MARKETING DASHBOARD // BLENDED ROAS + CAC + LTV:CAC IN ONE VIEW
Marketing dashboard for blended ROAS, CAC, and LTV:CAC.
Connect your ad channels, your store, and your billing. MixedMetrics unifies every metric into one live marketing dashboard, computes your blended customer acquisition cost and LTV:CAC ratio, and tells you what is driving revenue and where money is leaking.
blended across ad, sales, and ecom
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Illustrative example figures · not a customer account · your own stack connects read-only
Read-only connectors for the ad, ecommerce, and billing tools you already run
BLENDED TRUTH
One ROAS, not eight
Each platform claims the same conversion under its own attribution. MixedMetrics blends them into one honest MER and blended ROAS that reconciles.
AI INSIGHT LAYER
The so-what, not just charts
The AI reads the blended data and tells you what changed, what to kill, and what to scale, before the month closes.
CONNECT, DO NOT MIGRATE
Read-only, minutes to set up
Read-only connectors to the tools you already run. We never write to them or move money. No re-platforming, no pixel surgery.
Why teams run on it
Stop living in eight tabs and a spreadsheet that rots
One blended view of marketing spend and revenue, with an AI layer that catches the leak before it costs you the quarter.
See your true LTV:CAC ratio
Blended customer acquisition cost, LTV:CAC ratio, ROAS, MER, and LTV across every ad channel, your store, and your billing, instead of numbers that never reconcile.
Catch the leak early
The AI flags a channel whose customer acquisition cost crept up, a campaign whose ROAS quietly collapsed, or a budget outscaling its return, before the month closes.
Revenue by channel
Tie spend to real revenue from Stripe and Shopify, so you see what is actually making money, not what a platform claims it drove.
Reports that send themselves
Scheduled, on-brand reports land in your inbox or Slack on a cadence you set. No more manual Monday dashboards.
Connect, do not migrate
Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, Klaviyo, and more. Keep every tool you run today.
No data engineer
No BI tool to build, no SQL, no broken pipelines. Your first blended dashboard is live the same day you connect.
How it works
From scattered tabs to one blended view in three steps
Connect, read-only
Connect your ad platforms, store, and billing with read-only connectors. We pull spend, revenue, and conversions, and never write back or move money.
Blend
MixedMetrics reconciles every source into one blended read-out: blended CAC, LTV:CAC ratio, ROAS, MER, LTV, and revenue by channel. No spreadsheets, no BI tool.
See what drives revenue
The AI surfaces what changed and where money is leaking, and your scheduled reports go out on their own. You make the calls.
Why not the usual options
Blended truth with AI, not a pile of dashboards
The honest comparison. MixedMetrics unifies connect, blend, insight, and report into one clean flow.
MixedMetrics
Blended view plus AI insights
One blended ROAS/MER across ad, sales, and ecom, with a leak-finding AI layer. Connect to report in one place.
Platform dashboards
Conflicting numbers
Each platform reports its own ROAS off its own attribution, so the totals never reconcile.
ETL and BI tools
Pipelines to build
Powerful but heavy. You assemble connectors, model data, and need a BI tool and an engineer to maintain it.
Spreadsheets
Manual and stale
Copy-paste exports that break, go out of date by Friday, and bury the insight you actually needed.
The maths, in the open
Every blended number, and exactly how it is computed
No black box. Each metric is a formula over the sources you connect, so you can reconcile any figure against the platform it came from.
Blended ROAS
total revenue ÷ total ad spend
Revenue from your store and billing, divided by spend across every ad platform. One number for the whole account, not eight platform-specific ones that double-count the same order.
MER
total revenue ÷ total marketing spend
Marketing efficiency ratio over all marketing cost, paid media included. The top-level read on whether marketing as a whole pays for itself.
Blended CAC
total marketing spend ÷ new customers
New customers counted once, from your store or billing, against everything you spent to get them. Platform-reported conversions never enter this figure.
LTV:CAC
customer lifetime value ÷ blended CAC
Lifetime value from actual order or subscription history in Stripe or Shopify, set against blended CAC, so the ratio reflects money received rather than modelled.
WHERE THE NUMBERS COME FROM
Spend is read from the ad platforms you connect. Revenue, orders, and new customers come from your store and billing, so a sale is counted once no matter how many platforms claim it. Sessions and organic traffic come from your analytics. Every figure is traceable back to the source that reported it.
Built for how you report
A marketing dashboard for every team
Marketing dashboard software
One live dashboard that blends every channel into spend, revenue, and ROAS.
Learn more →Marketing analytics tools
The tool category explained, and where a blended dashboard fits.
Learn more →Marketing dashboard examples
Sample marketing dashboards by role, and the metrics each one should carry.
Learn more →Marketing reporting software
Stop rebuilding reports by hand. Blend the numbers once and keep them live.
Learn more →Unified marketing reporting
Bring ads, store, and billing into one source of truth for every channel.
Learn more →Cross-channel analytics
Compare every channel on the same blended basis, from spend to revenue.
Learn more →Simple, paid plans
Plans that buy back your reporting day
Start at $79/mo and see your stack blended today. Pick the number of connected sources and seats you need.
Security and privacy
Read-only connectors. Aggregated data. No PII exposure.
MixedMetrics connects to your tools read-only and never writes to them or moves money. We aggregate consented data with a read-only, encrypted posture, and we are not financial advice. You make the decisions.
Common questions
Quick answers before you connect
Yes. Connectors are read-only, so we never write to your tools or move money. We aggregate consented data, expose no PII, and keep a read-only, encrypted posture.
Each platform claims the same conversion under its own attribution. MixedMetrics blends them into one honest MER and blended ROAS, so spend and revenue finally reconcile.
No. Connect, do not migrate. MixedMetrics reads from the tools you already run, so you keep your whole stack and your first blended dashboard is live the same day.
No. MixedMetrics is for marketing spend and revenue, blended CAC, LTV:CAC ratio, ROAS, MER, and LTV, not product or user-behavior analytics. We stay in the marketing performance lane.
See your stack blended in one view.
Connect your ad channels, your store, and your billing, and watch blended CAC, your LTV:CAC ratio, ROAS, and revenue settle into one live marketing dashboard.