MixedMetrics

BY CHANNEL // SAAS MARKETING METRICS

SaaS marketing metrics tied to real recurring revenue

SaaS marketing metrics only matter when they connect to recurring revenue. MixedMetrics ties ad spend from Google, Meta, and TikTok to Stripe billing, so you see CAC, LTV, and payback against real MRR rather than guessed numbers.

The Blend Board blends GA4, Search Console, Stripe, and HubSpot into blended ROAS, blended CAC, MER, LTV, and revenue by channel built for subscription economics. The AI layer flags what changed and where money is leaking, like a channel with rising CAC and thin retention. Connectors are read-only, data is aggregated with no PII, and we never move money. This is reporting, not financial advice.

read-only connectors // blended truth // no PII exposure

The Blend Board
Live blended view
Brand
Sources
MASTER · BLENDED READ-OUT Blending sources... last 30 days
Blended ROAS
MER
Blended CAC
Spend
Revenue
New customers
CHANNELS · SPEND VS REVENUE
SIGNAL · AI INSIGHT
Blend a brand to read what is driving revenue
Mx What changed

|

What's working
Where money leaks

Sample data, your real stack connects in minutes, read-only

Growth teams Agencies Ecommerce Founders

Blended across ad, sales, and ecom

Read-only connectors

Why it works

What you get with saas marketing metrics

01

Spend to MRR

Ad spend ties to Stripe recurring revenue, so CAC and payback are real.

02

Subscription LTV

Track LTV from billing against acquisition cost by channel.

03

Retention-aware

AI flags channels with rising CAC and thin retention before they drain budget.

What it covers

Connect, blend, and see what is driving revenue

MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.

  • Tie ad spend to Stripe MRR
  • Track CAC, LTV, and payback by channel
  • See blended ROAS for subscription growth
  • Catch channels with weak retention
  • Keep billing connectors read-only
MASTER READ-OUT Live
Blended ROAS
3.8x
MER
4.2x
Blended CAC
$29
Revenue
$214k

AI insight

TikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.

Why MixedMetrics

Blended truth, AI insights, no BI tool required

Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.

One blended read-out

Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.

AI that finds the leak

The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.

Connect, do not migrate

Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.

Good questions

Questions about saas marketing metrics

Through a read-only Stripe connector that reads aggregated MRR and billing data. MixedMetrics ties it to ad spend so CAC, LTV, and payback reflect real subscription economics.
No. MixedMetrics reports your marketing and revenue metrics so you can decide. It is not financial or investment advice, just a clear, blended view of your SaaS growth.

See your whole stack blended in one view.

Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.

See pricing

read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure