MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce ROAS calculator Google Ads dashboard See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative Databox alternative Klipfolio alternative Improvado alternative
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COMPARE // KLIPFOLIO

Klipfolio alternative with blended ROAS, CAC, and MER built in

Klipfolio is a capable, flexible BI platform, sold today as two products: Klips, a formula-driven dashboard builder, and PowerMetrics, a newer metric-catalog analytics tool with AI querying. Both are strong if you have an analyst to connect sources, model the data, and build each view exactly how you want it. Klips plans start at $120 per month with unlimited users but a capped number of dashboards; PowerMetrics is priced per user from about $18 per user per month on an annual plan, with a two-user minimum.

MixedMetrics takes the build step off your plate. Instead of constructing blended metrics yourself, you connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and get blended ROAS, blended CAC, MER, LTV, and revenue by channel already computed. A built-in AI layer flags what changed and where spend is leaking. It is a flat $79 per month, live in minutes, with no data modeling and no BI tool to maintain.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Klipfolio is a flexible build-it-yourself BI and metrics platform: you connect sources, model the data, and construct each dashboard, including any blended ROAS or CAC view. MixedMetrics ships those blended metrics ready on connect, with an AI what-changed and where-money-leaks layer. Build-your-own dashboards versus answers out of the box.

Side by side

Klipfolio vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Klipfolio
Blended ROAS, CAC, and MER out of the box Blended ROAS, blended CAC, MER, and LTV computed automatically on connect Powerful metrics, but you build blended ROAS and CAC yourself with formulas and joins
Setup and data modeling Live blended dashboard in minutes, no data modeling and no developer Flexible dashboard builder that needs setup, formula work, and often a developer
AI what changed and where money leaks Built-in AI reads the blend and flags leaking spend before month close PowerMetrics adds AI querying of the metrics you have already modeled
Product structure One product, one blended marketing and revenue dashboard Two products (Klips and PowerMetrics) with separate apps and pricing
Pricing model Flat $79 per month, unlimited connected channels Klips from $120/mo per plan with capped dashboards; PowerMetrics per user from about $18/user/mo, 2-user minimum
Connectors Read-only connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot 130+ integrations plus SQL and REST for anything with an API
Who it is built for Marketing and growth teams, ecommerce, and founders who want answers Analysts, agencies, and BI teams who want to build custom dashboards

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Klipfolio vs MixedMetrics, answered

Yes, if you want blended marketing metrics ready rather than a dashboard to build. Klipfolio is a flexible BI tool where you connect sources and construct each view yourself. MixedMetrics connects read-only and ships blended ROAS, blended CAC, and MER already computed, with no data modeling required.
Klipfolio Klips starts at $120 per month per plan with unlimited users but a capped number of dashboards, while PowerMetrics is priced per user from about $18 per user per month on an annual plan with a two-user minimum. MixedMetrics is a flat $79 per month with no per-user pricing. Check both sites for current pricing.
No. In Klipfolio you build blended ROAS and CAC yourself by connecting sources like GA4 and Shopify and modeling the metric. MixedMetrics computes blended ROAS, blended CAC, MER, and LTV automatically the moment you connect your channels, so there is nothing to model.
Neither maps cleanly, because both are build-your-own tools. Klips is a dashboard builder and PowerMetrics is a metric-catalog analytics product; either way you assemble the blended marketing view. MixedMetrics gives you that blended ROAS, CAC, and MER dashboard ready made instead.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.

 vs Databox

Databox alternative

Blended ROAS, CAC, and MER computed for you, not a KPI board you assemble yourself.

 vs Improvado

Improvado alternative

Enterprise-grade blended marketing metrics without the enterprise price or implementation.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure