BY TEAM // FOR FOUNDERS
Marketing metrics for founders, without the spreadsheet
Marketing metrics for founders should fit into the ten minutes you have between everything else. MixedMetrics gives you one plain board that answers where the marketing dollars went and what revenue came back, without a single spreadsheet.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
The Blend Board connects GA4, Google Ads, Meta Ads, TikTok Ads, Shopify, and Stripe and shows blended ROAS, blended CAC, MER, LTV, and revenue by channel. The AI layer tells you in words what changed and where money is leaking, so you can steer without becoming an analyst. Connectors are read-only, data is aggregated with no PII, and this is reporting, not financial advice.
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with for founders
Ten-minute clarity
One plain board answers where spend went and what came back.
No analyst required
AI explains what changed in words, so you steer without digging.
Spend versus return
Blended ROAS, CAC, and revenue by channel in a founder-friendly view.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- See where marketing dollars went at a glance
- Track blended ROAS, CAC, and revenue
- Skip the spreadsheet entirely
- Read AI summaries of what changed
- Keep connectors read-only and aggregated
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
In depth
The founder-level questions
Is marketing paying for itself?
This is the whole question, and no ad platform answers it. Each reports what it believes it drove, several claim the same sale, and the sum flatters the truth by 30 to 60 percent. The version that reconciles to your bank is total revenue against total spend, which is blended ROAS and, once non-media costs are included, MER.
Neither number needs an analyst to maintain or an attribution model to defend, which is exactly why founders end up trusting them. Our explainer on blended ROAS versus platform ROAS covers why the in-platform figure almost always overstates itself.
Can you afford to spend more?
A profitable ROAS does not mean you can scale, because scaling is a cash question before it is an efficiency one. What a customer costs is blended CAC, whether that customer is worth it is the LTV:CAC ratio, and how long your money is tied up before it comes back is the CAC payback period.
That last one decides pace. A business recycling cash in three months can push harder than one waiting nine, at identical ROAS. Where CAC is the constraint rather than the pace, our guide on reducing customer acquisition cost works through the levers in order of impact.
Without hiring an analyst for it
The usual founder path is a spreadsheet that works until it is skipped for two weeks, then a Looker Studio build that works until a connector changes, then hiring someone to own it. Each step costs more than the last and none of them changes the answer you were after.
The alternative is buying the finished number. Our walkthrough of how to build a marketing dashboard sets out honestly what the build involves, and revenue analytics dashboard shows the founder-level view of spend and revenue in one place.
Good questions
Questions about for founders
Explore more
More ways to use MixedMetrics
For marketing teams
Give your marketing team one board to plan, prove, and defend budget.
Learn more →For agencies
Report blended results to every client from one platform, on autopilot.
Learn more →For ecommerce brands
Run your DTC brand on blended ROAS, MER, and LTV, not platform claims.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure