runs a pixel and applies a different one. All four will disagree.

Trying to reconcile two attribution tools line by line is a well-known way to lose an afternoon and end up trusting neither. The disagreement is not a bug in either product, it is the whole reason both exist.

The number that does reconcile is the blended one, because there is no model inside it. Total spend across every ad account, total revenue actually collected in Stripe or Shopify, divided. It cannot double count, because nothing is being attributed to anything. That is why finance teams end up trusting blended figures even when the marketing team is still arguing about attribution windows, and it is the reasoning behind blended ROAS versus platform ROAS.

Do you need an attribution tool at all?

This is worth asking honestly before spending $219 or $230 a month, because a large share of teams buy attribution to solve a problem that is not an attribution problem.

Here is the test. Google says it drove $40,000. Meta says $30,000. TikTok says $12,000. Stripe collected $58,000. If your reaction is "which of these is lying", you have an arithmetic problem: the platforms are each claiming the same customers, and the sum exceeds reality. A blended view fixes that immediately, for a fraction of the cost, without a model to trust.

If instead your reaction is "I need to know whether the retargeting campaign or the cold prospecting campaign produced that sale, because I am moving $30,000 between them next week", that is a genuine attribution question and one of these tools earns its price.

Most teams under roughly $10,000 a month in ad spend are in the first camp and buy as though they were in the second. The subscription is only part of the cost: server-side tracking wants a proper setup, and small teams routinely install it, half-configure it, and then keep making decisions from the ad platforms anyway. Our guide to blended CAC covers the formula and the failure modes, and the blended ROAS dashboard shows what the finished view looks like.

What about the rest of the field?

Hyros and Triple Whale are the two most-compared names, but neither is the only option and neither is the cheapest.

SegMetrics deserves a mention in any Hyros conversation specifically because it overlaps on the info-product funnel, and at $57 a month for the Launch tier it is a materially cheaper starting point. It prices by active contacts rather than tracked revenue, which suits a business with a small list and good conversion and punishes one with a large dormant list.

If your evaluation is heading toward a warehouse rather than a dashboard, that is a different purchase again. Attribution tools are not pipelines, and once several teams need the same numbers you will want to connect those systems and move the data into one place rather than reading it out of four separate interfaces. Worth knowing before you buy an attribution tool expecting it to do a pipeline's job.

The honest recommendation

If you run a high-ticket or call-driven funnel above roughly $10,000 a month in ad spend, Hyros does something the others do not, and the mandatory call is a cost of doing business with them. Go in knowing that only the $230 entry price is published and that "tracked revenue" is the number that sets your bracket.

If you run a Shopify store, start on Triple Whale's free Founders Dash. It costs nothing, it takes an afternoon, and it will tell you more about whether you need paid attribution than any comparison article, including this one.

And if what you actually want is one trustworthy number that finance will not argue with, neither of these is the right purchase. Blended ROAS, blended CAC, MER and LTV across every connected channel is arithmetic, not modeling, and it does not need a $230 subscription or a sales call. We compared the whole reporting field on verified prices in our marketing reporting software pricing breakdown, and the Hyros alternative and Triple Whale alternative pages go deeper on each side.