BY CHANNEL // SAAS MARKETING METRICS
SaaS marketing metrics tied to real recurring revenue
SaaS marketing metrics only matter when they connect to recurring revenue. MixedMetrics ties ad spend from Google, Meta, and TikTok to Stripe billing, so you see CAC, LTV, and payback against real MRR rather than guessed numbers.
The Blend Board blends GA4, Search Console, Stripe, and HubSpot into blended ROAS, blended CAC, MER, LTV, and revenue by channel built for subscription economics. The AI layer flags what changed and where money is leaking, like a channel with rising CAC and thin retention. Connectors are read-only, data is aggregated with no PII, and we never move money. This is reporting, not financial advice.
read-only connectors // blended truth // no PII exposure
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Sample data, your real stack connects in minutes, read-only
Blended across ad, sales, and ecom
Read-only connectors
Why it works
What you get with saas marketing metrics
Spend to MRR
Ad spend ties to Stripe recurring revenue, so CAC and payback are real.
Subscription LTV
Track LTV from billing against acquisition cost by channel.
Retention-aware
AI flags channels with rising CAC and thin retention before they drain budget.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Tie ad spend to Stripe MRR
- Track CAC, LTV, and payback by channel
- See blended ROAS for subscription growth
- Catch channels with weak retention
- Keep billing connectors read-only
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard the same day.
Good questions
Questions about saas marketing metrics
Explore more
More ways to use MixedMetrics
Shopify analytics dashboard
Blend Shopify revenue with ad spend to see true store-level ROAS.
Learn more →Google and Meta Ads reporting
One report for Google and Meta spend, reconciled to real revenue.
Learn more →Ecommerce analytics dashboard
Spend, revenue, and LTV for your store, blended into one ecommerce view.
Learn more →See your whole stack blended in one view.
Connect your ad channels, store, and billing through read-only connectors and watch blended ROAS, CAC, and revenue settle into one live dashboard.
read-only connectors // blended ROAS, CAC, MER // AI insights // no PII exposure