Supermetrics Pricing 2026 with 3 Plans from $44 to $177

Short answer: Supermetrics costs $44 a month for Starter and $177 for Growth on annual billing, plus a quoted Enterprise tier. Monthly billing runs $55 and $222, so an annual commitment saves 20 percent. Supermetrics has retired its Pro tier and moved from euro to US dollar pricing, so Growth is now the last plan with a published number. There is no free plan, only a 14-day trial with no credit card required. The figure that decides your real bill is not the sticker price: every paid tier ships with exactly one core destination, and the plans meter four things at once. Most teams land a tier higher than they budgeted for, or buy paid extras on top of Growth.

Every figure below was read off supermetrics.com/pricing on 2 September 2026. Supermetrics now lists prices in US dollars, which is a change from the euro-only list it ran earlier in 2026.

How much does Supermetrics cost?

The jump is steep. Starter to Growth is four times the price for double the sources and one more seat. There is no gentle middle, which is unusual in this category and means the tier decision is worth getting right before you commit to a year. Above Growth there is no published price at all.

Each plan is also labeled "From", because extras are sold on top. That wording is doing real work: the published price is a floor, not a quote.

What does Supermetrics meter you on?

This is the part that catches people out, and it is the reason Supermetrics budgets slip. Most tools in this category meter one or two things. Supermetrics meters four at once, and you land on whichever cap you hit first.

• Core destinations. Exactly one on Starter and Growth alike. Paying more does not buy you more destinations, though you can buy extra ones as a paid add-on.
• Data sources. 3 on Starter and 6 on Growth, chosen from the catalogue. One source means one platform, such as Google Ads.
• Users. 1 on Starter and 2 on Growth. A third colleague on Growth costs $99 a month as a paid extra seat.
• Accounts per data source. 3 on Starter and 7 on Growth, extendable by up to 15 more at $11 each. An agency with 30 Meta ad accounts is past even that on a single source.

Run your own stack through those four numbers before you look at the price. A DTC brand pulling Google Ads, Meta, TikTok, GA4, Search Console, Shopify, and Klaviyo is seven data sources, one past the Growth cap, so a single-user team pays $177 plus $37 for the extra source. Add one analyst and the bill is $313 a month. None of those is the $44 most people remember from the pricing page.

The account cap is the sharper edge for agencies. Seven accounts per data source on Growth sounds workable until you manage 30 clients, each with their own Google Ads account. That is 30 accounts on one source, past even the 15 extras Supermetrics will sell you, and the conversation moves to Enterprise regardless of how few seats you need.

Does Supermetrics have a free plan?

No. Supermetrics has no permanently free tier, which separates it from Databox, Coupler.io, Windsor.ai, and Looker Studio, all of which do offer one. What it has is a 14-day free trial with no credit card required, started per data source rather than per account, so you can trial a connector before committing.

Two weeks is enough to prove a transfer works and not really enough to prove the reporting habit sticks. If you are evaluating, spend the trial rebuilding one report you already publish monthly rather than exploring, because the thing you are actually testing is whether the refresh cadence on your tier is fast enough.

What is a core destination in Supermetrics?

A core destination is where Supermetrics delivers the data. The current list covers Google Sheets, Looker Studio, Microsoft Excel, Power BI, Supermetrics Studio, and, new in 2026, AI assistants including ChatGPT, Claude, and Microsoft Copilot.

You get one of them per paid tier. That is the single most consequential line on the pricing page and the most commonly missed. A team that reports into Looker Studio for clients and Google Sheets for finance needs two destinations, and the second one is an extra or an upgrade rather than something included. Data warehouse destinations such as Snowflake and BigQuery are Enterprise only.

If you are comparing tools, this is where Supermetrics differs most from its closest rival. Coupler.io includes all of its 437 sources on every plan including the free one and meters accounts and destinations instead, so the same seven-platform stack costs materially less there. We put the two side by side in the marketing data platform pricing comparison.

What are Supermetrics AI credits?

Because the AI assistants are now first-class destinations, Supermetrics meters them separately. Each tier includes a monthly credit allowance: 4,000 on Starter and 12,000 on Growth, and a custom allowance on Enterprise. Credits are consumed when you query your marketing data through ChatGPT, Claude, Copilot, or Supermetrics Studio.

This is a genuine 2026 change and worth flagging, because most published comparisons of Supermetrics predate it and describe the product purely as a spreadsheet connector. Whether the credits matter depends entirely on whether anyone on your team will actually ask an assistant about last week's spend. If nobody will, the allowance is irrelevant and you should price the plan on sources and destinations alone.

What costs extra on top of a Supermetrics plan?

Supermetrics is clearer than most about the shape of its extras, if not always the price. Every tier carries a "no data volume fees" line, which is a real commitment on the transfers themselves and rules out the surprise overage bills that catch people on row-metered tools like Improvado. It does not mean nothing is metered, as the next paragraph shows.

What sits outside the base plan is sold as extras, and on Growth the published rates are worth knowing before you size a tier. Billed yearly: $149 a month per additional core destination (up to 2), $99 per additional user (up to 5), $37 per additional data source (up to 9), and $11 per additional account (up to 15). On Starter the published extras are $49 per additional destination and $37 per additional seat.

Those extras are the reason the sticker price misleads. A Growth plan with two more seats and three more sources is $177 plus $198 plus $111, which is $486 a month, and it is still a pipe rather than a dashboard. Data transformations, data warehousing, Supermetrics Storage, management API access, multiple teams and workspaces, data residency, and a dedicated Customer Success Manager are all Enterprise only.

One cap deserves its own line because it is buried in the feature comparison rather than the plan cards. Data API and MCP access is metered in rows: up to 50,000 a month on Starter and 250,000 on Growth, both marked limited access, with full access only on Enterprise. If you intend to pull Supermetrics data programmatically into your own application rather than into a spreadsheet, that row ceiling, not the source count, is the number to size your plan against.

Refresh frequency also scales with price, and it is easy to overlook: weekly refreshes on Starter, daily on Growth, on-demand at Enterprise. Those limits apply to Google Sheets. If you need a Sheet that is accurate on Monday morning and you bought Starter, the weekly cadence, not the source count, will be what pushes you up a tier.

Is Supermetrics priced in euros or US dollars?

US dollars. Supermetrics is a Finnish company and ran a euro-only price list for years, which meant a US buyer's real cost drifted with the exchange rate between renewals. The pricing page now quotes USD directly, so the number you budget is the number you pay.

If you signed before the change, check what your renewal quote is actually denominated in rather than assuming it followed the public page, because the two do not always move together. On an annual prepay it is one large invoice a year for someone to code, approve, and schedule for payment, so it is worth getting the currency and the amount agreed in writing before it lands.

Supermetrics vs the alternatives on price

Supermetrics is not expensive for what it is at the Starter tier. It becomes expensive at the shape most teams actually run, because four simultaneous meters make it hard to sit still. Windsor.ai and Coupler.io are the honest cheaper substitutes if extraction is all you need, and both include unlimited or generous user counts where Supermetrics charges by the seat. Our Windsor.ai vs Supermetrics comparison prices the same three-person team on both ladders, and if you are weighing a finished reporting platform rather than a pipe, Supermetrics vs Whatagraph pricing does the same against Whatagraph's credit model.

Funnel.io is the closest comparison on capability and is several times the price, with no free plan and no self-serve checkout, and its Starter tier gets 13 of the 46 export destinations. If that rules it out, our Funnel.io alternative page covers what to buy instead. We compare the two directly in Supermetrics vs Funnel.io, and the wider vendor table lives on marketing reporting software pricing.

Is Supermetrics worth it?

Buy it if you already have a destination you are committed to, especially Looker Studio, Power BI, or BigQuery, and what you need is reliable extraction into it. The connector catalogue is deep, the transfers are dependable, and the no-data-volume-fees policy means the bill does not spike when a campaign scales. For a single analyst who lives in one tool, Starter or Growth is fair value.

Look elsewhere if you need more than one destination, if you have more than three people who need access, if you manage many client accounts on one platform, or if what you actually want is a finished dashboard rather than rows delivered somewhere you then have to model.

That last distinction is the one worth being honest about. Supermetrics moves data. It does not decide what your blended ROAS is, because blended metrics require joining spend to settled revenue and then agreeing on a denominator, and that modeling work stays with you no matter which tier you buy. Teams often discover this after the second month, when the Sheet works perfectly and still nobody can say whether last month's budget paid for itself.

If the underlying question is profitability rather than plumbing, the shorter path is a tool that ships the model. MixedMetrics connects Google Ads, Meta, TikTok, GA4, Search Console, Shopify, Stripe, and Klaviyo or HubSpot read-only and computes blended ROAS, blended CAC, and MER daily, from $79 a month, metered on connected sources and seats rather than on rows or ad spend. For store-side buyers specifically, the ecommerce analytics platform page lays out which source can answer which question, and the Supermetrics alternative page covers the feature trade-offs rather than just the price.