Supermetrics Pricing 2026: EUR 39 to 399, 4 Plans

Short answer: Supermetrics costs EUR 39, EUR 159, and EUR 399 a month on annual billing for Starter, Growth, and Pro, plus a quoted Enterprise tier. Monthly billing runs EUR 49, EUR 199, and EUR 499, so an annual commitment saves 20 percent. There is no free plan, only a 14-day trial with no credit card required. The number that decides your real bill is not the sticker price: every paid tier ships with exactly one core destination, and the plans meter four things simultaneously. Most teams land a tier higher than they budgeted for.

Every figure below was read off supermetrics.com/pricing in August 2026. Prices are listed in euros even for US buyers, which matters more than it sounds and is covered further down.

How much does Supermetrics cost?

The jumps are steep. Starter to Growth is roughly four times the price for a bit more than double the sources, and Growth to Pro is another 2.5x for three more sources and one more seat. There is no gentle middle, which is unusual in this category and means the tier decision is worth getting right before you commit to a year.

Each plan is also labeled "From", because extras are sold on top. That wording is doing real work: the published price is a floor, not a quote.

What does Supermetrics meter you on?

This is the part that catches people out, and it is the reason Supermetrics budgets slip. Most tools in this category meter one or two things. Supermetrics meters four at once, and you land on whichever cap you hit first.

• Core destinations. Exactly one on Starter, Growth, and Pro alike. Paying more does not buy you more destinations.
• Data sources. 3, 7, or 10, chosen from the catalogue. One source means one platform, such as Google Ads.
• Users. 1, 2, or 3. A third colleague on Growth forces the EUR 399 tier.
• Accounts per data source. 3, 7, or 10. An agency with 12 Meta ad accounts blows the Pro cap on a single source.

Run your own stack through those four numbers before you look at the price. A DTC brand pulling Google Ads, Meta, TikTok, GA4, Search Console, Shopify, and Klaviyo is seven data sources, which puts a single-user team on Growth at EUR 159 a month. Add one analyst and one more platform and you are on Pro at EUR 399. Neither of those is the EUR 39 most people remember from the pricing page.

The account cap is the sharper edge for agencies. Ten accounts per data source sounds generous until you manage 15 clients, each with their own Google Ads account. That is 15 accounts on one source, past the Pro ceiling, and the conversation moves to Enterprise regardless of how few seats you need.

Does Supermetrics have a free plan?

No. Supermetrics has no permanently free tier, which separates it from Databox, Coupler.io, Windsor.ai, and Looker Studio, all of which do offer one. What it has is a 14-day free trial with no credit card required, started per data source rather than per account, so you can trial a connector before committing.

Two weeks is enough to prove a transfer works and not really enough to prove the reporting habit sticks. If you are evaluating, spend the trial rebuilding one report you already publish monthly rather than exploring, because the thing you are actually testing is whether the refresh cadence on your tier is fast enough.

What is a core destination in Supermetrics?

A core destination is where Supermetrics delivers the data. The current list covers Google Sheets, Looker Studio, Microsoft Excel, Power BI, Supermetrics Studio, and, new in 2026, AI assistants including ChatGPT, Claude, and Microsoft Copilot.

You get one of them per paid tier. That is the single most consequential line on the pricing page and the most commonly missed. A team that reports into Looker Studio for clients and Google Sheets for finance needs two destinations, and the second one is an extra or an upgrade rather than something included. Data warehouse destinations such as Snowflake and BigQuery are Enterprise only.

If you are comparing tools, this is where Supermetrics differs most from its closest rival. Coupler.io includes all of its 437 sources on every plan including the free one and meters accounts and destinations instead, so the same seven-platform stack costs materially less there. We put the two side by side in the marketing data platform pricing comparison.

What are Supermetrics AI credits?

Because the AI assistants are now first-class destinations, Supermetrics meters them separately. Each tier includes a monthly credit allowance: 4,000 on Starter, 12,000 on Growth, 18,000 on Pro, and a custom allowance on Enterprise. Credits are consumed when you query your marketing data through ChatGPT, Claude, Copilot, or Supermetrics Studio.

This is a genuine 2026 change and worth flagging, because most published comparisons of Supermetrics predate it and describe the product purely as a spreadsheet connector. Whether the credits matter depends entirely on whether anyone on your team will actually ask an assistant about last week's spend. If nobody will, the allowance is irrelevant and you should price the plan on sources and destinations alone.

What costs extra on top of a Supermetrics plan?

Supermetrics is clearer than most about the shape of its extras, if not always the price. Every tier carries a "no data volume fees" line, which is a real commitment on the transfers themselves and rules out the surprise overage bills that catch people on row-metered tools like Improvado. It does not mean nothing is metered, as the next paragraph shows.

What sits outside the base plan: additional core destinations, additional data sources and users beyond your tier, and custom data import beyond the one configuration included on Growth and Pro. Supermetrics Storage Basic is published as a paid add-on at EUR 399 a month on annual billing, EUR 499 monthly, which is as much again as the Pro plan it attaches to. Management API access, multiple teams, workspaces, data residency and region control, and a dedicated Customer Success Manager are Enterprise only.

One cap deserves its own line because it is buried in the feature comparison rather than the plan cards. Data API and MCP access is metered in rows: up to 50,000 a month on Starter, 250,000 on Growth, and 500,000 on Pro, all marked limited access. If you intend to pull Supermetrics data programmatically into your own application rather than into a spreadsheet, that row ceiling, not the source count, is the number to size your plan against.

Refresh frequency also scales with price, and it is easy to overlook: weekly refreshes on Starter, daily on Growth, hourly on Pro, on-demand at Enterprise. Those limits apply to Google Sheets. If you need a Sheet that is accurate on Monday morning and you bought Starter, the weekly cadence, not the source count, will be what pushes you up a tier.

Why is Supermetrics priced in euros?

Supermetrics is a Finnish company and lists every plan in EUR, including for US buyers. There is no USD price list. In practice that means your card or invoice gets converted at your bank's rate on the day, so the dollar cost of a EUR 159 plan moves month to month and the annual renewal rarely matches last year's line in the budget.

It is a minor irritation for a small team and a real one for finance at any scale, particularly on an annual prepay where a single EUR invoice arrives once a year for someone to code, approve, and schedule for payment. Budget in a few percent of headroom rather than converting today's rate and treating it as fixed.

Supermetrics vs the alternatives on price

Supermetrics is not expensive for what it is at the Starter tier. It becomes expensive at the shape most teams actually run, because four simultaneous meters make it hard to sit still. Windsor.ai and Coupler.io are the honest cheaper substitutes if extraction is all you need, and both include unlimited or generous user counts where Supermetrics charges by the seat.

Funnel.io is the closest comparison on capability and is several times the price, with no free plan and no self-serve checkout. We compare the two directly in Supermetrics vs Funnel.io, and the wider vendor table lives on marketing reporting software pricing.

Is Supermetrics worth it?

Buy it if you already have a destination you are committed to, especially Looker Studio, Power BI, or BigQuery, and what you need is reliable extraction into it. The connector catalogue is deep, the transfers are dependable, and the no-data-volume-fees policy means the bill does not spike when a campaign scales. For a single analyst who lives in one tool, Starter or Growth is fair value.

Look elsewhere if you need more than one destination, if you have more than three people who need access, if you manage many client accounts on one platform, or if what you actually want is a finished dashboard rather than rows delivered somewhere you then have to model.

That last distinction is the one worth being honest about. Supermetrics moves data. It does not decide what your blended ROAS is, because blended metrics require joining spend to settled revenue and then agreeing on a denominator, and that modeling work stays with you no matter which tier you buy. Teams often discover this after the second month, when the Sheet works perfectly and still nobody can say whether last month's budget paid for itself.

If the underlying question is profitability rather than plumbing, the shorter path is a tool that ships the model. MixedMetrics connects Google Ads, Meta, TikTok, GA4, Search Console, Shopify, Stripe, and Klaviyo or HubSpot read-only and computes blended ROAS, blended CAC, and MER daily, at $79 a month flat with no source, seat, or account meter. For store-side buyers specifically, the ecommerce analytics platform page lays out which source can answer which question, and the Supermetrics alternative page covers the feature trade-offs rather than just the price.