AgencyAnalytics Pricing 2026: Cost Per Client

AgencyAnalytics costs $20 per client per month on annual billing, or $25 per client per month if you pay monthly. There is one plan, called Core, and every feature is included in it: white-label reports, the client portal, 85+ integrations, unlimited staff and client users, goals, alerts, and API access. Agencies running 25 clients or more get moved to a quote-based Enterprise tier. There is a 14-day free trial with no card required and a 30-day money-back guarantee, but no permanently free plan. The number that decides whether this is cheap or expensive is not the headline rate. It is your client count twelve months from now.

This is a straight breakdown of what agencies actually pay in 2026, what changed when the old four-tier structure disappeared, which costs sit outside the per-client rate, and the roster size where per-client billing stops being the right shape.

AgencyAnalytics pricing at a glance

The whole pricing page is now one number multiplied by your client count. Here is what that means in practice, on annual billing:

Annual billing saves 20 percent against paying monthly, and it commits you for a year. Monthly billing has no contract. That trade matters more than it looks: reporting tools are sticky because rebuilding client dashboards is nobody's favorite quarter, so a lot of agencies take the annual discount and then discover their client count moved.

What changed in the 2026 repricing

Until recently AgencyAnalytics sold four tiers with client allowances and feature gating. Third-party pricing guides reported the switch to the flat per-client model in May 2026, and the vendor's live pricing page in July 2026 shows only Core and Enterprise. Plenty of comparison articles still quote the old numbers, which is why you will find two different versions of AgencyAnalytics pricing depending on which page you land on.

Two things follow. Small agencies won outright: the old model forced a freelancer with three clients to buy five slots and then upgrade a tier just to get white-label branding. That floor is gone, and so is the gating. Larger agencies lost the volume break they used to get by growing into a tier. Going from 15 to 40 clients used to move you between plans; now it just multiplies.

If you signed up before the change you are most likely still on a legacy plan. Worth checking what you are actually being charged before you assume this article describes your invoice.

What is included in the Core plan?

Everything, which is the genuinely good part of this repricing. Per client, you get automated client reporting, white-label branding with a custom domain and email, the client portal, goals, alerts and anomaly detection, API access, unlimited staff and client users, AI insights, 85+ integrations, benchmarks and forecasting, and MCP access so assistants like ChatGPT and Claude can query the data. Support is email and chat.

Unlimited users is the underrated line. Several competitors charge per seat, which quietly punishes agencies with account managers, specialists, and a client-side stakeholder who all want a login. Here the seat count is free and the client count is the meter.

What are the hidden costs in AgencyAnalytics pricing?

Two add-ons sit outside the per-client rate, and both are the kind of thing agencies assume is bundled:

• Rank Tracker: $41.67 per month per 500 keywords on annual billing. If you run SEO retainers, this is not optional, and 500 keywords does not go far across a roster. An SEO-led agency tracking 2,000 keywords adds roughly $167 per month before a single client is billed.
• AI Tracker (beta): $20.83 per month per 250 credits on annual billing, for tracking brand visibility inside AI answers.
• Database connectors for MySQL, BigQuery, and Redshift are quote-based and sit on the Enterprise plan.

So the honest way to budget is not $20 times clients. It is $20 times clients, plus rank tracking capacity if you sell SEO, plus the annual commitment. An agency with 12 clients and 2,000 tracked keywords is looking at roughly $407 per month, not $240. That is still reasonable for what it does. It is just not the number on the pricing page.

Does AgencyAnalytics have a free plan?

No. There is a 14-day free trial that does not require a credit card, and a 30-day money-back guarantee if you subscribe and change your mind. There is no free tier that persists. Fourteen days is enough to connect a real client, let a fortnight of data land, and judge whether the reports are worth sending, so connect on day one rather than day four.

When per-client pricing stops making sense

Per-client billing is elegant while you are small and brutal while you are scaling, because the cost of your reporting stack tracks your growth exactly. Here is the comparison at four roster sizes against the tools agencies most often shortlist, all on annual pricing read from the vendors' own pages in July 2026:

Read that table carefully rather than picking the cheapest column, because the tools are not equivalent. DashThis meters dashboards, and one client often wants more than one. Raven Tools meters domains and users and is SEO-first, so its paid-media reporting is shallow. AgencyAnalytics is the broadest client reporting product of the three, and if branded per-client report packs are your deliverable, you are paying for something the others do less well. The crossover point against a flat-rate tool is right around four clients: below that AgencyAnalytics is the cheapest option here, above it the gap widens every month.

Is AgencyAnalytics worth it?

For an agency whose product is the report, yes. It is a mature, well-built platform, the integration list is genuinely long, the client portal works, and unlimited users removes a cost that competitors charge for. At three clients it is $60 per month for all of that, which is a bargain.

The reason agencies still leave has less to do with price than with what the report proves. A branded PDF showing that impressions rose 22 percent and cost per click fell 8 cents does not answer the question a client asks on the renewal call, which is whether the money made money. Per-channel reporting cannot answer it, because Google, Meta, and TikTok each claim the same conversion under their own attribution window, and the sum of what the platforms report routinely exceeds what the business actually billed.

That is the gap MixedMetrics fills, and it is a different product rather than a cheaper one. Read-only connectors pull Google Ads, Meta, TikTok, GA4, Search Console, Shopify, Stripe, and Klaviyo or HubSpot into one board that computes blended ROAS, blended CAC, MER, LTV, and revenue by channel, at a flat $79 per month no matter how many clients you connect. There is no white-label client portal here, so if the branded login is the deliverable, AgencyAnalytics is the better buy and we would rather say so than waste your trial. Plenty of agencies run both: one produces the client-facing pack, the other tells the agency internally which accounts are actually profitable.

How to spend less on agency reporting

Four practical moves, in rough order of how much they save:

1. Price the roster you expect in twelve months, not today. Switching reporting tools mid-year is the part nobody enjoys, and per-client models punish exactly the growth you are working toward.
2. Separate the deliverable from the diagnosis. The client-facing report and the internal profitability read are different jobs, and buying one expensive tool that does the first well and the second badly is how stacks get bloated.
3. Audit what the add-ons really cost. Rank tracking at $41.67 per 500 keywords adds up faster than the per-client line for SEO shops. The same goes for the rest of the retainer stack: agencies that automate client content production rather than buying seats per writer usually find the savings there dwarf what they will squeeze out of a reporting subscription.
4. Run the incumbent and the replacement in parallel for one billing cycle. Compare both on a month you already closed, and only cancel once the numbers agree.

The short version

AgencyAnalytics is $20 per client per month annually, $25 monthly, one plan, every feature, 14-day trial, no free tier, and a quote past 25 clients. It is excellent value under about four clients and a linearly growing line item above that, with rank tracking billed separately. If you want the field compared on published prices, we did that in our guide to marketing reporting software for agencies, and the full competitor breakdown sits on the AgencyAnalytics alternative page. If the real problem is that the reports look busy and prove nothing, see what a blended view does for agencies instead.