MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce ROAS calculator Google Ads dashboard See all →
Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative Databox alternative Klipfolio alternative Improvado alternative
Security and privacy Pricing Blog Log in

COMPARE // IMPROVADO

Improvado alternative with a blended ROAS dashboard and no data team

Improvado is a serious enterprise marketing data platform. It pipes data from a very large connector library (Improvado markets 500 or more, now over 1,000) into a normalized, governed data model, adds data-quality monitoring and an AI analytics layer, and carries SOC 2, HIPAA, and GDPR compliance. For a large enterprise or a big agency with a dedicated data team, it is a genuinely powerful pipeline. Its real product is quote-only: the main tiers are listed as Custom and sold through sales, and public reference points put it in the tens of thousands of dollars a year, with one Azure Marketplace listing starting around $200,000 a year.

MixedMetrics is built for the team that wants the answer, not the pipeline. You connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and a dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel is ready in minutes, with an AI layer that flags what changed and where money is leaking. Pricing is a public flat $79 per month, there is no two-month implementation, and you do not need a data engineer or a separate BI tool to see the numbers.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Improvado is an enterprise ETL and marketing-data platform: 500 or more connectors, deep data modeling and governance, an implementation reviewers put around two months, and quote-only pricing that reaches the tens of thousands per year. MixedMetrics is the light, self-serve alternative that ships blended ROAS, CAC, and MER out of the box at a flat $79 per month. A data pipeline you implement versus a dashboard that is ready today.

Side by side

Improvado vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Improvado
Time to a blended dashboard Blended ROAS, CAC, MER, and LTV live in minutes on connect Data pipeline with an implementation reviewers report at around two months
Out-of-the-box marketing KPIs Blended marketing and revenue KPIs computed and shown ready Delivers modeled data you then visualize, often in Tableau, Looker, or Power BI
Pricing transparency Public flat pricing from $79 per month Quote-only Custom tiers; reported in the tens of thousands per year (an Azure listing starts near $200k/yr)
Team required No data engineer and no separate BI tool, marketers run it themselves Built for dedicated data and analytics teams with an existing BI stack
AI what changed and where money leaks Built-in AI reads the blend and flags leaking spend AI agent and analytics layer across the modeled data warehouse
Connectors and scope Focused connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot Very large library (500+, marketed as 1,000+) with enterprise data governance
Who it is built for Marketing and growth teams, ecommerce, founders, and lean agencies Large enterprises, big agencies, and marketing data teams

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.

Good questions

Improvado vs MixedMetrics, answered

Yes, for teams that find Improvado too heavy or too expensive. Improvado is an enterprise data pipeline that needs implementation and a data team. MixedMetrics connects read-only and gives you a ready blended ROAS, CAC, and MER dashboard in minutes, at a flat $79 per month, with no data engineer required.
Improvado does not publish its main pricing; its real tiers are listed as Custom and sold through sales, with public reference points in the tens of thousands of dollars a year and one Azure Marketplace listing starting near $200,000 a year. MixedMetrics is a public flat $79 per month. Confirm current pricing with each vendor.
No. Improvado is designed for dedicated data and analytics teams and typically feeds a separate BI tool. MixedMetrics is self-serve: you connect your channels read-only and the blended dashboard is ready, so a marketer or founder can run it without a data engineer.
It depends on scope. If you need a governed data warehouse, 1,000 plus connectors, and custom pipelines feeding Tableau or Looker, Improvado is built for that. If you mainly need blended ROAS, CAC, and MER to see whether spend is profitable, MixedMetrics delivers that faster and at a fraction of the cost.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.

 vs Databox

Databox alternative

Blended ROAS, CAC, and MER computed for you, not a KPI board you assemble yourself.

 vs Klipfolio

Klipfolio alternative

A ready blended marketing dashboard, not a BI tool you have to build and model.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure