BY TEAM // FOR GROWTH TEAMS
Growth marketing analytics measured on blended impact
Growth marketing analytics fall apart when a test looks like a win in one platform but loses money overall. MixedMetrics measures every experiment against blended efficiency, pulling GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot into one model.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
The Blend Board shows blended ROAS, blended CAC, MER, LTV, and revenue by channel, so a growth team judges tests on real, blended impact. The AI layer surfaces what changed and where money is leaking, helping you double down or kill fast. Connectors are read-only, data is aggregated and consented, and there is no PII exposure.
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with for growth teams
Blended impact
Judge tests on overall ROAS and revenue, not a flattering single platform.
Move fast
AI flags what changed so you double down or kill experiments quickly.
Full-funnel view
Ad, store, and email data blend so growth bets connect to revenue.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Measure experiments on blended efficiency
- See blended ROAS and revenue per test
- Spot tests that win locally but lose overall
- Kill or scale based on AI insight
- Keep data read-only and consented
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
In depth
Measuring tests that span channels
The test that wins locally and loses overall
Every growth team eventually ships a test that posts a strong in-platform result while total revenue stays flat. Usually the campaign captured demand another channel was already going to convert, so the platform records a win and the business records a transfer. Judging tests inside the platform that ran them makes this invisible by construction.
Measuring against blended efficiency catches it, because a genuine gain moves the total. That is the argument for running blended ROAS as the scoreboard, with the reasoning set out in blended ROAS versus platform ROAS.
Proving incrementality when it matters
Blended metrics tell you whether the total moved but not always why, and for a large reallocation that is not enough. A holdout test, where a matched segment is deliberately withheld from a channel, is the only method that isolates causation, and incrementality testing covers how to structure one that survives scrutiny.
Most teams reserve the formal test for big decisions and run blended efficiency continuously in between. Attribution models are useful for directional channel credit as long as their limits are understood.
The metrics a growth team should watch weekly
Weekly cadence suits growth work because tests conclude faster than a monthly cycle can capture. The core set is blended ROAS, blended CAC, and MER as the whole-business check, with revenue by channel underneath for diagnosis.
Our guide to marketing KPIs covers which secondary metrics earn a weekly slot, and cross-channel marketing analytics is where the comparison across channels lives.
Good questions
Questions about for growth teams
Explore more
More ways to use MixedMetrics
For marketing teams
Give your marketing team one board to plan, prove, and defend budget.
Learn more →For agencies
Report blended results to every client from one platform, on autopilot.
Learn more →For ecommerce brands
Run your DTC brand on blended ROAS, MER, and LTV, not platform claims.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure