MixedMetrics
How it works Features
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BY METRIC // MARKETING DATA BLENDING

Marketing data blending without writing a single query

Marketing data blending usually means a data engineer wiring up connectors, normalizing fields, and babysitting pipelines. MixedMetrics does that work for you. It joins GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot into one reconciled model with no SQL required.

Try the Blend Board ↓

read-only connectors // blended truth // no PII exposure

The Blend Board
Interactive example
Example
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend an example to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Illustrative example figures · not a customer account · your own stack connects read-only

The Blend Board turns that blended data into blended ROAS, blended CAC, MER, LTV, and revenue by channel, all from sources that finally agree. The AI layer reads the blended model to surface what changed and where money is leaking. Connectors are read-only, data is aggregated and consented, and there is no PII exposure.

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with marketing data blending

01

No SQL needed

Sources join into one normalized model without a data engineer or pipeline.

02

Sources that agree

Ad, store, email, and billing data reconcile so your metrics line up.

03

Insight on top

AI reads the blended model for what changed and where money leaks.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • Join every marketing source automatically
  • Skip SQL, pipelines, and normalization work
  • Get blended ROAS, CAC, and revenue by channel
  • See AI insight on the blended model
  • Keep connectors read-only and consented
MASTER READ-OUT Example
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Illustrative figures showing the layout · not a customer account

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about marketing data blending

No. MixedMetrics blends ads, store, email, and billing into one reconciled model automatically, with no SQL, pipelines, or normalization for you to maintain.
GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, Klaviyo, and HubSpot, all through read-only, consented connectors.
Read the full FAQ →

Explore more

More ways to use MixedMetrics

Blended ROAS dashboard

See true return across every channel, not the inflated number each platform reports.

Learn more →

Multi-channel marketing attribution

Attribution-lite that credits channels fairly without the heavy implementation.

Learn more →

Ad spend tracking software

Watch spend across every ad account in one live, reconciled view.

Learn more →
See every use case See pricing

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure