Northbeam vs Triple Whale pricing
Northbeam vs Triple Whale pricing by store size and ad spend
Northbeam and Triple Whale end up on the same shortlist because both promise to tell a Shopify brand which ads actually drive sales. They do not charge the same way. Triple Whale sets your price from your annual gross merchandise value (GMV) and the package you pick. Northbeam sets it from your ad spend tier and then adjusts it by the pageviews your site produces, which is why its page says plans "start at" a figure.
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Figures are illustrative. Your own stack connects read-only.
So a straight price list does not answer the question a buyer has, which is what each one will cost my brand. Below we price both at three store sizes, $2 million, $8 million and $18 million in annual revenue, with the ad spend assumption stated so you can redo the math for your own numbers. Every figure comes from northbeam.io/pricing and triplewhale.com/pricing.
We also say plainly where neither tool is the right first purchase. If what you need this month is one honest number for whether total ad spend is paying back, that is blended ROAS and MER, and it does not need an attribution contract.
The short answer
Triple Whale is the cheaper of the two at almost every store size. Triple Whale prices on annual GMV: Foundation costs $549 a month for a store doing $1 million to $2.5 million a year, $1,529 at $8 million and $2,529 at $18 million, and a Free plan stays free. Northbeam prices on ad spend and pageviews: Starter starts at $1,500 a month for brands spending under $1.5 million a year on ads, Professional at $3,500 a month up to $500,000 a month of spend, and Growth and Enterprise are quoted. Northbeam costs more because it sells deeper multi-touch attribution with Apex conversion enrichment; Triple Whale sells a broader Shopify operating suite with Moby AI.
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Why it works
What you get with Northbeam vs Triple Whale pricing
Two different meters
Triple Whale charges on annual GMV and package. Northbeam charges on your ad spend tier and then on pageviews, so two brands with the same revenue can get different Northbeam quotes. Know which number each vendor will ask you for before the first call.
Price follows the depth of attribution
Northbeam is a dedicated multi-touch attribution product with Apex, which feeds enriched conversions back to ad platforms. Triple Whale bundles attribution with BI dashboards, Moby AI agents and email tools. Paying more for Northbeam only makes sense if attribution depth is the problem you are solving.
Blended numbers come first
Before either contract, most brands need total ad spend set against the revenue Shopify and Stripe actually recorded. That is blended ROAS, blended CAC and MER, it costs a fraction of either tool, and it tells you whether an attribution budget is worth spending at all.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- See what Northbeam and Triple Whale cost at a $2M, $8M and $18M brand
- Understand why Northbeam quotes on ad spend and pageviews while Triple Whale uses GMV
- Work out the annual cost with Triple Whale annual prepay and Northbeam monthly rates
- Decide whether the extra Northbeam spend buys attribution you actually need
- Track blended ROAS and MER first for $79 to $199 a month without a demo
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard in minutes.
Compare
Northbeam and Triple Whale plans and how each one is priced, read from both vendor pricing pages (USD)
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| Plan | Published price | What sets the price | Who it is for | How you buy |
|---|---|---|---|---|
| Northbeam Growth | Quoted | Ad spend, agency partner bundle | Seven-figure brands under $200K a month of ad spend that want agency support | Contact sales |
| Northbeam Starter | From $1,500 a month | Ad spend under $1.5M a year, then pageviews | Brands scaling on first-party multi-touch attribution | Contact sales |
| Northbeam Professional | From $3,500 a month | Ad spend up to $500K a month, then pageviews | Growth teams testing new ad channels | Contact sales |
| Northbeam Enterprise | Quoted | Ad spend over $500K a month | Large performance teams | Contact sales |
| Triple Whale Free | $0 | Nothing | Brands that want one dashboard and the pixel first-click and last-click view | Self-serve |
| Triple Whale Foundation | $219 to $2,529 a month in the brackets we priced | Annual GMV bracket | Brands that want multi-touch attribution, BI and Moby | Walkthrough, 12-month term |
| Triple Whale Automate | $1,349 to $4,199 a month in the brackets we priced | Annual GMV bracket | Teams that want Moby to run recurring work and ad actions | Walkthrough, 12-month term |
| Triple Whale Enterprise | Quoted | Annual GMV and scope | Brands that need MMM, incrementality and SSO | Contact sales |
Compare
Monthly cost at three store sizes, assuming ad spend of about 25 percent of revenue (USD per month)
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| Tool and plan | $2M a year brand | $8M a year brand | $18M a year brand | Priced on |
|---|---|---|---|---|
| Triple Whale Foundation | $549 | $1,529 | $2,529 | Annual GMV |
| Triple Whale Automate | $1,349 | $2,899 | $4,199 | Annual GMV |
| Northbeam | From $1,500 (Starter) | From $3,500 (Professional) | From $3,500 (Professional) | Ad spend and pageviews |
| Polar Analytics Core | $720 | $1,380 | $2,280 | Annual GMV |
| MixedMetrics Growth | $199 | $199 | $199 | Flat plan |
Compare
Annual cost of the entry paid plan at each store size (USD per year)
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| Store size | Triple Whale Foundation, billed monthly | Triple Whale Foundation, annual prepay | Northbeam entry plan | Difference against Foundation annual prepay |
|---|---|---|---|---|
| $2M a year | $6,588 | $5,490 | From $18,000 | About $12,510 more on Northbeam |
| $8M a year | $18,348 | $15,290 | From $42,000 | About $26,710 more on Northbeam |
| $18M a year | $30,348 | $25,290 | From $42,000 | About $16,710 more on Northbeam |
In depth
Northbeam vs Triple Whale pricing questions, answered
Is Northbeam more expensive than Triple Whale?
Yes, at every store size we priced. A $2 million brand pays $549 a month on Triple Whale Foundation and at least $1,500 on Northbeam Starter, close to three times as much. At $8 million the gap is $1,529 against at least $3,500. Triple Whale Automate, its upper self-serve package, still costs less than Northbeam Professional at $8 million and only passes it near $18 million, at $4,199 against a $3,500 starting rate.
The gap is wider than the sticker suggests because Triple Whale knocks two months off for annual prepay, while Northbeam publishes a starting monthly rate that moves up with pageviews. For the attribution product alone, Northbeam is the premium buy. Our Northbeam pricing breakdown covers what each of its tiers includes.
How does Northbeam pricing work?
Northbeam sorts you into a tier by ad spend, then sets the actual monthly rate from the volume of data your business produces, measured in pageviews. Starter starts at $1,500 a month for brands spending under $1.5 million a year on ads. Professional starts at $3,500 a month for spend up to $500,000 a month. Enterprise covers spend above that, and Northbeam recommends it once you pass $250,000 a month.
There is also a Growth plan for seven-figure brands under $200,000 a month of spend that bundles Northbeam attribution, dashboards and the Northbeam MCP with media buying support from a partner agency. It is quoted. Each tier also lists up to $50,000 to $200,000 in ad credits from Northbeam ad platform partners, which is a real offset for brands that would spend on those channels anyway.
How much does Triple Whale cost per month?
Triple Whale prices Foundation and Automate on your annual GMV bracket. In the brackets we priced, Foundation runs from $219 a month at the smallest bracket to $549 at $1 million to $2.5 million, $1,529 at $8 million and $2,529 at $18 million. Automate is $1,349, $2,899 and $4,199 at those same three sizes. Enterprise is quoted. The Free plan costs nothing and has no commitment.
Paid packages are 12-month subscriptions, billed monthly or annually with two months free, and annual prepay locks your bracket for the year even if you grow through it. If you grow on monthly billing, Triple Whale moves you to the next bracket and tells you in advance. Every paid plan includes unlimited users and as many stores as you need. The Triple Whale alternative page lists cheaper routes at each size.
Which is better for a Shopify brand doing $2 million a year?
For most brands at $2 million, Triple Whale Foundation, or the free plan first. Northbeam Starter at $1,500 a month is $18,000 a year before pageview adjustments, which is roughly 0.9 percent of revenue for attribution alone. That only pays back if better attribution moves a large ad budget, and at about $500,000 a year of spend there is limited budget to reallocate.
Northbeam starts to earn its premium when ad spend is large, spread across several channels, and you need conversion signals fed back to Meta and Google through Apex. Our breakdown of Shopify analytics pricing for a $2M brand puts Triple Whale, Polar, Northbeam and profit apps side by side at this exact size.
Does Northbeam or Triple Whale have a free trial?
Triple Whale has a Free plan rather than a trial: one view of paid, owned and organic performance, the Triple Pixel with first-click and last-click attribution, and Moby to ask questions. Multi-touch attribution, dashboards and segments need Foundation. Northbeam lists no free plan or trial; every tier goes through sales.
If you want to see blended ROAS and MER on your own data before a sales call with either vendor, MixedMetrics connects read-only to Shopify, Stripe, Google Ads, Meta, TikTok and GA4 the same day, self-serve.
Is there a cheaper alternative to Northbeam and Triple Whale?
Yes, depending on the job. For a Shopify suite like Triple Whale, Polar Analytics Core is $720 a month under $5 million GMV and cheaper than Triple Whale Foundation from $2.5 million to $20 million; see our Polar Analytics pricing table. For click-level tracking sold on revenue, Hyros starts at $69 a month; our Hyros pricing page has its ladder.
If the question is simply whether marketing pays back across every channel, MixedMetrics costs $79 a month on Starter, $199 on Growth with AI leak alerts, and $449 on Scale, or $39, $99 and $224 a month billed yearly, at any GMV and any ad spend. It is attribution-lite, not multi-touch attribution, and we say so: it will not replace a pixel or Apex. It shows blended ROAS, blended CAC and MER against the revenue your store recorded, which is the number both of these tools are ultimately trying to improve.
Good questions
Questions about Northbeam vs Triple Whale pricing
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