COMPARE // KLIPFOLIO
Klipfolio alternative with blended ROAS, CAC, and MER built in
Klipfolio is a capable, flexible BI platform, sold today as two products: Klips, a formula-driven dashboard builder, and PowerMetrics, a newer metric-catalog analytics tool with AI querying. Both are strong if you have an analyst to connect sources, model the data, and build each view exactly how you want it.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
As of July 2026 the Klipfolio pricing page publishes only the four Klips tiers, all quoted in US dollars a month on an annual subscription: Base $120 for 3 dashboards, Grow $190 for 10, Team $310 for 20, and Team+ $600 for 40. Every tier includes unlimited users and 130 or more integrations, and the trial is 14 days with no free plan. PowerMetrics is still marketed as a separate product but no longer carries its own public price list, so you have to ask for a quote; third-party listings put its entry somewhere around $40 to $60 a month, which is worth confirming with Klipfolio directly rather than taking from a roundup.
MixedMetrics takes the build step off your plate. Instead of constructing blended metrics yourself, you connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and get blended ROAS, blended CAC, MER, LTV, and revenue by channel already computed. A built-in AI layer flags what changed and where spend is leaking. It is a flat $79 per month, live in minutes, with no data modeling and no BI tool to maintain.
The short answer
Klipfolio is a build-it-yourself dashboard tool; MixedMetrics ships the blended marketing metrics ready. Klipfolio publishes four Klips tiers on annual billing as of July 2026: Base $120 a month for 3 dashboards, Grow $190 for 10, Team $310 for 20, and Team+ $600 for 40, all with unlimited users, 130 or more integrations, a 14-day trial and no free plan. PowerMetrics is sold separately and no longer has a public price list. MixedMetrics is a flat $79 a month with blended ROAS, blended CAC, MER, and LTV computed on connect, so there is no formula work and no dashboard cap.
Last updated August 2026
Klipfolio is a flexible build-it-yourself BI and metrics platform: you connect sources, model the data, and construct each dashboard, including any blended ROAS or CAC view. MixedMetrics ships those blended metrics ready on connect, with an AI what-changed and where-money-leaks layer. Build-your-own dashboards versus answers out of the box.
Side by side
Klipfolio vs MixedMetrics, honestly
A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.
| What matters | MixedMetrics | Klipfolio |
|---|---|---|
| Blended ROAS, CAC, and MER out of the box | Blended ROAS, blended CAC, MER, and LTV computed automatically on connect | Powerful metrics, but you build blended ROAS and CAC yourself with formulas and joins |
| Setup and data modeling | Live blended dashboard in minutes, no data modeling and no developer | Flexible dashboard builder that needs setup, formula work, and often a developer |
| AI what changed and where money leaks | Built-in AI reads the blend and flags leaking spend before month close | PowerMetrics adds AI querying of the metrics you have already modeled |
| Product structure | One product, one blended marketing and revenue dashboard | Two products (Klips and PowerMetrics) with separate apps and pricing |
| Pricing model | Flat $79 per month, unlimited connected channels | Klips by dashboard count on annual billing: $120 (3), $190 (10), $310 (20), $600 (40). PowerMetrics quoted separately, no public price list |
| Connectors | Read-only connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot | 130+ integrations plus SQL and REST for anything with an API |
| Who it is built for | Marketing and growth teams, ecommerce, and founders who want answers | Analysts, agencies, and BI teams who want to build custom dashboards |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
In depth
Klipfolio pricing and fit, checked in July 2026
How much does Klipfolio cost, and what drives the price?
Dashboards. Klipfolio prices Klips by how many dashboards you can publish, not by seats: Base $120 a month for 3, Grow $190 for 10, Team $310 for 20, and Team+ $600 for 40, all quoted in US dollars a month on an annual subscription. Users are unlimited on every tier and all 130 or more integrations are included from Base upward, so a big team on few dashboards is cheap and a small team on many dashboards is not.
That unit matters if you are an agency. One dashboard per client means the Base tier covers three clients and you are on Team ($310 a month) by your twentieth. A per-client tool like AgencyAnalytics at $20 per client per month works out cheaper at that point, and it includes white-label client portals that Klipfolio does not. We compare every model in the marketing reporting software pricing comparison.
The second driver is refresh rate, and it is the one that quietly forces an upgrade. Base refreshes every 4 hours, Grow every hour, Team every 15 minutes, and Team+ up to the minute. If anyone on your team needs to watch spend move during a launch day, you are on Team or Team+ regardless of how few dashboards you publish, so the price can triple for a reason that has nothing to do with data volume.
How much does Klipfolio white labeling cost?
It is not on any plan. Klipfolio sells the White-Label Bundle, which combines branding, custom theme, and custom domain, as a $299 a month add-on billed annually. Bought separately, Custom Domain is $90 a month and Custom Theme is $69. Single Sign-On is $63 a month and Priority Support is $63 on the tiers that do not already include them, extra dashboards are $8 each, and a Dedicated Server is $699. All read off klipfolio.com/pricing on 3 August 2026, where Klipfolio also notes add-on prices may differ on monthly plans.
Run that through an agency scenario and the ranking changes. Ten branded client dashboards means Grow at $190 plus the bundle at $299, so $489 a month, or $48.90 per client. AgencyAnalytics does the same job at $200 with branding and a client portal included, and Swydo at roughly $152 with full white labeling in the base price. Klipfolio is not overpriced as a dashboard builder; it is expensive as a client-facing reporting tool, because that was never its design. The full stack and the arithmetic are in Klipfolio pricing, and agency reporting software pricing normalizes seven tools to cost per client.
Is PowerMetrics still available and what does it cost?
PowerMetrics is still marketed as Klipfolio's next-generation, AI-powered analytics product and is linked from the main pricing page, but it no longer has a published price list of its own. As of July 2026 the pricing page shows only the four Klips tiers, and the older per-user PowerMetrics pricing pages return 404. Third-party listings report an entry somewhere in the $40 to $60 a month range.
Practically, that means you should ask Klipfolio for a current PowerMetrics quote rather than trust a number from a comparison article, including this one. We have flagged it as unverified rather than repeat a figure we cannot read off the vendor.
Klipfolio or a ready blended dashboard?
Take Klipfolio if the requirement is custom. It is a real dashboard builder with formulas, SQL, and REST access, and it will render almost any view you can specify. The cost is that someone has to specify it, then keep it alive as sources and schemas change.
Take a ready blended dashboard if the requirement is a decision. MixedMetrics computes blended ROAS, blended CAC, MER, and LTV automatically the moment you connect your channels read-only, at a flat $79 a month with no dashboard cap. If you want to see what building it yourself involves first, our guide to building a marketing dashboard lays out the steps.
Why teams pick MixedMetrics
Blended truth, AI insights, no BI tool
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.
AI that finds the leak
A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.
Connect, do not migrate
Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.
Good questions
Klipfolio vs MixedMetrics, answered
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Blend your marketing and revenue with MixedMetrics
Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure