Facebook Ads dashboard for spend, ROAS, and revenue across Meta, Google, and TikTok ads

Does Facebook have an ads dashboard?

Yes, Meta Ads Manager is the built-in dashboard for Facebook and Instagram ads, and it is detailed at the campaign, ad set, and ad level. The limit is in what it can see: only Meta. It cannot show your Google or TikTok spend, it cannot reconcile against the revenue in your store, and the ROAS it reports counts conversions its pixel attributed, which overlap with the ones other platforms also claim.

For a single-channel view that is fine. The moment you run Meta alongside Google or TikTok, or you want ROAS that matches your bank, you need a dashboard that sits above the platforms rather than inside one of them.

How do I build a Facebook Ads reporting dashboard?

You have three routes. You can build one inside Meta Ads Manager or a free tool like Looker Studio, which stays Meta-only and takes maintenance. You can pipe Facebook Ads into a BI tool or spreadsheet with a connector, which is flexible but leaves the modeling to you. Or you can connect Facebook Ads to a blended dashboard that arrives with the cross-channel math already done.

With MixedMetrics the third route takes minutes: authorize the read-only Meta connector, add Google Ads, TikTok, Shopify, and Stripe, and the dashboard populates with blended ROAS, CAC, and revenue by channel. No report editor, no data model, no weekly rebuild. If Google is your other big channel, pair this with the <a href="/lp-google-ads-dashboard">Google Ads dashboard</a> so both sit on the same reconciled numbers.

What metrics should a Facebook Ads dashboard track?

At the channel level: spend, reach, impressions, CPM, frequency, CTR, results, cost per result, and Meta-reported ROAS. Those tell you how the account is running and whether creative is fatiguing. But they do not tell you whether Facebook Ads is profitable for the business, because they ignore what other channels claimed and what the revenue actually was.

The metrics that answer the business question are blended: blended ROAS, blended CAC, MER, and revenue by channel. Track the Meta-level numbers to manage campaigns, and the blended numbers to decide how much budget Facebook should get. Our guide to <a href="/blog/blended-roas-vs-roas">blended ROAS versus platform ROAS</a> explains why the in-platform figure almost always flatters itself.

• Spend, CPM, frequency, and CTR for day-to-day creative and delivery health
• Results and cost per result for campaign efficiency
• Blended ROAS and blended CAC for the profitability decision
• Revenue by channel to see what Meta actually contributed

Can I combine Facebook and Google ads in one dashboard?

Yes, and you should. Running Facebook and Google in separate tabs guarantees you double-count, because both platforms report the same conversions as their own. A combined dashboard puts the two side by side and, more importantly, blends their spend against one shared pool of real revenue.

MixedMetrics connects both read-only and adds TikTok, your store, and billing on top. The result is a single view where Meta, Google, and TikTok compete on the same reconciled ROAS and CAC, so you can move budget to the channel that is genuinely earning it. For the full picture across every channel, the <a href="/lp-cross-channel-marketing-analytics">cross-channel marketing analytics</a> view rolls it all into one board.