MixedMetrics
How it works Features
Marketing dashboard software Marketing analytics tools Marketing dashboard examples Marketing reporting software Unified marketing reporting Cross-channel analytics Marketing KPI dashboard Blended ROAS Multi-channel attribution Ad spend tracking Automated reports Shopify analytics Google & Meta Ads reporting Ecommerce analytics For marketing teams For agencies For ecommerce See all →
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BY METRIC // MARKETING ATTRIBUTION SOFTWARE

Marketing attribution software that follows the money

Marketing attribution software earns its place when it shows which channels truly earn their budget. MixedMetrics connects GA4, Google Ads, Meta Ads, TikTok Ads, and Search Console to real revenue from Shopify and Stripe, so credit follows the money rather than the loudest platform.

The Blend Board reconciles overlapping conversion claims into one view: blended ROAS, blended CAC, MER, and revenue by channel. The AI layer surfaces what changed and where money is leaking, so reallocation decisions are grounded. Connectors are read-only, data is aggregated and consented, and there is no PII exposure. This is reporting, not financial advice.

Try the Blend Board ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with marketing attribution software

01

Credit follows revenue

Channels are judged against real reconciled sales, not self-reported conversions.

02

Overlap reconciled

Double-counted conversions are untangled into one blended picture.

03

Grounded decisions

AI insights show what changed so budget moves are backed by data.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • See which channels earn their budget
  • Reconcile overlapping conversion claims
  • Tie spend to Shopify and Stripe revenue
  • Get AI flags on what changed
  • Keep all data read-only and consented
MASTER READ-OUT Live
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about marketing attribution software

By reconciling platform conversion claims to real revenue from Shopify and Stripe, so blended ROAS and revenue by channel reflect what actually drove sales.
No. Connectors are strictly read-only. MixedMetrics never writes to your tools or moves money, it only reads aggregated data to attribute and report.
Read the full FAQ →

Explore more

More ways to use MixedMetrics

Blended ROAS dashboard

See true return across every channel, not the inflated number each platform reports.

Learn more →

Multi-channel marketing attribution

Attribution-lite that credits channels fairly without the heavy implementation.

Learn more →

Ad spend tracking software

Watch spend across every ad account in one live, reconciled view.

Learn more →
See every use case See pricing

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure