MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce ROAS calculator Google Ads dashboard Facebook Ads dashboard PPC dashboard Custom marketing dashboard Marketing reporting software pricing Agency reporting software pricing Marketing efficiency ratio dashboard Ad performance dashboard CAC calculator CPM calculator Google Analytics dashboard Ecommerce analytics platform CLV calculator See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative Databox alternative Klipfolio alternative Improvado alternative DashThis alternative Swydo alternative Northbeam alternative Cometly alternative Raven Tools alternative Polar Analytics alternative Hyros alternative Windsor.ai alternative Domo alternative Adverity alternative
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COMPARE // IMPROVADO

Improvado alternative with a blended ROAS dashboard and no data team

Improvado is a serious enterprise marketing data platform. It pipes data from a very large connector library (Improvado markets 500 or more, now over 1,000) into a normalized, governed data model, adds data-quality monitoring and an AI analytics layer, and carries SOC 2, HIPAA, and GDPR compliance. For a large enterprise or a big agency with a dedicated data team, it is a genuinely powerful pipeline.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Interactive example
Example
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend an example to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Illustrative example figures · not a customer account · your own stack connects read-only

Its pricing changed in 2026 and is worth understanding before you compare. Improvado now publishes two self-serve tiers on its pricing page: Free Limited at $0 a month (50 MCP actions a week, one workspace) and MCP Only at $100 a month (2M rows a year, daily sync, 300 MCP actions a week). Both are aimed at giving an AI agent access to your marketing data rather than at running a reporting stack. The actual platform, Advanced (600M rows a year) and Enterprise (1B rows a year), is still Custom and sold through a demo, and public reference points put those in the tens of thousands of dollars a year.

MixedMetrics is built for the team that wants the answer, not the pipeline. You connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and a dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel is ready in minutes, with an AI layer that flags what changed and where money is leaking. Pricing is a public flat $79 per month, there is no two-month implementation, and you do not need a data engineer or a separate BI tool to see the numbers.

The short answer

Improvado is an enterprise marketing data pipeline; MixedMetrics is a ready blended marketing dashboard. As of July 2026 Improvado publishes a $0 Free Limited tier and a $100 per month MCP Only tier, both built around AI agent access, while its real reporting tiers, Advanced and Enterprise, remain quote-only and are reported in the tens of thousands of dollars a year. MixedMetrics is a flat $79 a month, connects read-only in minutes, and arrives with blended ROAS, blended CAC, MER, and LTV already calculated, with no data engineer and no separate BI tool.

Last updated July 2026

Improvado is an enterprise ETL and marketing-data platform: 500 or more connectors, deep data modeling and governance, an implementation reviewers put around two months, and a real product that is still quote-only and reaches the tens of thousands per year, with new $0 and $100 per month self-serve tiers sold as AI agent access rather than as a reporting stack. MixedMetrics is the light, self-serve alternative that ships blended ROAS, CAC, and MER out of the box at a flat $79 per month. A data pipeline you implement versus a dashboard that is ready today.

Side by side

Improvado vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Improvado
Time to a blended dashboard Blended ROAS, CAC, MER, and LTV live in minutes on connect Data pipeline with an implementation reviewers report at around two months
Out-of-the-box marketing KPIs Blended marketing and revenue KPIs computed and shown ready Delivers modeled data you then visualize, often in Tableau, Looker, or Power BI
Pricing transparency Public flat pricing from $79 per month, nothing metered Public $0 Free Limited and $100/mo MCP Only tiers (AI agent access); Advanced and Enterprise still Custom, reported in the tens of thousands per year
What the price scales with Nothing. One flat price whatever you connect Rows per year (2M to 1B) plus AI and MCP actions per week
Team required No data engineer and no separate BI tool, marketers run it themselves Built for dedicated data and analytics teams with an existing BI stack
AI what changed and where money leaks Built-in AI reads the blend and flags leaking spend AI agent and analytics layer across the modeled data warehouse
Connectors and scope Focused connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot Very large library (500+, marketed as 1,000+) with enterprise data governance
Who it is built for Marketing and growth teams, ecommerce, founders, and lean agencies Large enterprises, big agencies, and marketing data teams

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

In depth

Improvado pricing and fit, checked in July 2026

How much does Improvado actually cost?

There are now two answers, and mixing them up is the main way people get this wrong. On the published side, Improvado lists Free Limited at $0 a month (50 MCP actions a week, one workspace) and MCP Only at $100 a month (2M rows a year, daily sync, 300 MCP actions a week). Both are AI access tiers. On the platform side, Advanced (600M rows a year, 200 AI actions a day, up to 50 workspaces, creative analytics, multi-touch attribution, data governance) and Enterprise (1B rows a year, MMM, incrementality testing, SSO, white-glove services) are both listed as Custom and sold through a demo.

Public reference points for those quoted tiers put Improvado in the tens of thousands of dollars a year, which matches its enterprise positioning. If someone quotes you a $100 Improvado price for a reporting deployment, they are quoting the MCP tier, not the platform. Ask for the twelve-month figure for the row volume and workspaces you actually need.

Who should choose Improvado over a blended dashboard?

Choose Improvado if the job is data engineering. If you need 500 or more connectors normalized into a governed warehouse, SOC 2 and HIPAA coverage, multi-touch attribution and marketing mix modeling, creative analytics across dozens of brands, and a data team that will feed Tableau or Power BI from it, that is exactly what the platform is built to do and a $79 dashboard is not a substitute. The other serious platform in that bracket is Adverity, which is close in shape but publishes no pricing at all; the Adverity alternative page covers how the two compare on transparency and scope.

Choose a blended dashboard if the job is a decision. Most marketing teams do not need a governed warehouse to answer whether spend is profitable; they need total spend set against total revenue, reconciled to the store and the payment processor. MixedMetrics does that in minutes at a flat $79 a month. See how the wider category prices in our marketing reporting software pricing comparison.

What is the cheapest Improvado alternative?

It depends which half of Improvado you are replacing. If you want the pipeline, Supermetrics starts at about $44 a month on annual billing and Funnel.io at EUR 280 a month, both far below enterprise Improvado. If you want the reporting layer, Databox has a free tier and Looker Studio is free to build in, though both leave the blended marketing math to you.

MixedMetrics sits in a third place: a flat $79 a month with the blended ROAS, CAC, MER, and LTV already computed. It is the cheapest way to get the answer, and the wrong choice if what you needed was the warehouse.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Improvado vs MixedMetrics, answered

Yes, for teams that find Improvado too heavy or too expensive. Improvado is an enterprise data pipeline that needs implementation and a data team. MixedMetrics connects read-only and gives you a ready blended ROAS, CAC, and MER dashboard in minutes, at a flat $79 per month, with no data engineer required.
Improvado publishes a $0 Free Limited tier and a $100 per month MCP Only tier, both scoped to AI agent access rather than reporting. Its real platform tiers, Advanced and Enterprise, are still Custom and sold through a demo, with public reference points in the tens of thousands of dollars a year. MixedMetrics is a flat $79 per month. Confirm current pricing with each vendor.
Yes, as of July 2026 Improvado lists a Free Limited plan at $0 per month with live API requests, AI agent and MCP access, 50 MCP actions per week, and one workspace. It is designed to let an AI assistant query your marketing data, not to run a reporting stack, and it does not include the row volume or governance features of the paid tiers.
MCP Only is a $100 per month plan that gives an AI agent structured access to your marketing data through the Model Context Protocol: 2M rows a year, daily data sync, 300 MCP actions a week, and one workspace. It suits a team that wants to ask an AI assistant questions about its marketing data without buying the full Improvado platform.
No. Improvado is designed for dedicated data and analytics teams and typically feeds a separate BI tool. MixedMetrics is self-serve: you connect your channels read-only and the blended dashboard is ready, so a marketer or founder can run it without a data engineer.
For enterprise marketing ETL the realistic head-to-head set is Adverity, Funnel.io and Supermetrics. Adverity is the closest in shape and the least transparent on price, publishing no figures and quoting every client, which our Adverity alternative page covers in detail. For teams that want finished reporting rather than a pipeline, the comparison set is MixedMetrics, Databox, Klipfolio and Looker Studio.
It depends on scope. If you need a governed data warehouse, 1,000 plus connectors, and custom pipelines feeding Tableau or Looker, Improvado is built for that. If you mainly need blended ROAS, CAC, and MER to see whether spend is profitable, MixedMetrics delivers that faster and at a fraction of the cost.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.

 vs Databox

Databox alternative

Blended ROAS, CAC, and MER computed for you, not a KPI board you assemble yourself.

 vs Klipfolio

Klipfolio alternative

A ready blended marketing dashboard, not a BI tool you have to build and model.

 vs DashThis

DashThis alternative

Blended ROAS, CAC, and MER across the whole account, not a dashboard count you ration.

 vs Swydo

Swydo alternative

Flat-rate blended profitability instead of a bill that grows with every connected account.

 vs Northbeam

Northbeam alternative

Blended profitability at $79 a month instead of a $1,500 attribution floor.

 vs Cometly

Cometly alternative

Published flat pricing and blended truth, not a quote tied to your pageview volume.

 vs Raven Tools

Raven Tools alternative

Blended ROAS, CAC, and MER for paid media, where an SEO-led reporting suite stops.

 vs Polar Analytics

Polar Analytics alternative

Blended ROAS, CAC, and MER at a published $79 a month, not a GMV-based quote.

 vs Hyros

Hyros alternative

Blended ROAS, CAC, and MER at a published $79 a month, with no mandatory sales call.

 vs Windsor.ai

Windsor.ai alternative

A finished blended dashboard at a flat $79 a month, instead of pipes you still have to build a dashboard on top of.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure