Agency reporting software: automated client reporting tools for marketing agencies

What is agency reporting software?

Agency reporting software connects a client's marketing accounts through read-only API access, stores the data, and renders it as dashboards and scheduled reports under the agency's branding. The work it removes is specific: the export, the paste, the chart rebuild, and the monthly scramble to remember which numbers came from where. A typical setup connects Google Ads, Meta Ads, GA4, Search Console, and a store or CRM per client, then sends a branded PDF or a live dashboard link on the first of the month without anyone touching it.

It is worth separating this category from two neighbors that get mixed into the same comparison lists. Data connectors such as Supermetrics, Windsor.ai, Funnel.io, and Coupler.io move ad data into Looker Studio, Sheets, Power BI, or a warehouse, and leave you to build the report. Business intelligence tools such as Klipfolio and Domo build any dashboard from any data but know nothing about marketing out of the box. Agency reporting software sits between them: opinionated marketing templates plus a client-facing delivery layer, which is why it costs more per connector and less per hour of setup.

The practical test for which category you are in is who reads the output. If the reader is a client who is paying you and wants to see your logo, you want agency reporting software. If the reader is your own analyst who wants to run a query, you want a connector and a BI tool. Our breakdown of marketing reporting software for agencies works through where the line falls in practice.

How much does agency reporting software cost?

For a small agency the real range is about $44 to $250 a month, and for a mid-sized one about $250 to $700. The published entry prices cluster far lower than what agencies actually pay, because entry tiers are sized for one or two clients. DashThis advertises $44 a month and that buys 3 dashboards and 15 data sources, which is roughly three clients running five accounts each. Raven Tools advertises $39 and that buys 2 campaigns and 2 seats.

The cost per client falls sharply with scale on every model except one. AgencyAnalytics charges a flat $20 per client whether you have 5 or 500, so it is the only tool here whose per-client cost never improves. That is a deliberate trade: unlimited data sources, unlimited reports, unlimited staff and client users, and 85 or more integrations, with no cap to hit and no upgrade conversation ever. Agencies that hate surprise renegotiations often pay the premium happily. Agencies at 50 clients pay $1,000 a month for it, against $316 on Oviond and $249 on Raven Tools.

Two costs get left out of most comparisons and both are large. White label is an add-on rather than a feature on Klipfolio ($299 a month on top of a $120 to $600 subscription) and on every published Databox plan. And annual billing carries a real discount almost everywhere: 20 percent on Oviond and AgencyAnalytics, 25 percent on Coupler.io, and up to 30 percent on the middle Raven Tools tier. Detailed ladders for each vendor are on agency reporting software pricing, AgencyAnalytics pricing, DashThis pricing, and Swydo pricing.

• Oviond: $49 a month for 5 clients, $95 for 10, $225 for 25, $395 for 50, monthly billing
• AgencyAnalytics: $20 per client a month billed annually, Enterprise from 25 clients
• DashThis: $44, $139, $279, and $429 a month billed yearly
• Swydo: one plan at $62 a month annually, then $4.50 per source from the 11th
• Raven Tools: $39 to $399 a month on yearly prepaid, charged up front
• Whatagraph: Max from EUR 699 a month annually, Prime quoted, euros only

What is the best reporting software for a marketing agency?

There is no single answer, because the tools do not lose to each other on quality. They lose on shape. Count three numbers before you shortlist anything: how many clients you report on, how many accounts each client runs, and how many people on your team need a login. Whichever of those three is growing fastest is the one you must not let the vendor meter.

On raw published price at small scale, Oviond is currently the cheapest credible option in the category and it is not close: $95 a month for 10 clients, with white label, custom domains, unlimited dashboards, unlimited team users, full API access, and 60 or more data sources included at every tier. Its own pricing page states it plainly, with no source credits, no dashboard caps, no seat fees, and no white-label upgrade. For an agency whose growth is client count, Oviond and AgencyAnalytics are the two coherent choices, and Oviond is the cheaper one at every roster size we priced.

On breadth, AgencyAnalytics is the safer institutional pick: 85 or more integrations covering SEO, paid, social, and email, an anomaly detection and forecasting layer, a client portal, and MCP access so Claude and ChatGPT can query the data directly. On price at scale with a small team, Raven Tools is unbeatable at $5.56 per client at 25 clients, provided you only need Google Ads, Bing Ads, and Facebook Ads, which is the constraint that ends most Raven evaluations. We priced that shortlist in full on Raven Tools competitors, and the head to head is on AgencyAnalytics vs Raven Tools.

Does agency reporting software include white label client reporting?

Usually, but two of the best-known names charge separately for it, and this is the single most common budgeting mistake in the category. Included on the plan you actually buy: Oviond from $49, AgencyAnalytics at $20 per client, Swydo at $62, DashThis (with the specific customization options varying by tier), and Whatagraph on both plans. Raven Tools gives you a subdomain, a custom email sender, and branded reports on its first two tiers, with full white label starting at Grow, $139 a month.

Sold separately: Klipfolio does not include white labeling on any Klips plan. It is a $299 a month White-Label Bundle on top of a subscription that already runs $120 to $600, or you can buy a custom domain at $90 and a custom theme at $69 individually. Databox lists white-labeling as an add-on on Free, Analyst, Pro, and Growth alike, and includes it only on the quote-only Custom plan, which means a $399 a month Growth subscription still does not produce a branded client deliverable.

That gap reorders the shortlist entirely. A branded report at 10 clients is $76 a month on Oviond and $489 a month on Klipfolio, a difference of more than six times, and the front-page sticker prices are $49 and $120. Anyone comparing this category on the pricing page hero is comparing a finished deliverable against an unfinished one. The AgencyAnalytics alternative and DashThis alternative pages carry the current add-on detail per vendor.

What client reporting software does not tell you

Every tool on this page reports what each platform says about itself, faithfully and separately. That is the correct behavior and it creates a specific, recurring problem: the revenue figures cannot be added together. Google Ads books a conversion up to 30 days after the click and dates it to the click rather than the sale. Meta offers 1, 7, and 28-day click windows and a single 1-day view window, having removed its 7-day and 28-day view windows in January 2026. TikTok claims on 1 or 7 days only. Three platforms therefore claim the same purchase, each under its own rules.

On a client report with a Google panel, a Meta panel, and a TikTok panel stacked down the page, the client will add the three revenue numbers and arrive at a total that exceeds what their bank recorded, often by 20 to 40 percent. Nobody notices while results look good. It surfaces at renewal, when the client compares your report against their own accounts, and it is a bad conversation to have on that particular day. The mechanics are in why ad platform numbers do not match.

The fix is not a better reporting tool. It is anchoring the top of the report to one reconciled figure: total spend across all channels divided into the revenue the store and the billing system actually collected. That gives blended ROAS and blended CAC, numbers a client can verify against their own bank statement without trusting anyone's attribution model. It is a different calculation from anything in the tables above, which is why agencies commonly run a reporting platform for the client-facing deliverable and something else for the strategist-facing truth.

Where MixedMetrics fits, and where it does not

MixedMetrics is not agency reporting software and putting it forward as a replacement for the tools above would be dishonest. There is no white-label client portal, no branded PDF builder, and no per-client report templates. If your deliverable is a branded monthly report with your logo on it, buy one of the nine tools in the tables and stop reading here.

What it does is the calculation those tools deliberately leave alone. It connects Google Ads, Meta Ads, TikTok Ads, GA4, Search Console, Shopify, Stripe, Klaviyo, and HubSpot read-only, then divides total spend into collected revenue to produce blended ROAS, blended CAC, MER, LTV, and LTV to CAC in one live view, with an AI layer that writes what changed and where spend is leaking. It is $79 a month flat at any client count, and it meters nothing. We are equally clear about the gaps: attribution-lite rather than multi-touch or media mix modeling, and no Amazon Ads, Microsoft Ads, or LinkedIn Ads connectors.

The pattern we see most often among agencies is two tools running side by side, and the economics work because neither one is expensive. A reporting platform produces the client deliverable, and a blended board tells the strategy team which accounts are genuinely profitable before the quarterly review. At 25 clients that is $180 on Oviond plus $79 flat, which is less than AgencyAnalytics alone. More on the agency setup is on marketing reporting for agencies and automated marketing reports.