BY TEAM // CMO DASHBOARD
CMO marketing dashboard for the numbers that matter upstairs
A CMO marketing dashboard has to compress a quarter of activity into the few metrics that decide where budget goes next. MixedMetrics blends GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot into one executive view.
read-only connectors // blended truth // no PII exposure
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Illustrative example figures · not a customer account · your own stack connects read-only
The Blend Board surfaces blended ROAS, MER, blended CAC, LTV, and revenue contribution by channel, with history so trends are clear. The AI layer writes the read on what changed and where money is leaking, ready for the board deck. Connectors are read-only, data is aggregated with no PII, and the platform is read-only and encrypted. This is reporting, not financial advice.
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with CMO dashboard
Executive altitude
Blended efficiency and revenue contribution by channel, compressed to what matters.
Board-ready
AI writes the read on what changed, ready to drop into a leadership deck.
Trends in view
History on every metric makes direction obvious, not just the latest snapshot.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- See blended ROAS, MER, and LTV at a glance
- Track revenue contribution by channel
- Get a board-ready read on what changed
- Trend efficiency across the quarter
- Keep data read-only and encrypted
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
In depth
What belongs on an executive view
Fewer metrics, longer trend lines
The mistake most executive dashboards make is inheriting the practitioner view and shrinking the font. A channel manager needs campaign-level detail; a CMO needs to know whether marketing is getting more or less efficient and which way to move budget next quarter. Those are different instruments, and the second one needs history far more than it needs granularity.
In practice that means MER as the whole-business efficiency figure, blended ROAS for paid efficiency, and revenue contribution by channel, each shown across enough periods that direction is visible rather than inferred from a single week.
Defending the budget with numbers that hold up
Marketing budgets get challenged with the sum of platform-reported returns, which is the weakest ground to defend from, because those totals overlap and can exceed actual revenue. A figure that reconciles to what the business banked survives that conversation; a figure that does not gets discounted entirely once anyone notices.
The distinction is worked through in blended ROAS versus platform ROAS, and the unit-economics case rests on LTV:CAC rather than efficiency ratios alone.
Keeping the view current without a standing meeting
Executive reporting fails quietly when it depends on someone assembling it. The report slips, then arrives stale, then stops being read. Scheduling it removes that dependency, which is what automated marketing reports handle.
For the KPI set worth carrying at leadership altitude, our guide to marketing KPIs covers which figures earn a permanent slot, and the marketing KPI dashboard is where they live.
Good questions
Questions about CMO dashboard
Explore more
More ways to use MixedMetrics
For marketing teams
Give your marketing team one board to plan, prove, and defend budget.
Learn more →For agencies
Report blended results to every client from one platform, on autopilot.
Learn more →For ecommerce brands
Run your DTC brand on blended ROAS, MER, and LTV, not platform claims.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure