Funnel.io Pricing: 3 Plans and Real Cost

Short answer: Funnel.io Starter starts from EUR 280 a month and Business from EUR 560 a month, both billed annually, with Enterprise quoted privately. There is no free plan and no self-serve checkout: every tier routes to a demo booking. The two published numbers are starting prices, not list prices, and the Measurement module that most people assume is included (MMM, multi-touch attribution, incrementality testing) is quote-only and not available on Starter at all.

Every figure below was read off funnel.io/pricing on August 9, 2026, from the Brands view of the pricing page. That date matters: a lot of the roundups currently ranking for this query quote Funnel at "$300 a month", which is neither the current number nor the right currency. Funnel publishes in euros.

How much does Funnel.io cost per month?

Note the words "starts from" on both published tiers. Funnel is not saying Starter costs EUR 280, it is saying Starter does not cost less than EUR 280. What moves you above the floor is not published, which is the single most important thing to understand before you book the demo: you cannot price this tool from the website the way you can price DashThis or AgencyAnalytics.

What is included in each Funnel.io plan?

The connector count is the headline difference, but it is rarely the one that decides your tier. Three quieter limits do more work.

The export line is the one that catches people out. Starter lists export destinations as "Not available", which means a Starter subscription cannot push data to BigQuery, Snowflake, S3, Redshift, Azure Blob or Google Sheets. If your reason for buying a data collection platform is to land marketing data in your warehouse, Starter is not a cheaper way to do that. It is a different product, and Business is your actual entry price.

On the reporting side, all tiers can feed Funnel Dashboards, Looker Studio, Power BI, Tableau and a GA4 upload. Funnel also lists Funnel AI and Funnel MCP across the tiers, which lets you query your data conversationally or connect it to Claude and ChatGPT. Support is handled from Stockholm, Boston and Sydney.

Does Funnel.io have a free plan or a free trial?

No free plan, and no self-serve signup. Every plan card on the pricing page carries a "Book a demo" or "Talk to sales" button rather than a checkout. This is a meaningful difference from the tools people usually shortlist alongside it: Supermetrics, Windsor.ai and Databox all let you start without talking to anyone, and Databox has a genuine free tier.

Practically, budget two to four weeks between deciding you want Funnel and having data flowing, because a demo, a scoping conversation and an annual contract sit in between. If you need a dashboard before the quarter closes, that timeline is the real cost, not the euros.

What drives the Funnel.io bill beyond the plan price?

Four things, none of which carry a published number:

• The Measurement module. MMM, multi-touch attribution, incrementality testing and triangulation are all listed as "Request quote". They are unavailable on Starter entirely and are an optional add-on module on Business and Enterprise. If you are evaluating Funnel because you want marketing mix modeling, you are pricing a second product on top of the one advertised.
• Custom connectors and custom destinations. Both are "On request" on Business and Enterprise. Funnel's team builds and maintains them, which is genuinely valuable and genuinely not free.
• Implementation services. Funnel's Solution Consulting team sells implementation packages, listed as available on all three tiers.
• Multi-entity usage. Running one subscription across multiple regions, brands or teams is "Request quote" even on Enterprise.

There is also a cost that appears on nobody's pricing page: what happens downstream. Funnel lands clean data somewhere. Something still has to model it, visualize it, and stay correct when an ad platform changes an API. Whether that is a BI licence, an analyst's time, or both, it belongs in the comparison. If the monthly deliverable is a slide deck rather than a live board, add the time it takes to turn the finished report into a client-ready presentation to that same line.

Funnel.io pricing vs the alternatives

Funnel sits at the expensive end of a category that spans three very different pricing models. Prices below were each read off the vendor's own pricing page on the date shown.

The honest read: if you need 500 connectors, heavy normalization across markets, and governance an enterprise procurement team will sign off on, Supermetrics and Windsor.ai are not substitutes and Funnel's price is defensible. If you need Google Ads, Meta, TikTok, GA4 and Shopify in a warehouse, Supermetrics does that job at roughly a seventh of the entry price, and we compared the two directly in Supermetrics vs Funnel.io. The wider field, all 16 tools with pricing models side by side, is in marketing reporting software pricing.

Is Funnel.io worth it?

Ask what you are buying. Funnel is a marketing data hub: it collects, harmonizes and moves data. It is very good at that, and the maintained-connector model means somebody else fixes the pipeline when Meta changes a field. That is worth real money to a team running dozens of accounts across several markets.

What it does not do is answer the question most people were actually trying to answer when they started shopping. Funnel will not tell you whether last month's spend was profitable. Blended ROAS, blended CAC and MER are calculations somebody has to define and build on top of the clean data Funnel delivers, in a BI tool, and then maintain. That work is invisible on the pricing page and it is usually where the project stalls.

So the test is simple. If you have an analyst or a data team who will build the model, and the bottleneck is genuinely getting reliable data out of hundreds of sources, Funnel earns its price. If you have five or six channels and no analyst, you are buying a pipeline to a destination you have not built yet, at EUR 280 a month minimum, and the finished number is still months away.

What we would do instead, and when we would not

MixedMetrics is the opposite trade. Read-only connectors to Google Ads, Meta Ads, TikTok Ads, GA4, Search Console, Shopify, Stripe and Klaviyo or HubSpot, with blended ROAS, blended CAC, MER and LTV already calculated against the revenue your store and billing system actually recorded. Flat $79 a month, unlimited users, no warehouse and no BI licence. If comparing campaign results across networks is the specific job, our ad performance dashboard page covers how to do that without double counting conversions.

Where we are the wrong answer, plainly: we connect a fixed list of sources rather than 579, we have no Amazon Ads, Microsoft Ads or LinkedIn Ads connectors, we do not export to a warehouse, and we have no white-label client portal. If any of those is a requirement, Funnel or one of the agency reporting tools will serve you better, and our Funnel.io alternative comparison lays out that trade feature by feature.

One last practical note for the demo call. Ask for the quote in writing with the currency stated, ask whether the Measurement module is in or out, and ask what happens to the price at renewal. Those three questions decide more of your total cost than the connector count everyone compares on.