MixedMetrics

BY TEAM // FOR FOUNDERS

Marketing metrics for founders, without the spreadsheet

Marketing metrics for founders should fit into the ten minutes you have between everything else. MixedMetrics gives you one plain board that answers where the marketing dollars went and what revenue came back, without a single spreadsheet.

The Blend Board connects GA4, Google Ads, Meta Ads, TikTok Ads, Shopify, and Stripe and shows blended ROAS, blended CAC, MER, LTV, and revenue by channel. The AI layer tells you in words what changed and where money is leaking, so you can steer without becoming an analyst. Connectors are read-only, data is aggregated with no PII, and this is reporting, not financial advice.

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with for founders

01

Ten-minute clarity

One plain board answers where spend went and what came back.

02

No analyst required

AI explains what changed in words, so you steer without digging.

03

Spend versus return

Blended ROAS, CAC, and revenue by channel in a founder-friendly view.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • See where marketing dollars went at a glance
  • Track blended ROAS, CAC, and revenue
  • Skip the spreadsheet entirely
  • Read AI summaries of what changed
  • Keep connectors read-only and aggregated
MASTER READ-OUT Live
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about for founders

No. The Blend Board is plain and the AI layer explains what changed in words, so you get clarity on spend and revenue without becoming an analyst.
No. MixedMetrics reports your marketing and revenue data so you can decide. It is not financial or investment advice, just a clear founder-level view of the numbers.

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure