Klipfolio alternatives and competitors with blended ROAS, CAC, and MER built in

How much does Klipfolio cost, and what drives the price?

Dashboards. Klipfolio prices Klips by how many dashboards you can publish, not by seats: Base $120 a month for 3, Grow $190 for 10, Team $310 for 20, and Team+ $600 for 40, all quoted in US dollars a month on an annual subscription. Users are unlimited on every tier and all 130 or more integrations are included from Base upward, so a big team on few dashboards is cheap and a small team on many dashboards is not.

That unit matters if you are an agency. One dashboard per client means the Base tier covers three clients and you are on Team ($310 a month) by your twentieth. A per-client tool like AgencyAnalytics at $20 per client per month works out cheaper at that point, and it includes white-label client portals that Klipfolio does not. We compare every model in the marketing reporting software pricing comparison.

The second driver is refresh rate, and it is the one that quietly forces an upgrade. Base refreshes every 4 hours, Grow every hour, Team every 15 minutes, and Team+ up to the minute. If anyone on your team needs to watch spend move during a launch day, you are on Team or Team+ regardless of how few dashboards you publish, so the price can triple for a reason that has nothing to do with data volume.

How much does Klipfolio white labeling cost?

It is not on any plan. Klipfolio sells the White-Label Bundle, which combines branding, custom theme, and custom domain, as a $299 a month add-on billed annually. Bought separately, Custom Domain is $90 a month and Custom Theme is $69. Single Sign-On is $63 a month and Priority Support is $63 on the tiers that do not already include them, extra dashboards are $8 each, and a Dedicated Server is $699. All read off klipfolio.com/pricing, where Klipfolio also notes add-on prices may differ on monthly plans.

Run that through an agency scenario and the ranking changes. Ten branded client dashboards means Grow at $190 plus the bundle at $299, so $489 a month, or $48.90 per client. AgencyAnalytics does the same job at $200 with branding and a client portal included, and Swydo at roughly $152 with full white labeling in the base price. Klipfolio is not overpriced as a dashboard builder; it is expensive as a client-facing reporting tool, because that was never its design. The full stack and the arithmetic are in Klipfolio pricing, and agency reporting software pricing normalizes seven tools to cost per client. If the cheaper route is a connector feeding Looker Studio instead, Coupler.io vs Klipfolio pricing runs seven real setups against both price lists.

Is PowerMetrics still available and what does it cost?

PowerMetrics is still marketed as Klipfolio's next-generation, AI-powered analytics product and is linked from the main pricing page, but it no longer has a published price list of its own. The pricing page shows only the four Klips tiers, and the older per-user PowerMetrics pricing pages return 404. Third-party listings report an entry somewhere in the $40 to $60 a month range.

Practically, that means you should ask Klipfolio for a current PowerMetrics quote rather than trust a number from a comparison article, including this one. We have flagged it as unverified rather than repeat a figure we cannot read off the vendor.

Klipfolio or a ready blended dashboard?

Take Klipfolio if the requirement is custom. It is a real dashboard builder with formulas, SQL, and REST access, and it will render almost any view you can specify. The cost is that someone has to specify it, then keep it alive as sources and schemas change.

Take a ready blended dashboard if the requirement is a decision. MixedMetrics computes blended ROAS, blended CAC, MER, and LTV automatically the moment you connect your channels read-only, from $79 a month, with unlimited dashboards from the $199 plan up. If you want to see what building it yourself involves first, our guide to building a marketing dashboard lays out the steps.