MixedMetrics
How it works Features
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Supermetrics alternative AgencyAnalytics alternative Triple Whale alternative Funnel.io alternative Whatagraph alternative Looker Studio alternative Databox alternative Klipfolio alternative Improvado alternative DashThis alternative Swydo alternative Northbeam alternative Cometly alternative Raven Tools alternative Polar Analytics alternative Hyros alternative Windsor.ai alternative Domo alternative Adverity alternative
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COMPARE // NORTHBEAM

Northbeam alternative with blended ROAS and CAC at a fraction of the price

Northbeam is a heavyweight multi-touch attribution platform built for high-spend ecommerce. It stitches click and view data into a first-party attribution model, layers on creative analytics and media-mix planning, and gives large DTC advertisers a defensible read on which touchpoints drove revenue. Public reporting puts the Starter tier around $1,500 per month for brands spending under roughly $125,000 a month, with Professional custom quoted (third parties cite roughly $2,500 to $3,500) and Enterprise priced for advertisers above $500,000 a month. There is no free plan. If you are spending seven figures a year on paid media and attribution error costs you more than the license, that price is rational.

See the comparison ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Interactive example
Example
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend an example to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Illustrative example figures · not a customer account · your own stack connects read-only

MixedMetrics is deliberately a smaller tool for a smaller spend. Connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and you get one live dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel, plus an AI layer that flags what changed and where money is leaking. We do not model multi-touch attribution and we will not pretend otherwise. What we do is make the blended numbers trustworthy for $79 per month.

The short answer

Northbeam now shows figures on its own pricing page: Starter at $1,500 for brands spending under $1.5m a year on ads, Professional at $3,500 per month for spend up to $500k a month, and Custom quotes for its agency-partner and Enterprise tiers. Every tier still says contact us for a quote, so there is no self-serve checkout and no free plan. That buys serious multi-touch attribution built for large DTC advertisers. MixedMetrics is the practical alternative for brands that are not yet spending at that level: blended ROAS, blended CAC, MER, and LTV across every channel from $79 per month, attribution-lite rather than full MTA.

Last updated August 2026

Northbeam is enterprise-grade multi-touch attribution for high-spend DTC brands, starting around $1,500 per month. MixedMetrics is the flat-rate blended alternative for brands below that threshold: blended ROAS, CAC, MER, and LTV across ad, store, and billing data from $79 per month, with the AI leak-finder from $199. Full MTA modeling versus honest blended math.

Side by side

Northbeam vs MixedMetrics, honestly

A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.

What matters MixedMetrics Northbeam
Pricing Public $79 per month, no spend threshold Reported from about $1,500/mo (Starter), Professional and Enterprise custom quoted, no free plan
Attribution depth Attribution-lite: blended spend and revenue by channel, no multi-touch modeling Full multi-touch attribution with first-party click and view data
Blended ROAS and MER across ad, sales, and ecom Blended ROAS, blended CAC, MER, and LTV computed on connect Blended and modeled metrics alongside deep per-touchpoint attribution
Who the pricing suits Brands and teams spending from a few thousand to low six figures a month Built for advertisers spending roughly $125,000 a month and up
Setup time Live blended dashboard in minutes, read-only connectors Pixel installation and an attribution model that needs data to mature
Beyond ecommerce Works for SaaS, agencies, and founders as well as ecommerce Built around DTC ecommerce and paid media
AI what changed and where money leaks Built-in AI reads the blend and flags leaking spend before month close, from the $199 plan Creative analytics and media-mix planning tools for large advertisers

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

In depth

What buyers ask when they compare Northbeam

How much does Northbeam cost?

Northbeam does not publish a self-serve price list. Third-party reporting in 2026 places the Starter tier at about $1,500 per month for brands spending under roughly $125,000 a month on ads, including multi-touch attribution and limited creative analytics. Professional is custom quoted, commonly cited in the $2,500 to $3,500 per month range, and aimed at brands above $250,000 a month. Enterprise is quoted for advertisers above $500,000 a month. There is no free plan and pricing scales with media spend and data volume.

Treat those figures as directional rather than a quote. The point is the shape: Northbeam has a floor, and that floor is roughly eighteen times a flat-rate blended dashboard for a year of service.

Do I actually need multi-touch attribution?

Below a certain spend, usually no. Multi-touch attribution earns its keep when the difference between a 3.1 and a 3.6 ROAS on one channel is worth tens of thousands of dollars a month in reallocated budget. At $20,000 a month in ad spend, the modeling error in any MTA system is larger than the decisions it would change, and the honest answer comes from blended math: total revenue against total spend, watched over time.

Privacy changes made this more true, not less. Cookie deprecation and iOS restrictions cut the share of conversions any click-based model can observe, which is why so many teams now anchor on blended numbers and use attribution as a directional tiebreaker. We wrote up the trade-offs in attribution versus marketing mix modeling.

Northbeam vs Triple Whale vs MixedMetrics

Northbeam and Triple Whale compete directly for the same DTC buyer, with Northbeam leaning toward attribution rigor and Triple Whale toward the Shopify-native operating dashboard. Both are ecommerce-first and both are priced for brands with meaningful media budgets.

MixedMetrics sits below and slightly to the side of both. It is not ecommerce-only, so SaaS companies and agencies use it too, and it does not attempt multi-touch modeling. If you are choosing between Northbeam and Triple Whale, you are probably past our tier. If you are choosing because both quotes made you wince, that is exactly who a $79-a-month dashboard is for. Our Triple Whale comparison covers that side.

What do I give up by not using Northbeam?

Per-touchpoint credit, view-through modeling, creative-level attribution at scale, and the media-mix planning tooling that large advertisers use to move seven-figure budgets. Those are real capabilities and a blended dashboard does not replace them.

What you keep is the number that decides whether the business is working: total spend against total revenue, blended CAC against LTV, and a payback period you can act on. For most brands under six figures a month, that is the whole decision, and paying an attribution floor to get it is expensive.

Why teams pick MixedMetrics

Blended truth, AI insights, no BI tool

01

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.

02

AI that finds the leak

A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.

03

Connect, do not migrate

Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard in minutes.

Good questions

Northbeam vs MixedMetrics, answered

For brands that still need full multi-touch attribution, Triple Whale is the direct competitor, and Cometly does the same job for B2B SaaS teams rather than ecommerce. For brands that mainly need trustworthy blended numbers without an enterprise attribution price tag, MixedMetrics gives you blended ROAS, CAC, MER, and LTV across every channel from $79 per month.
Northbeam does not publish self-serve pricing. Third-party reporting in 2026 puts Starter at around $1,500 per month for brands under roughly $125,000 in monthly ad spend, with Professional commonly cited at $2,500 to $3,500 and Enterprise quoted for spend above $500,000 a month. There is no free plan. Confirm current pricing with Northbeam directly.
No. MixedMetrics is attribution-lite: it blends spend and revenue across every connected channel rather than assigning fractional credit to individual touchpoints. If per-touchpoint modeling is what you need, Northbeam is genuinely better and we would rather say so than oversell.
For most brands under roughly $100,000 a month in ad spend, yes. Blended ROAS, blended CAC, MER, and CAC payback answer whether growth is profitable, and the modeling error in any attribution system at that spend level is usually larger than the decisions it would change.

More comparisons

See how MixedMetrics compares

vs Supermetrics

Supermetrics alternative

A ready blended marketing and revenue dashboard with AI insights, no BI tool to build.

 vs AgencyAnalytics

AgencyAnalytics alternative

Blended ROAS, CAC, and MER for the whole book of business, not just per-client reports.

 vs Triple Whale

Triple Whale alternative

Blended marketing and revenue truth beyond ecom, with an AI leak-finder built in.

 vs Funnel.io

Funnel.io alternative

An opinionated blended ROAS and MER dashboard with AI insights, not a pipeline to assemble.

 vs Whatagraph

Whatagraph alternative

Blended cross-channel truth and an AI leak-finder, not just scheduled report visuals.

 vs Looker Studio

Looker Studio alternative

Purpose-built marketing blending with no data modeling, ROAS and MER ready in minutes.

 vs Databox

Databox alternative

Blended ROAS, CAC, and MER computed for you, not a KPI board you assemble yourself.

 vs Klipfolio

Klipfolio alternative

A ready blended marketing dashboard, not a BI tool you have to build and model.

 vs Improvado

Improvado alternative

Enterprise-grade blended marketing metrics without the enterprise price or implementation.

 vs DashThis

DashThis alternative

Blended ROAS, CAC, and MER across the whole account, not a dashboard count you ration.

 vs Swydo

Swydo alternative

Blended profitability on a three-tier plan instead of a bill that grows with every client you add.

 vs Cometly

Cometly alternative

Published flat pricing and blended truth, not a quote tied to your pageview volume.

 vs Raven Tools

Raven Tools alternative

Blended ROAS, CAC, and MER for paid media, where an SEO-led reporting suite stops.

 vs Polar Analytics

Polar Analytics alternative

Blended ROAS, CAC, and MER at a published $79 a month, not a GMV-based quote.

 vs Hyros

Hyros alternative

Blended ROAS, CAC, and MER at a published $79 a month, with no mandatory sales call.

 vs Windsor.ai

Windsor.ai alternative

A finished blended dashboard from $79 a month, instead of pipes you still have to build a dashboard on top of.
See every use case

Blend your marketing and revenue with MixedMetrics

Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure