Funnelytics vs Hyros Pricing and Which to Buy

Funnelytics publishes its prices: $39, $129 and $349 a month for its Journeys plans, plus a Shopify app priced by orders, and it maps and optimizes your funnel. Hyros publishes no price at all. It quotes on a setup call, sizes the quote to the revenue it tracks, and sells ad attribution backed by a results guarantee. The two tools solve different jobs, which is why some teams pay for both.

If you run an info product, a coaching offer or a DTC brand on Meta and Google and you need to pick a tracker this month, the useful question is less "which is cheaper" and more "which problem is costing me money right now." Every price below was read on the vendor pages on October 20, 2026. Where a vendor shows no number, we say so instead of guessing.

Funnelytics vs Hyros pricing side by side

The table puts both tools and our own board on the same five lines. The MixedMetrics column is there because a third kind of answer exists, and for some budgets it is the cheaper one.

How much does Funnelytics cost?

Funnelytics sells three Journeys plans, each with a free trial that needs no credit card and can be canceled anytime.

• Map Pro, $39 a month after a 7-day trial. A drag-and-drop funnel canvas, simulation of funnel profitability before you spend, unlimited canvases and collaborators, and more than 100 funnel templates. It is a planning tool. Nothing is tracked yet.
• Performance Pro, $129 a month after a 14-day trial. Adds automatic tracking of sources, pages, videos and buttons across multiple domains, plus forms and calendars, lead paths, KPI targets with alerts, and forecasts compared against real data. Integrations are Zapier and webhooks.
• Performance Business, $349 a month after a 14-day trial. Adds the Vision AI insights assistant, tracking of purchases, deals and custom events, ad account connections for cost and profit metrics, purchase and deal paths, and multiple business workspaces. Integrations widen to Google Ads, Meta, HubSpot, GoHighLevel and Shopify.

Read that ladder carefully if ad spend is your main worry. Cost and profit metrics from your ad accounts only arrive on the $349 plan. Performance Pro will show you which pages and forms leak leads, but it will not tell you what a lead cost on Meta.

Shopify stores get a separate product, Funnelytics Ecom, billed through Shopify. The free plan covers customer LTV, a profit map and audience filters on your Shopify data. Pro, which Funnelytics labels "coming soon," is priced by monthly orders: $99 up to 1,000 orders, $149 for 1,000 to 5,000, $249 for 5,000 to 15,000 and $349 for 15,000 to 50,000, with a quote above 50,000 and a 7-day trial. Funnelytics also sells done-for-you services, but the page we read lists no price for them.

How much does Hyros cost?

Hyros sells one plan with everything included: a setup team, an AI analyst, full tracking and AI ad data, and a Claude MCP interface. There are no tiers and no add-ons. The price is custom and the pricing page shows it as "Quoted on your call."

The page does ask two questions before the call. One is your business model (Ecommerce, Info Marketing, Call based, SaaS or Agency). The other is a monthly revenue band running from less than $10k through $20k+, $50k+, $100k+, $250k+ and $500k+ up to $1M+. Pick your answers and still no dollar figure appears. The quote scales with the revenue Hyros tracks, so a growing account should expect the bill to grow with it.

That is a recent change. Through September 2026 the same page printed an opening price of $69 a month at $5,000 of tracked monthly revenue. In October 2026 it prints nothing. Our Hyros pricing breakdown follows the page over time, and Hyros vs Triple Whale covers the revenue slider as it looked when numbers were still public.

Two things sit on the other side of the scale. Hyros offers a guarantee that your ads grow or you do not pay, and it is SOC 2 compliant, with SSO, audit logs and custom security reviews on Enterprise.

What each tool is actually built to do

Funnelytics starts from the funnel. You draw the path a buyer takes, from ad to opt-in to webinar to checkout, and then turn on tracking to see where people drop. It is strongest when the problem is conversion between steps: a booking page that loses half its visitors, a form nobody finishes, an upsell nobody sees.

Hyros starts from the ad. Its job is to tie a sale, often weeks later, back to the ad and campaign that started it. Long attribution windows, email tracking and call tracking matter for offers where the buyer opts in today, watches three emails and buys on a sales call next month. Meta's own reporting struggles with that path, and that gap is what Hyros sells into.

Call-based funnels deserve their own note. If your offer closes on a booked sales call, the call itself is where most revenue is won or lost, and tracking only tells you which ad sent the lead. Some teams in that position fix the front of the pipeline first, with AI cold calling that qualifies leads and books the call, and add attribution once the calendar is full.

Is Hyros worth it for a small business?

It depends on two numbers you know better than any vendor. The first is how long your sales cycle runs. If buyers purchase within a day or two of the click, platform reporting plus a clean blended view is usually close enough, and Hyros adds cost without changing many decisions. If buyers take weeks and close on calls or through email sequences, ad-level credit becomes much harder to get without a dedicated tracker.

The second is how much you spend on ads. A tracker earns its keep by moving budget away from campaigns that look good and do not pay. If your monthly spend is small, the dollars you could reallocate are small too. Because Hyros no longer prints a price, ask on the call what you would pay at your current revenue band and at the next one up, and get both figures in writing. The guarantee helps, but read its terms before you count on it. If the quote does not fit, our list of Hyros alternatives compares trackers that still publish prices, and the ad tracking software pricing table lines Hyros up against nine others.

Can you use Funnelytics and Hyros together?

Yes, and the split is fairly clean. Funnelytics answers "where in the funnel do people drop," and Hyros answers "which ad brought the buyers who stayed." Teams that run both usually use the Funnelytics canvas to plan and debug pages and steps, and Hyros to decide which campaigns get more budget.

The cost is the catch. Performance Business at $349 a month is the plan that connects ad accounts, and a Hyros quote comes on top. Before paying twice, check whether each tool is answering a question you act on every week. If you only open the funnel map at launch time, Map Pro at $39 may cover it.

When a blended dashboard is the cheaper answer

Many marketers shopping for Funnelytics or Hyros are really asking a simpler question: across Meta, Google and everything else, is the money coming back? That is a blended question, and it does not need user-level tracking to answer. Total ad spend against the revenue your store or billing system actually recorded gives you blended ROAS, and the same inputs give you blended CAC, MER and LTV:CAC.

MixedMetrics does that job. It connects to GA4, Google Ads, Meta, TikTok, Shopify, Stripe and Klaviyo or HubSpot and keeps those figures on one board. Starter is $79 a month, or $39 billed yearly. Growth is $199 a month and adds the AI leak-finder, which points at the channel or campaign where budget is slipping. Scale is $449 a month and Enterprise $798, and every plan is bought by card without a sales call.

We should be plain about the limits. MixedMetrics is attribution-lite. It does not do user-level multi-touch attribution the way Hyros does, it has no funnel canvas like Funnelytics, and it has no Amazon, Microsoft Ads or LinkedIn Ads connectors. If your sales cycle runs for weeks through calls, you may still want Hyros. If you build complex funnels, you may still want Funnelytics. If you need one honest number to set next month's budget, start with the blended board and add a specialist tool only when a specific question demands it.

Funnelytics vs Hyros FAQ

Is Funnelytics cheaper than Hyros?

On what you can see before a sales call, yes. Funnelytics publishes $39, $129 and $349 a month for its Journeys plans. Hyros prints no price and quotes on a setup call sized to your tracked monthly revenue. Through September 2026 its page opened at $69 a month at $5,000 of tracked revenue.

Does Funnelytics have a free trial?

Yes. Map Pro comes with a 7-day free trial, and Performance Pro and Performance Business come with 14 days. None of the trials needs a credit card, and you can cancel anytime. The Funnelytics Ecom app for Shopify also has a free plan and a 7-day trial on Pro.

Does Hyros still cost $69 a month?

Not as a published price. Through September 2026 the Hyros pricing page printed an opening price of $69 a month at $5,000 of tracked monthly revenue. In October 2026 it prints no figure at all and says the price is quoted on your call, sized to the revenue Hyros tracks for you.

Does Funnelytics do ad attribution like Hyros?

Only in part. Performance Business at $349 a month connects Google Ads and Meta for cost and profit metrics and tracks purchase and deal paths. Hyros is built around ad attribution itself, with long windows, email and call tracking, and a guarantee that your ads grow or you do not pay.

What does Funnelytics Ecom cost on Shopify?

Funnelytics Ecom has a free plan with customer LTV, a profit map and audience filters on Shopify data. Its Pro plan, labeled coming soon, is priced by monthly orders: $99 up to 1,000, $149 to 5,000, $249 to 15,000 and $349 to 50,000, billed through Shopify, with a quote above that.