DashThis Pricing: All 4 Plans Compared

Short answer: DashThis costs $44 a month for 3 dashboards, $139 for 10, $279 for 25, and $429 for 50, all on annual billing. Monthly billing runs $54, $164, $324, and $499. Unlimited users and access to every integration are included on all four tiers. The number that actually decides your bill is not the dashboard count everybody quotes: as of its 2026 repricing, DashThis plans now cap connected sources as well, at 15, 40, 100, and beyond. If you manage clients who each run four or five ad and analytics accounts, the source cap will push you up a tier before the dashboard cap does.

Every figure below was read off dashthis.com/pricing in July 2026. This category is thick with roundups still quoting the old dashboards-only tiers, so confirm against the source before you build a budget on it.

How much does DashThis cost?

Committing annually saves $120, $300, $540, and $840 a year respectively, roughly 14 to 18 percent off the monthly rate. That is a milder annual discount than most of this category offers, which is worth knowing if you are cash-flow sensitive or unsure the tool will stick: the penalty for staying monthly is real but not punishing.

The Standard tier is the odd one. Above Business, the dashboard selector keeps climbing in steps (50, 100, 125, 150 and onward past 350), with source counts running into the thousands. If you are at that end of the market you are effectively in a custom conversation, and the published $429 is a floor rather than the price.

What counts as a dashboard and a source in DashThis?

This is where the pricing model lives, and DashThis is clearer about it than most. A dashboard is one marketing report. It can hold as many platforms, KPIs, and metrics as you want to put in it, so there is no penalty for building a dense report. A source is one connected account: one Google Ads account, one Meta Ads account, one GA4 property, one Search Console property.

Do the division and the plans tell you who they were designed for. Individual gives 15 sources across 3 dashboards, or 5 per report. Professional gives 4 per report. Business gives 4 per report again. So the shape DashThis expects is a client running about four platforms, which is a fair description of a small local business account: Google Ads, Meta, GA4, and Search Console.

Where that model strains is the multi-channel client. A DTC brand running Google Ads, Meta, TikTok, GA4, Search Console, Shopify, and Klaviyo is seven sources on its own. Three of those clients and you have consumed 21 of the 40 sources on a Professional plan while using only 3 of the 10 dashboards. You will hit the source ceiling with the dashboard allowance barely touched, and the only fix is the next tier up. Price the plan on your source count, not your client count.

What is included in every DashThis plan?

Three things are genuinely unlimited on all four tiers, and they matter:

• Users. Unlimited on every plan. Add staff and clients without the bill moving, which is a real advantage over per-seat BI tools.
• Integrations. Every plan has access to the full integration catalogue. You are capped on how many accounts you connect, not on which platforms you may use.
• AI Insights. Automated analysis with four preset insights (Summary, Opportunities, Wins, Issues) is included at no extra cost, without customization or chat.

Preset dashboard templates are also included, which is most of why DashThis has a reputation for being fast to set up. You are picking a pre-built report filled with the usual KPIs for a strategy rather than designing one from an empty canvas. That is a genuine strength if your clients want standard reporting and a genuine limitation if they do not, which is the trade we cover on our custom marketing dashboard page.

What costs extra?

Less than you would expect. The one add-on DashThis publishes is AI Insights Pro at $19 a month, or $15 a month billed yearly, which upgrades the free AI Insights with chat mode and dashboard context so the analysis reflects your goals and client nuances rather than generic commentary.

There is no per-source overage fee, which cuts both ways. You will not get a surprise invoice, but you also cannot buy five more sources for a few dollars: you move up a whole tier. Going from Professional to Business to solve a source crunch is a $140 a month step.

There is a free trial, though DashThis does not state its length on the pricing page. Its FAQ confirms that when a trial ends your dashboards still exist but become inaccessible until you pick a plan, and that you can cancel any time from inside your account with billing running to the end of the current period.

Is DashThis white label?

Partly, and the distinction is worth being precise about because "white label" is used loosely in this category. DashThis lets you put your own logo in the top-left corner of a dashboard and choose from 8 or more preset colour themes. That is client-facing branding, and for most agencies it is enough.

It is not what an enterprise buyer means by white label. You are picking from a set of presets rather than restyling the product, and DashThis is not pretending otherwise. If a fully branded client portal on your own domain is a hard requirement in an RFP, check the specifics before you commit rather than reading "white label" on a feature grid and assuming.

DashThis vs AgencyAnalytics: which is cheaper?

These two are the most common shortlist pairing in small-agency reporting, and they charge on completely different axes. AgencyAnalytics charges $20 per client per month on annual billing, with every feature included and unlimited data sources. DashThis charges by dashboards and sources. Assume one dashboard per client and the arithmetic looks like this.

On sticker price DashThis wins at every client count, and the gap widens as you grow. But the comparison flips once you account for what each price includes. AgencyAnalytics gives you unlimited data sources per client, so a seven-platform DTC account costs the same $20 as a two-platform dentist. DashThis meters exactly that. It also carries a client portal and a broader integration catalogue, while charging separately for rank tracking as an add-on.

The practical rule: if your clients are simple and numerous, DashThis is materially cheaper. If your clients are few and data-heavy, the per-client model wins and the sticker gap narrows or reverses. Our AgencyAnalytics alternative and DashThis alternative pages go deeper on the feature side, and marketing reporting software pricing puts 16 vendors in one table on published rates.

Who should buy DashThis, and who should not

Buy it if you run a small to mid-size agency with a predictable roster of clients who each use a handful of standard platforms, you want automated reports out the door quickly, and you value not paying per seat. It is one of the cheapest credible ways to send scheduled, branded client dashboards, and the preset templates mean setup is measured in hours.

Look elsewhere if your clients are data-heavy enough to blow the source caps, if you need SEO tooling in the same subscription (DashThis has no crawler, rank tracker, or backlink index of its own), or if what you actually need is not a prettier report but an answer about profitability.

What no reporting tool at this price tells you

DashThis, AgencyAnalytics, and every other tool in this bracket share a design assumption: their job is to present what each platform reports about itself, arranged nicely. That is genuinely useful, and it is also why the combined ROAS on a client report is almost always higher than anything the client's accountant recognizes.

The reason is double counting. A customer who saw a Meta ad on Tuesday and clicked a Google ad on Thursday gets claimed by both platforms under their own attribution windows, so summing platform-reported revenue overstates what the business actually banked. That gap widened in January 2026, when Meta stopped returning the 7-day view and 28-day view attribution windows from its Ads Insights API, leaving 1-day click, 7-day click, 28-day click, 1-day engaged view, and 1-day view. Reported conversions moved for a lot of accounts without a single campaign changing. We worked through the mechanics in why ad platform numbers do not match.

Squaring platform claims against money that actually arrived is a separate discipline. On the finance side of a business it is handled by proper account reconciliation against bank feeds and processors; on the marketing side the equivalent is blending total spend against total revenue rather than trusting the sum of three platforms. That single figure is what blended ROAS measures, alongside blended CAC and MER, and it is the number that ends the argument about whether last month's budget worked. If your reporting problem is really a profitability question wearing a dashboard costume, a cheaper report tier will not solve it. Our agency reporting page is explicit about where we fit and where a white-label tool serves you better.