COMPARE // SWYDO
Swydo alternative with flat pricing and blended ROAS, CAC, and MER
Swydo is a clean, focused reporting and monitoring tool for agencies, and its pricing model is unusually honest: one plan, all features, unlimited users, unlimited reports, unlimited clients. The base fee is around EUR 69 per month billed annually and includes 10 data sources, after which each additional connected account costs roughly EUR 4.50 up to 100 sources, then less at higher volumes. Full white labeling and custom domain hosting are included rather than gated behind a higher tier, and the trial is 14 days with no card required.
MixedMetrics is not a report builder. It connects read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, then blends spend and revenue into live blended ROAS, blended CAC, MER, LTV, and revenue by channel, with an AI layer that flags what changed and where money is leaking. The price is a flat $79 per month in dollars, and connecting a thirtieth ad account costs exactly the same as connecting the first.
read-only connectors // blended truth // no PII exposure
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Sample data, your real stack connects in minutes, read-only
The short answer
Swydo starts at about EUR 69 per month billed annually with 10 data sources included, then charges roughly EUR 4.50 for each source from 11 to 100, so an agency running two platforms across 30 clients pays for 60 sources. MixedMetrics charges a flat $79 per month no matter how many accounts you connect, and instead of per-client report layouts it computes blended ROAS, blended CAC, MER, and LTV across everything at once.
Last updated July 2026
Swydo is a single-plan agency reporting tool with full white labeling included, priced by how many data sources you connect. MixedMetrics is a flat-rate blended marketing and revenue dashboard: blended ROAS, CAC, MER, and LTV computed across every channel with an AI leak-finder, at one price regardless of account count. Per-source reporting versus flat-rate profitability.
Side by side
Swydo vs MixedMetrics, honestly
A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.
| What matters | MixedMetrics | Swydo |
|---|---|---|
| Blended ROAS and MER across ad, sales, and ecom | Blended ROAS, blended CAC, MER, and LTV computed on connect | Reports and monitors per-channel KPIs across the sources you connect |
| Pricing model | Flat $79 per month in USD, unlimited connected accounts | From about EUR 69/mo billed annually with 10 sources, then about EUR 4.50 per source for 11 to 100 |
| White-label client reporting | Scheduled summaries to email and Slack, no white-label client portal | Full white labeling and custom domain hosting included in the base plan |
| Number of integrations | Focused connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot | 32+ integrations, weighted toward the major ad and analytics platforms |
| AI what changed and where money leaks | Built-in AI reads the blend and flags leaking spend before month close | KPI monitoring and alerts on thresholds you set |
| Revenue and billing sources | Stripe and Shopify connect directly, so spend sits next to real revenue | Focused on marketing platform data rather than billing and store revenue |
| Who it is built for | Marketing and growth teams, ecommerce, founders, and agencies reporting on profit | Agencies delivering white-label client reports across many accounts |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
In depth
What buyers ask when they compare Swydo
How does Swydo pricing actually work?
Swydo charges for active data sources, where one data source is one connected third-party account. Ten clients each running Google Ads and Meta is 20 data sources, not 10. The base fee of about EUR 69 per month billed annually covers the first 10, then sources 11 through 100 cost roughly EUR 4.50 each, dropping to about EUR 3.00 from 101 to 500 and EUR 2.00 beyond that.
Run the arithmetic at your real account count. Thirty clients on two platforms each is 60 sources, so 50 chargeable sources at EUR 4.50 puts you around EUR 294 on top of the base fee. That is not a criticism, it is a volume model working as designed, but it is the number to compare against a flat rate rather than the EUR 69 headline.
Is Swydo priced in dollars?
No. Swydo publishes in euros, so a US agency carries a currency conversion and whatever spread the card issuer applies, and the dollar cost moves with the exchange rate month to month. For a small account that is noise. For an agency with a few hundred data sources it is a line item worth knowing about before you sign.
MixedMetrics bills in US dollars at a flat $79 per month, so the number on the invoice is the number you budgeted.
What does Swydo not do?
Swydo is a marketing reporting and monitoring tool, and it is good at that. What it does not do is put ad spend next to actual booked revenue from your billing system and tell you the blended result. Its integration list is weighted toward ad platforms and analytics, so the revenue side of the equation typically lives somewhere else, which means blended CAC and MER get calculated in a spreadsheet or not at all.
That is the gap MixedMetrics fills. Stripe and Shopify connect alongside the ad channels, so blended ROAS and blended CAC reconcile to money that actually arrived rather than to platform-reported conversions, which routinely double-count the same sale across Google, Meta, and TikTok.
Which Swydo alternative is best for a small agency?
Under about 10 data sources, Swydo's base plan is genuinely competitive and includes white labeling that competitors charge extra for. DashThis at $44 per month is cheaper still if three dashboards is enough. AgencyAnalytics makes sense if you need the widest connector library and a polished client portal.
Once you are past 40 or 50 connected accounts, per-source pricing stops being the cheap option, and that is the point where a flat-rate blended dashboard is usually both cheaper and more useful, because it answers the profitability question the report packs were never designed to answer.
Why teams pick MixedMetrics
Blended truth, AI insights, no BI tool
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.
AI that finds the leak
A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.
Connect, do not migrate
Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard the same day.
Good questions
Swydo vs MixedMetrics, answered
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Blend your marketing and revenue with MixedMetrics
Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure