Improvado pricing by plan, cost per month and row limits and what a custom quote covers

How much does Improvado cost?

MCP Only costs $100 a month. Starter starts at $20,000 a year, about $1,667 a month, and Growth starts at $50,000 a year, about $4,167 a month. Enterprise is quoted through sales. These are the prices on improvado.io/pricing read on October 25, 2026.

Starter includes 20M rows a year, daily sync, 20 actions a day, 400 MCP actions a week and one workspace. All connectors and destinations are included, as they are on every plan.

Growth is marked Most popular and includes 60M to 200M rows a year, daily to twice-daily sync, up to 10 workspaces, 120 to 240 professional services credits a year, Premium Customer Support and HIPAA. Enterprise includes 1B rows, unlimited workspaces, 960 professional services credits, SSO through Azure or Okta and hands-on professional services.

Does Improvado have a free plan?

No free plan appears on the current pricing page. MCP Only is the self-serve entry plan at $100 a month.

MCP Only runs inside your own AI agent, such as Claude, ChatGPT or Codex, with your existing LLM setup. It includes 2M rows a year, daily sync, 300 MCP actions a week, one workspace and SOC 2 Type II.

How is Improvado priced?

Improvado is priced on data volume, measured as rows per year, rather than a share of ad spend. The published allowances are 2M on MCP Only, 20M on Starter, 60M to 200M on Growth and 1B on Enterprise.

Every plan includes all connectors and destinations. Supermetrics and Windsor.ai meter data sources, Coupler.io meters accounts, destinations and refresh frequency together, and Funnel.io meters connectors and export destinations. Compare those units with the rows your own reporting requires.

The practical consequence is that granularity costs money and breadth does not. Adding a tenth ad platform at campaign level is cheap. Switching your existing five platforms from campaign level to ad level with a device breakdown is what moves you up a tier.

Which Improvado plan fits an AI agent or a reporting pipeline?

MCP Only at $100 a month is the self-serve plan for querying marketing data inside your own AI agent. Its 2M rows a year is about 5,479 rows a day. Starter is the reporting entry plan from $20,000 a year with 20M rows.

The table above does that arithmetic for a typical stack. Five platforms reported at campaign level fit easily. Five platforms at ad level land at roughly 1.8 million rows a year, which fits with almost nothing spare. Add a single breakdown dimension such as device and you are at about 5.5 million rows, comfortably over.

If the required volume exceeds 2M rows or the job is a reporting pipeline, compare Starter at 20M rows from $20,000 a year. For more workspaces, compare Growth with up to 10 and Enterprise with unlimited workspaces.

Is there anything between $100 a month and an enterprise quote?

Yes. Starter starts at $20,000 a year for 20M rows and Growth starts at $50,000 a year for 60M to 200M rows. Their monthly equivalents are about $1,667 and $4,167, respectively; the published prices are annual starting prices.

A team needing 20M rows a year now has a published Starter plan to budget from. Starter and Growth still require a demo to buy, while Enterprise requires a sales quote.

Buyers in that position usually end up comparing against platforms that publish the whole ladder. Funnel.io pricing starts at EUR 280 a month on annual billing, Supermetrics pricing starts at $44, and Adverity pricing is the one platform here that still publishes nothing at all. For a self-serve connector priced by account rather than rows, Coupler.io vs Improvado pricing works through five real setups on both.

Does every Improvado plan include all the data sources?

Yes. Every current plan includes all connectors and destinations. That differs from Funnel.io, where the connector count is explicitly part of the tier, with 117 on Starter against 579 on Business.

If your shortlist turns on one specific integration, confirm its capabilities directly. Inclusion of all connectors and destinations does not by itself establish the fields or sync behavior available from an individual source.

Improvado or a finished dashboard and which one you are actually buying

This is the fork that decides most shortlists, and it is worth being blunt about which side we sit on. Improvado is an enterprise marketing data platform. It moves, harmonizes and governs marketing data at volume, feeds a warehouse and a BI layer, and offers Advanced Intelligence from $20,000 a year and Creative Analytics from $4,000 a year as add-ons for Growth and Enterprise only. Starter and Growth publish starting prices and require a demo to buy; Enterprise is quoted.

MixedMetrics is the other shape entirely. It is a finished blended dashboard: connect your ad platforms, store and payments read-only and get blended ROAS, blended CAC, MER, LTV and LTV:CAC on one live board, with an AI layer that flags where spend is leaking. It is $79 a month on Starter, $199 on Growth and $449 on Scale, flat, with no row meter and no quote.

We are not a replacement for an enterprise data platform and it would be dishonest to claim otherwise. There is no warehouse export and no Amazon Ads, Microsoft Ads or LinkedIn Ads connector, and white-label reports arrive only on the $449 Scale plan. What you get instead is the blended numbers on the day you sign up, at a price printed on the page. If you are weighing the two, the Improvado alternative comparison goes through it feature by feature, and marketing data platform pricing covers the wider category.