Ad tracking software pricing
Ad tracking software pricing and cost: what 10 ad tracking and attribution tools charge
Pricing pages for ad tracking software are hard to compare because almost no two vendors meter the same thing. One charges on the revenue you track, one on your store's annual GMV, one on sessions, one on visitors, one on CRM contacts, one on ad spend and one on pageviews. A $69 plan and a $499 plan can end up at the same price for the same store, and a cheap tier can jump the day you cross a band.
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Figures are illustrative. Your own stack connects read-only.
This page puts the entry price, the meter and the top published price side by side for ten tools, read off each vendor's own pricing page (nine of them in September 2026, Triple Whale in August), then prices one realistic store, $3 million a year in revenue and $60,000 a month in ad spend, across every vendor that publishes enough to do the math. Where a vendor hides a number behind a slider or a demo, the table says so rather than guessing.
The short answer
Ad tracking software costs from $0 to more than $5,000 a month, and the bill is set by what each vendor meters: tracked revenue, sessions, visitors, contacts, pageviews or ad spend. On vendor pricing pages read in September 2026, AnyTrack runs $0 to $300, SegMetrics starts at $57, Hyros at $69, ClickMagick at $79, Wicked Reports at $499 and Northbeam at $1,500, while Cometly still quotes. MixedMetrics is not a tracker: it is a blended ROAS dashboard from $79 a month for teams that need the total, not the click path.
Last updated September 2026
Blended across ad, sales, and ecom
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Why it works
What you get with ad tracking software pricing
Read off the vendor
Every price came from the vendor pricing page, including the Wicked Reports band table behind its revenue slider. No recycled roundup numbers.
The meter, not the sticker
Revenue, GMV, sessions, visitors, contacts, pageviews or ad spend. The unit decides what you pay after a good year.
Honest about what we are
MixedMetrics is a blended dashboard, not a pixel tracker. We say plainly where a tracker is the better buy.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Compare entry and top published prices for 10 tracking tools in one table
- See which meter (revenue, sessions, visitors, contacts, spend) sets each bill
- Price the same $3M store across every vendor that publishes a number
- Spot band jumps and add-ons before they reach your renewal
- Decide whether you need a tracker, a blended dashboard, or both
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard in minutes.
Compare
Ad tracking software pricing, read off each vendor pricing page (September 2026)
Swipe to see the full table
| Tool | Entry price | What the price is metered on | Top published price | Best fit |
|---|---|---|---|---|
| MixedMetrics | $79 / mo | Connected sources and seats: 5 sources at $79, 15 at $199, unlimited at $449 | $449 / mo, Enterprise quoted | Teams that need blended ROAS, CAC and MER rather than click-level tracking |
| AnyTrack | $0 (5,000 sessions) | Sessions a month: 100,000 at $100, 500,000 at $150, 3,000,000 at $300 | $300 / mo plus overage | Affiliate and lead-gen marketers sending conversions back to ad platforms |
| SegMetrics | $57 / mo | Active contacts in your CRM or email list | $397 / mo | Course, coaching and info-product businesses tracking lead-to-sale LTV |
| Hyros | $69 / mo at up to $5k tracked monthly revenue | Tracked monthly revenue, on a slider from $5k to $1m+ | Not published past the first stop | High-ticket and info-product sellers who want ad and call tracking |
| ClickMagick | $79 / mo, or $790 a year | Tracked visitors: 10,000, 100,000 or 1,000,000 | $349 / mo, or $3,490 a year | Media buyers and affiliates who want flat tiers with no sales call |
| Triple Whale | $219 / mo (Foundation, smallest GMV bracket) | Annual GMV and plan, on 12-month subscriptions | Automate $749 / mo at the smallest bracket, rising with GMV | Shopify DTC brands that want pixel attribution plus BI |
| Wicked Reports | $499 / mo (Measure, under $2.5M revenue) | Trailing 12-month gross revenue, in nine bands | $5,499+ / mo (Maximize, over $50M) | Ecommerce and subscription brands tracking LTV cohorts |
| Polar Analytics | $720 / mo (Core Plan, default GMV position) | Annual GMV selector; products also sold singly | Custom Plan, by demo | Shopify brands that want a warehouse-backed BI stack |
| Northbeam | $1,500 / mo | Annual ad spend: $1,500 under $1.5M a year, $3,500 up to $500k a month | Enterprise, quoted | DTC advertisers spending six figures a month |
| Cometly | Quote only | Monthly pageviews; Core and Enterprise, 20 percent off annual | Enterprise, quoted | B2B SaaS teams tracking leads to closed-won revenue |
Compare
What one store pays: $3M a year in revenue, $60,000 a month in ad spend, 150,000 sessions a month
Swipe to see the full table
| Tool | Tier that fits | Monthly price | Why that tier |
|---|---|---|---|
| MixedMetrics | Starter or Growth | $79 or $199 | Shopify, Meta, Google Ads, GA4 and Klaviyo are 5 sources and fit Starter. Add TikTok and Stripe and it is Growth |
| AnyTrack | 500,000-session plan | $150 | 150,000 sessions is past the 100,000 cap on the $100 plan |
| ClickMagick | Pro | $349 | 150,000 tracked visitors is past the 100,000 cap on Standard |
| Wicked Reports | Measure, $2.5M to $5M band | $799 | Scale is $999 and Maximize $1,299 in the same band |
| Northbeam | Entry tier | $1,500 | $720,000 a year in ad spend is under the $1.5M-a-year line |
| Triple Whale | Foundation | Set by the GMV slider | Only the smallest-bracket price was readable, and a $3M store is above it |
| Hyros | Single plan | Not published | $250,000 in tracked monthly revenue is past the only published stop |
| Polar Analytics | Core Plan | Set by the GMV selector | $720 is the default position, not a $3M store price |
| Cometly | Core | Quote only | Priced on monthly pageviews |
In depth
How ad tracking software is really priced
How much does ad tracking software cost?
Most teams pay between $79 and $1,500 a month, and where you land depends far more on the meter than on the feature list. Session and visitor-metered trackers are the cheap end: AnyTrack charges $100 a month for 100,000 sessions and $300 for 3 million, and ClickMagick charges $79, $199 or $349 a month for 10,000, 100,000 or 1,000,000 tracked visitors. Revenue-metered attribution platforms start higher and climb as you grow: Wicked Reports is $499 a month under $2.5 million in annual revenue, Triple Whale Foundation is $219 a month at its smallest GMV bracket, and Northbeam starts at $1,500 a month.
The top of the market is genuinely expensive. Wicked Reports reaches $5,499 a month and up on Maximize for brands past $50 million, Northbeam charges $3,500 a month for advertisers spending up to $500,000 a month, and Polar Analytics sells incrementality testing at $4,000 a month for a first test on top of its analytics plans. Our Wicked Reports pricing breakdown prints all nine of its revenue bands.
What is the cheapest ad tracking software?
On published prices, AnyTrack has the lowest entry point: a $0 plan capped at 5,000 sessions a month that leaves out the Conversion API and GA4 integrations, then $100 a month for 100,000 sessions. Among paid-only tools SegMetrics starts at $57 a month on active contacts, Hyros at $69 a month for up to $5,000 in tracked monthly revenue, and ClickMagick at $79 a month, or $790 if you pay for the year.
Cheap entry prices are real, but check the meter against your own traffic first. A store with 150,000 sessions a month is already past AnyTrack's $100 tier and ClickMagick's Standard plan, and Hyros publishes no price beyond the first $5,000 stop on its revenue slider. The honest cheapest option is the one whose meter you will not outgrow in the next twelve months.
Why does attribution software charge on revenue or GMV?
Because the vendor's value grows with your store, and revenue is the easiest proxy to price against. Wicked Reports bills on trailing 12-month gross revenue in nine bands, Triple Whale and Polar Analytics on annual GMV, Hyros on tracked monthly revenue, and Northbeam on annual ad spend. The result is a bill that rises when you grow, whether or not you use the product any more than you did.
The step between bands is where budgets break. At Wicked Reports, a brand crossing $2.5 million in annual revenue moves from $499 to $799 a month on Measure, a 60 percent jump, and crossing $50 million moves Measure from $2,999 to $4,999 and up. Wicked applies the new band at your next renewal, so the jump is predictable, but it is still a jump. Our Triple Whale alternative and Polar Analytics alternative pages cover the GMV version of the same problem.
Which ad tracking tools publish their prices?
More than you might expect. Wicked Reports publishes a full nine-band table behind its revenue slider, AnyTrack, SegMetrics and ClickMagick publish fixed tiers, Northbeam now lists its $1,500 and $3,500 tiers while still asking you to contact sales, and Polar Analytics shows GMV-driven prices with a Core Plan at $720 a month at the default position. Hyros publishes only its opening $69 stop. Cometly is the holdout: its plans are tailored to monthly pageviews and carry no public number, as our Cometly alternative page notes.
Published does not always mean self-serve. The Get started buttons on the Wicked Reports pricing page book a 20-minute pricing call, Polar sells every plan through a demo, and Hyros sets each account up by hand. If you need tracking live this week, AnyTrack and ClickMagick are the two you can buy without talking to anyone.
Do you need an ad tracker or a blended ROAS dashboard?
An ad tracker answers which click, ad or email produced a given sale, usually with a first-party pixel, server-side events and a Conversion API feed back to Meta and Google. That is real machinery, and if you are moving five-figure budgets between ad sets every week it pays for itself. A blended dashboard answers a smaller question: across every channel, is total spend paying back in the revenue your store and billing system actually recorded?
MixedMetrics is the second kind, and we would rather say so than pretend otherwise. It does not install a pixel, does not send conversions back to ad platforms and does not model multi-touch paths, and it does not read Amazon Ads, Microsoft Ads or LinkedIn Ads. It connects Google Ads, Meta, TikTok, GA4, Search Console, Shopify, Stripe and Klaviyo or HubSpot read-only and computes blended ROAS, blended CAC, MER and LTV: $79 a month for 5 sources, $199 for 15 sources with AI leak alerts, $449 for unlimited sources. Plenty of brands run both, the tracker for campaign decisions and a blended ROAS dashboard for the number the finance team trusts. Our marketing attribution software page explains where attribution-lite stops.
How much should you spend on ad tracking software?
Work it out as a share of ad spend rather than as a sticker price. Wicked Reports Measure at $499 a month is 2.5 percent of a $20,000 monthly ad budget and 0.5 percent of $100,000. Northbeam at $1,500 is 1.5 percent of $100,000 a month and 0.3 percent of $500,000. That is our arithmetic, not an industry rule, but it shows why revenue-metered platforms suit large advertisers and pinch small ones.
The useful test is whether the tool will change enough decisions to earn its fee. If a tracker helps you cut one losing campaign worth $5,000 a month, a $499 plan pays for itself ten times over. If your budget is small enough that you already know which two campaigns work, a blended view at $79 to $199 a month tells you the same thing for less. Our marketing reporting software pricing table covers the reporting side of the stack.
Good questions
Questions about ad tracking software pricing
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